Tom Britt is the Founder and CEO of Towne Post Network. Prior to founding Towne Post, Tom founded a number of other business concepts including Progressive Publishing, Channelseek.com, and the atGeist.com Community Newsletter which eventually transitioned into the Towne Post Network. With over thirty years in the publishing industry, Tom offers a well-rounded prospective on the evolution of print to digital media.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Tom Britt, the CEO and Founder of Towne Post Network. Full disclosure, Towne Post Network is a client of Indy Franchise Law. [2:39] Josh welcomes Tom to Franchise Euphoria. [3:48] Tom shares about his prior business ventures and what led him to come up with the concept for Towne Post Network. [8:31] An early challenge Tom had to face was finding the balance between print and digital media. [11:46] Within the first few years of running their newsletters, Tom started licensing the Towne Post platform to other communities who were interested in bringing a similar concept to their area, but he began running into a few issues with this model. [17:26] Tom shares about what his first year in franchising looked like and how they determined who their ideal franchisee candidate was. [22:30] COVID-19 has had a brutal impact on print media, and now many businesses are faced with the decision to adapt to digital media or go under. [25:08] In Tom’s opinion, the top performing franchisees in this industry had previous “B2B” (business to business) sales experience. [29:05] Tom explains what their digital integration concept is all about and what type of support you would receive as a franchisee. [36:29] Towne Post has launched a new CRM program and found based on the timing of their submissions that people are buying products at night and want instant graitifcation, which led him to launch TownePost.Direct.   [39:58] If you want to learn more about Towne Post Network, visit their websites listed below. [42:34] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.townepost.com townepost.direct www.franchising.townepost.com @townepost (Instagram, Twitter, Facebook)

Franchise Euphoria

Converting from Licensing to Franchising with Tom Britt of Towne Post Network

Kate Erickson is the engine at Entrepreneurs On Fire, an award winning podcast where John Lee Dumas interviews inspiring Entrepreneurs who are truly ON FIRE. She is also the host of the podcast Ditch Busy and co-author of The Podcast Journal: Idea to Launch in 50 Days. Learn more about the free training Kate & John have created for entrepreneurs who are ready to achieve financial and lifestyle freedom over at EOFire.com!    Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Kate Erickson, one of Josh’s long-time colleagues who is the host of Ditch Busy podcast. [2:37] Josh welcomes Kate back to Franchise Euphoria. Kate originally appeared on Franchise Euphoria in July 2013. [6:22] Kate shares an overview of what has led her to create her Ditch Busy podcast. [10:57] John and Kate contemplate what it is about the podcasting medium that makes it such an effective method for communication. [13:41] Kate shares about her first foray into the podcasting realm, a show called Kate’s Take. [19:02] Kate addresses one of the biggest pain points that entrepreneurs face: time management due to overwhelm. [21:24] In Kate’s opinion, the number one thing entrepreneurs need to be adhering to is being very selective about what you say “yes” to. [23:32] Josh shares that an ideal he tries to live his life by in both business and personal matters is that when making decisions, if it’s not a “hell yes”, it’s a no. [27:30] Kate gives an overview of one her episodes where she walks through her email work flow and specifically touches on email management. [31:33] Josh suggests that entrepreneurs be transparent with whom they’re in contact with and lay out when they can expect to hear from you otherwise both ends of the party end up frustrated. [34:48] Josh opens a discussion about COVID-19 and how it has affected how he manages his time. [39:52] Kate adds that this is the perfect time for entrepreneurs to create new habits that have been pushed to the back burner due to time constraints. [41:10] If you want to learn more about Kate Erickson, visit her websites listed below. [42:01] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.DitchBusy.com www.EOFire.com franchiseeuphoria.com/episodes/entrepreneur-fires-kate-erickson-discuss-working-john-lee-dumas-building-brand-scratch/

Reclaiming Your Time as an Entrepreneur with Kate Erickson of Entrepreneurs on Fire and Ditch Busy Podcast

As CEO of CMIT Solutions, Roger Lewis spearheads the widely recognized IT support franchise with its growth across the nation, adding to its over 220 locations. Before joining CMIT Solutions, Lewis co-founded AllianceTech, a meeting and events technology provider of onsite solutions. There, he led sales and marketing, taking the business from zero to $12 million-plus in bookings. In 2015, industry leader Cvent took notice and acquired the company, adding onsite solutions to its product portfolio. Under Cvent, Lewis continued to propel the business forward with onsite solutions proving it to be one of the fastest growing product lines of the company. Prior to AllianceTech, Lewis co-founded an IT services company and successfully grew it to $8 million in annual sales before selling it to an organization out of New York.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Roger Lewis, the CEO of CMIT Solutions. [2:35] Josh welcomes Roger to Franchise Euphoria. [3:59] Roger explains that he started his business career with IBM out of college, but shortly after a move to Austin, TX, prompted an opportunity with CMIT Solutions. [5:41] Roger shares what the CMIT business concept is and what their goals are. [6:53] In Roger’s opinion, most CMIT franchisees start out of a home office and they can move into a brick and mortar location, but it isn’t necessary. [9:29] While people often assume that in order to be a franchisee candidate at CMIT, you have to have a strong IT background, but Roger explains that isn’t the case. [12:13] Originally, the “CM” in the name of the business stood for “Computer Moms”, but it has since transitioned to “Computer Monitoring.” [16:14] One of the biggest factors that led to CMIT having extra work to do when the pandemic broke out was that with so many people adapting to a work from home lifestyle, they found that their home systems weren’t properly protected. [19:38] Roger weighs in on which virtual meeting platforms he believes are the best. [23:20] In Roger’s opinion, the reason cyber security has become such a big threat is because small businesses are being recognized for not having quality protection and are therefore getting targeted. [24:48] If you want to learn more about CMIT Solutions, visit their websites listed below. [26:19] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.cmitsolutions.com www.cmitfranchise.com www.linkedin.com/company/cmit-solutions-inc/

How One Franchise System Continues to Grow Despite the Pandemic with Roger Lewis of CMIT Solutions

Acquiring and Repositioning an Existing Franchise Brand for Success with Michael Mohammed of Chronic Tacos

Vince Ortiz is the Director of Franchise Development at Transblue. Vince has over 20 years’ experience of managing businesses within the construction and facility industries, including owning his own franchise and being actively involved in the franchise industry for 10 years. Vince prides himself in being able to provide valuable information on Transblue’s World-Class Business and counsel to people who are considering franchising.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Vince Ortiz, the Director of Franchise Development at Transblue, a franchise system that offers construction and general contracting services. [1:53] Josh welcomes Vince to Franchise Euphoria. [2:30] Vince shares about his background as a franchisee and business owner and what led him to join Transblue. [4:32] While Transblue operates within the construction and general contracting industry, they focus on niche services. [7:06] Transblue started out with just their founder operating as the sole worker in his company who had a truck and a lawnmower. [9:28] Vince details the importance technological innovations that help their franchisees work more efficiently. [12:19] According to Vince, it is less important that their franchisees have general contracting experience but rather business leadership skills. [13:33] The Transblue corporate headquarters are located in the Seattle area. [14:40] As a new franchise system, Vince shares the importance of doing your homework before you launch your franchise. [16:13] If you want to learn more about Transblue, visit their website listed below. [16:44] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.transbluefranchise.com www.twitter.com/transblue_ www.facebook.com/TransblueGC www.instagram.com/transblue_  

Turning a One-Man Operation into a Franchise System with Vince Ortiz of Transblue Franchise

With a background in publishing, journalism, and fashion, Northeast Color Marketing Manager Derrick Ableman brings a unique perspective to a company dedicated to helping franchisors maintain a consistent brand experience.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Derrick Ableman, the Marketing Manager for Northeast Color, a business that helps franchisors develop branded experiences. [3:00] Josh welcomes Derrick to Franchise Euphoria. [3:51] Derrick shares about his diverse work history which began with a few publishing-based experiences including being a reader at Random House. [8:26] While working at Random House, Derrick came into another opportunity with Bindle & Keep which led to an HBO documentary being made about the company called Suited. [15:19] Derrick was led to Northeast Color by a friend who would brainstorm business ideas whenever he would visit. [19:40] Franchising is all about creating a consistent experience at each location, which is what Northeast Color focuses on developing. [26:02] With Northeast Color, the quantity of products received isn’t the benchmark to whether they work with a client or not but rather if they can make a measurable difference by taking on that client. [30:49] Derrick touches on how Northeast Color’s clients are being affected by COVID-19 and what they’re doing to help them through this time. [35:09] The factor that sets Northeast Color apart from their competitors is the quality of the custom experience their clients receive. [37:42] If you want to learn more about Northeast Color, visit their website listed below or email dableman@northeastcolor.com. [38:31] Thanks for listening, and please reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.northeastcolor.com/ www.facebook.com/northeastcolor/ www.instagram.com/northeastcolor/ www.linkedin.com/company/northeast-color-inc

Delivering a Branded Experience with Derrick Ableman of Northeast Color

Denai Wolfe is a Virtual CFO, Financial Clarity Coach and Profit Strategist. She works with big thinking entrepreneurs to help them increase their profits by designing and implementing financial structure and systems. Denai understands entrepreneurs because she is one. In a past life she owned a photography business and two restaurant franchises. Running these businesses was where she learned the power of knowing your numbers. She became so passionate about empowering entrepreneurs to take control of their numbers that she volunteered at her local women’s business center to educate female entrepreneurs on financial literacy. The more students she got in front of them more requests she received for consults and so The Chic CFO was born.   Denai believes that bigger profits equal a better life not just for you and your family but for your team and customers as well. She follows one golden rule when it comes to business – of it doesn’t make money it doesn’t make sense. Her mission is to help entrepreneurs understand their financials and utilize the data to make operational improvements that will scale their company to the next level!   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Denai Wolfe, who Josh heard speak recently on the topic of the Cares Act. [2:15] Josh welcomes Denai Wolfe to Franchise Euphoria. [3:05] Denai shares what her involvement in franchising had been and how it led her to develop the Chic CFO. [14:09] One of Denai’s biggest missions with empowering entrepreneurs has been to deliver the information to them in a way that makes sense. That’s when she saw how overwhelming the Cares Act was and she decided to simplify it. [19:58] Denai gives an overview of what the Paycheck Protection Program is and what the intent behind it is. [26:25] Josh addresses that there is some confusion surrounding how owners who don’t have standard paychecks get paid. [33:15] While the Cares Act explicitly states what 75% of the funds you obtain should go towards, there is about 25% of gray area, so Josh suggests talking with your business professional to address what expenses qualify to avoid fraudulence. [36:37] Denai has noticed that small banks are able to assist people applying for this program better than larger banks simply because the bigger banks are inundated and are struggling to keep up with the amount of applications they receive. [38:33] The Paycheck Protection Program explicitly states that professionals cannot charge applicants to assist with the application process, but Denai has seen people doing this anyways, which is in poor taste in her opinion. [41:48] Josh shares that technical difficulties interrupted the recording process for this interview, so they are back a few days later, and there’s actually been an update to the program which Denai explains. [46:40] Denai’s Facebook group called the Profit Factor is constantly active with information about the Cares Act and Denai regularly does Facebook lives to discuss updates. [48:16] If you want to learn more about Denai or her services, visit their website listed below. [49:09] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com https://thechiccfo.com/ https://www.facebook.com/groups/theprofitfactor/

Simplifying The Cares Act with Denai Wolfe of The Chic CFO

Melissa Chordock is the President of AKT and is a seasoned operator with a demonstrated history of success in Brand Strategy Development and Execution in the health/wellness and fitness industries. She has 6 years of experience in Boutique Fitness Franchising, 15 years history in Retail Management and is passionate about growing and developing strong and supportive teams. Melissa is passionate about health and wellness and is a firm believer in the power of movement and mindfulness.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Melissa Chordock, the President of AKT. [2:47] Josh welcomes Melissa to Franchise Euphoria. [3:13] Melissa shares how she got her start in the boutique fitness industry and how she came into the opportunity with AKT. [6:22] Melissa explains that Xponential Fitness is a parent company for eight fitness concepts, including AKT, that are all based in Irvine, California. [7:08] The AKT brand is unique because its one of the only fitness franchises that focuses on dance-based movement. [10:10] Melissa shares what traits the ideal AKT franchisee partner has. [14:16] Many of the current AKT franchisees are multi-unit owners, so they have a pretty clear vision of the future when their next locations will be opening. [17:20] Melissa explains why she considers the AKT model semi-absentee and what needs to happen for franchise owners to follow that model. [21:13] Melissa describes what the experience of visiting an AKT studio is like. [24:34] Before COVID-19 really set in, AKT already had a digital component to their business, so they had an advantage when adapting to the studio shut downs that subsequently took place. [28:34] If you want to learn more about AKT, visit their website listed below. [29:04] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.theakt.com www.instagram.com/theaktstudios

Balancing Growth While Maintaining Your System with Melissa Chordock of AKT

KC Cohen is a 35-year veteran of the corporate restructuring practice which includes workouts, turnarounds, structured liquidations, sponsor guarantee defense, receiverships and chapter 11 cases, primarily representing debtors. He has a strong dedication to the integration of technology in the practice as a solo attorney who has operated for over a quarter century without staff.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, KC Cohen, an Indiana-based bankruptcy attorney. [1:55] Josh welcomes KC to Franchise Euphoria. [2:55] KC shares about his background and what led him to specializing in bankruptcies and restructuring businesses. [6:47] In KC’s opinion, the first thing you need to consider as a business right now, is whether your business is part of the future or the past. [8:12] Josh and KC consider what the future of offices look like now that so many businesses have figured out how to run their businesses remotely. [11:42] Going forward, businesses will need to adapt to what the future looks like in order to flourish. [13:43] KC provides an allegory about the dependency businesses have on each other. [14:55] KC sees the situation with coronavirus as an opportunity for debtors and creditors to collaborate. [17:30] In this unique situation, KC believes that debtors shouldn’t hesitate to call their creditors to discuss their situation because they will be flexible at this time. [20:23] Josh and KC weigh the pros and cons of abatement vs. deferment. [23:35] When you begin talking about bankruptcy, the first thing to do is make sure your own house is in order. [28:15] Under Chapter 11, debtors can take advantage of a secured creditor not being established correctly, which happens more often than you would think. [33:29] In KC’s opinion, you don’t want to file bankruptcy if you can avoid it and you don’t file the day your business closes. [34:40] It is never too early to talk to a bankruptcy attorney about your situation, and KC recommends doing it before your situation goes from bad to worse. [35:22] If you want to get in touch with about KC, visit www.smallbusinesseleven.com. [36:58] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.smallbusinesseleven.com  

Restructuring Your Business For The Future with KC Cohen

After 17 years in corporate sales Christy Wilson Delk decided to risk it all. In 1996, she sold her house and cashed out her 401(k) plan for the down payment on a $1.7 million-dollar loan she needed to buy and build a Kids ‘R’ Kids Academy franchise in Orlando, Florida. Over the next 15 years, Christy expanded twice and grew her business into one of the largest franchises in her industry before her multi-million dollar exit in 2012. Now, as a college professor and a franchise industry expert, Christy, has turned her focus to helping franchisees realize greater professional rewards by complimenting existing franchisor systems and processes with her 4 Pillars Approach. Her book, Adventures in Franchise Ownership is based on her experience and includes advice from 18 other top performers representing 12 different segments.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Christy Wilson Delk, an author, speaker, and educator in the realm of franchising. [2:08] Josh welcomes Christy to Franchise Euphoria. [2:55] Christy introduces herself and sheds light on her background in the franchising industry. [6:54] For anyone who is considering “pulling the trigger” on franchising, Christy would encourage them to maximize their use of resources to determine which franchise is the best fit. [9:34] While Christy didn’t have experience in the franchising industry before buying a franchise, she discusses why that isn’t essential. [12:51] In Christy’s opinion, it is easy to get caught up in the numbers as the franchisee, but returning to your underlying passion helps revitalize your business. [15:05] One thing that gave Christy confidence in buying a franchise was making sure she had enough time and money to hire professionals such as an attorney and a CPA to assist with this venture. [16:58] Christy shares about how her experiences led her to write her book, Adventures in Franchise Ownership. [22:11] The “Four Pillar Approach” is a framework to strengthen, protect, and grow a business. [29:28] In regard to the coronavirus situation, Christy encourages everyone to think about the things you can control to keep moving your business forward. [33:44] Josh encourages everyone listening to be putting together action steps for your business to put into place when things do get back to normal. [35:47] If you want to learn more about Christy, visit her website listed below. [36:24] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.ChristyWilsonDelk/listeners (Download complementary worksheets and exercises) Adventures in Franchising Ownership https://www.linkedin.com/in/christywilsondelk https://twitter.com/WilsonDelk https://www.facebook.com/ChristyWilsonDelk https://www.instagram.com/ChristyWilsonDelk

Four Pillars to Franchise Success with Christy Wilson Delk

Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh is back with another bonus episode regarding the $2 trillion bill passed by congress last week that aims to aid individuals, public health organizations, state and local governments, big corporations, small businesses, and some educational institutions. [1:46] For this episode, Josh is going to focus on the impact of this piece of legislation on individuals and small businesses. [2:29] Josh provides a breakdown of the benefits to be provided to individuals and married couples based on their income. [5:57] If you qualify for the government payout, Josh recommends touching base with your accountant to get their advice and input on what you can expect. [6:20] For small businesses, there are two parts to this program: the SBA Disaster Loan and the Paycheck Protection Program. [7:44] Josh recommends that the first step you should take as a small business owner during this time is to visit www.SBA.gov. [8:49] The Paycheck Protection Program aims to keep small businesses (500 employees and under) open during this time where the economy has been forced shut due to COVID-19. [9:42] One of the highlights of the Paycheck Protection Program includes being able to qualify up to $10 million through an application process. The purpose being to allow business owners to be able to continue paying their employees (including yourself) and other business expenses throughout this health crisis. [12:19] If you use the money you receive for things outlined within the very broad circumstances in the terms of the program, then you get 100% forgiveness on that loan. [15:02] If you do not use the money for its intended purposes, you will pay that amount back with a maximum of 4% interest. [16:08] Additionally, if you take the money and you still end up closing your business or have employees terminated during that time period, you will not be held liable for paying the money back. [17:04] When comparing the Paycheck Protection Program to the SBA Disaster Loans, the latter of which requires collateral and does not have fixed interest capping at 4%. [18:03] If you are a business who has already had to take an SBA Disaster Loan in this situation, you can roll your loan into the Paycheck Protection Program. Josh recommends contacting your accountant if this is something you want to pursue. [19:36] Nothing mentioned in this episode was intended to be taken as legal advice, and Josh recommends getting in touch with your own lawyer to discuss your options regarding this program. [20:21] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@indyfranchiselaw.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.SBA.gov

*Bonus Episode* Breaking Down the Government’s $2 Trillion Legislation & the Paycheck Protection Program

Bryan Klein is the founder and CEO of THE MAX Challenge. Bryan opened the doors to his first business at just 18 years old and quickly rose to the top of his industry, receiving accolades and awards for his success. Bryan opened THE MAX Challenge’s first location in Manalapan, New Jersey, with just 32 members. Within six months he grew his member base to 500 members, and to date, THE MAX Challenge has inspired more than 100,000 transformations by way of a network of more than 80 operating centers throughout the United States and nearly 20 locations in development.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Bryan Klein, the founder and CEO of THE MAX Challenge. [2:49] Josh welcomes Bryan to Franchise Euphoria. [3:47] Bryan covers the basics on what THE MAX Challenge is and the emotional story that led him to found the concept. [5:28] Prior to starting THE MAX, Bryan was a serial entrepreneur and piloted several business concepts. [7:33] Bryan considers the criteria that makes a business idea or opportunity worth pursuing. [11:41] Even as a young entrepreneur, Bryan was infatuated with the idea of franchising, and decades later when he built up his concept enough, he launched his own franchising efforts. [16:36] Josh sheds light on what makes an operations manual a living and breathing document. [18:12] Bryan views running a franchise system very similarly to how they run their individual business locations – they emphasize the quality of service given. [21:19] Bryan paints the picture of what the look and feel of walking into a location for THE MAX Challenge. [25:14] Prior to the situation with COVID-19, THE MAX Challenge had been exploring online service options, so when the government shutdown came around, they were already primed to supply online services. [31:24] If you want to learn more about THE MAX Challenge, visit their websites listed below. [32:05] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com https://themaxfranchising.com/ https://www.themaxchallenge.com/ https://www.facebook.com/THEMAXChallenge/ https://twitter.com/THEMAXChallenge https://www.instagram.com/themaxchallenge/?hl=en https://www.youtube.com/channel/UC5PhYgf-056VILaHb27DunA https://themaxfranchising.com/blog/ https://www.linkedin.com/company/max-fitness-10-week-challenge/

What Makes an Idea Worth Pursuing with Bryan Klein of THE MAX Challenge

Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Today is the first of a new weekly recurring mini-series Josh is starting for every Thursday. In this series, Josh will do solo episodes where he discusses the happenings of the day in franchising, particularly how they pertain to COVID-19. [2:59] On today’s episode, Josh will be focusing on how to develop a strategy to get through this uncertain time, the first step in which is assessing the situation. [4:27] For Josh in his business, this means taking a look at the clients or customers you’re serving. How are you serving them? Is it efficient or practical? [7:52] It is important to set in place a plan of attack for when reality goes back to normal, and Josh believes the opportunities for attack will be plentiful when we reach that point. [9:10] In the next couple of days, carve out the time in your day to take a hard look at your business and get an idea of where you want your business to go. Only then can you build a strategy for how to move forward after quarantines have ended. [11:05] In the meantime, get innovative with how you can conduct your business. Josh shares an example of a title company that conducts “drive by” closings. [12:18] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com

*Bonus Episode* Assessing Your Situation in Times of Social Distancing

William Edmundson has launched, scaled and led brands with top-line revenue ranging from $12M to $3.3B including Hampton Inns, Cambria Suites, Embassy Suites, and Abby Executives Suites. William is currently the COO of Office Evolution and currently serves as the Treasurer of the Global Workspace Association Board and has held board positions in hospitality travel and community organizations. Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh makes a quick announcement before today’s episode to share that for the time being with the coronavirus situation, Josh will be posting an additional episode on Thursdays to talk about things business owners can think about and do in these uncertain times. [2:33] Josh introduces today’s guest, William Edmundson, the COO of Office Evolution. [3:45] Josh welcomes William to Franchise Euphoria. [4:31] Williams shares his history in franchising starting from when he was in college through now with his role at Office Evolution. [6:44] There are a number of reasons why coworking spaces have become so popular with a variety of business professionals in recent years. [9:03] Office Evolution has partnered with Cushman Wakefield to assist their franchisees with selecting space to lease out and ultimately run their business. [9:58] The ultimate tenants of Office Evolution tend to be solopreneurs, such as an attorney, financial planner, therapist, etc. [13:01] There are a few items that help make the Office Evolution brand so that each location has a signature feel which is based on choices of paint colors, furnishings, décor, and more. [13:50] As an Office Evolution member, you have access to any Office Evolution location with a personal key fob, so if you are working in one city one day, but another the next, you can move around. [15:16] A key differentiator for Office Evolution as a franchise is their “suburban model.” [16:50] Every Office Evolution location has a single employee which is someone who sits at the reception desk at the front of the building. [19:26] One unique service Office Evolution offers to its tenants is a call center which is based in Salt Lake City but manages calls for all of their clients. [20:25] The typical Office Evolution franchisee is someone who has a day job looking for a side job that essentially runs itself once the business is up and running or an investor who is looking to set up multiple locations. [25:08] If you want to learn more about Office Evolution, visit their website listed below. [25:53] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.officeevolution.com www.officeevolutionfranchise.com www.facebook.com/OfficeEvolutionHQ

Franchising for Solopreneurs with William Edmundson of Office Evolution

Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] On today’s episode of Franchise Euphoria, Josh is opening the discussion regarding coronavirus and what impact it will have on the franchising industry. [3:39] Josh presents four things that business and franchise owners should consider for the foreseeable future while we navigate the present situation with coronavirus. [4:14] The first idea Josh shares is the importance of practicing compassion for others during this time of uncertainty. [8:55] Secondly, Josh explains why this is a great time to reflect on ways in which you can convert your business to deal with the challenges of the present and the future. [10:57] Josh’s third point is why you should learn to be okay with and respond to the unknown and develop a level of trust in yourself as a leader. [13:10] Finally, the fourth point is that times like these present an opportunity to evaluate your priorities for both your life and your business to help remind yourself what is truly important in the grand scheme of life. [14:58] If anyone feels the need to talk through their situation, Josh would be glad to have a conversation by phone or email with anyone in need. [15:48] Thanks for listening, and please, reach out to Josh any time through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.48days.com/48-days-to-the-work-you-love/

Franchising in the Days of Coronavirus

Josh Brown, an Indiana-based franchise attorney and entrepreneur, shares his insights, strategies, frameworks, and best practices gained through more than 15 years of experience in the franchising industry. Franchise Euphoria sheds light on how to design the right business plan for you and your business, avoid the most common and costly mistakes, manage growth, and achieve your business dreams. You will hear from leading franchise and business experts as well as many franchisors who are in the process of growing their franchised businesses. Josh’s approach to business and the franchise world is honest, real, and authentic.

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Franchise Euphoria

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