Episode 126: What iOS 15 Means for Consumer Privacy (Featuring Arielle Gracia)
In this episode, we celebrate the launch of our 2021 UM Innovation Annual (the U.S. edition) by talking with Arielle Gracia, Chief Privacy Officer at ...
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Welcome to the IPG Media Lab's original podcast, welcome to Floor 9. For over a decade, we’ve been evaluating new technology, identifying how it changes consumer behavior and media consumption, and providing our clients with actionable insights to help navigate the evolving media landscape.
Episode 125: Apple Event Recap: iPhone 13, Fitness+, and more
On Tuesday, Apple held its first fall event of the year to unveil some updates to its hardware lineup as well as a few notable features coming to its ...
Episode 124: The Uncertain Future of Movies (Ft. Kyle Turner)
This week’s Floor 9 episode started out as a Twitter conversation between Adam and Kyle Turner over the value of the theatrical window. Kyle is a film...
Episode 123: Hyperloop Hype, Onlyfans Drama, & TikTok Shopping
This week on Floor 9, Scott and Adam discuss three wide-ranging topics: the hype around Virgin Hyperloop triggered by the latest demo video released b...
Episode 122: News on the Metaverse, NFTs, and FinTech
This week on Floor 9, Scott and Adam round up the latest tech and media news of recent weeks. In particular, they discuss news from the cutting-edge d...
Episode 121: AR Ads for the 5G Age (crossover special with Five by Ericsson Emodo)
This week on Floor 9, we are delighted to present a special crossover episode with FIVE: AI for Marketers, a podcast by Ericsson Emodo. Floor 9 host S...
Episode 120 - The "Turducken" Future of Social Media
This week on Floor 9, Scott and Adam are joined by Richard Yao from our strategy team to discuss the diverging future of social media platforms — why ...
Episode 119: Google Delays Killing Cookies, TikTok Launches Mini-apps, Facebook Shop Updates, and More
This week on Floor 9, Scott and Adam round up the latest tech and media news of the past two weeks, including the implications of Google delaying the ...
Episode 118: How Brands Can Prepare for the AR Future (ft. Carolina Arguelles from Snap)
This week on Floor 9, we welcome back Carolina Arguelles, head of Augmented Reality at Snap Inc., to chat all about the latest trends in AR. Together,...
Episode 117: Highlights from Apple WWDC 2021
This week on Floor 9, Adam and Scott went live on Twitter Spaces to discuss the latest Apple developer event. From new social features to privacy tool...