Promoting indie games is hard! Very hard! In our new Podcast series, the Future Friends Games team share insights from years of marketing, PR, community and social media management for indie games, from high-level principles to detailed case studies.
What’s the most important factor that drives games sales? Should I make TikToks for my game? Who is our favourite Spice Girl? In this episode, we atte...
As the ancient greek philosophy used to say “a good indie game trailer says a thousand words”. That’s why in this episode we try to say a thousand wor...
How can indie devs create the right first impression on the one PC platform to rule them all? This time we’re putting our best foot forward and talkin...
Join us as we share some spicy takes and insider secrets of indie games marketing THEY don’t want you to know about!* *everyone wants you to know --- ...
This time we’re surveying the landscape of crowdfunding in 2020 (from Kickstarter to Indiegogo), how it’s changed over the years and how indie devs ca...
Join us as we unravel the mysteries of Steam and explain how devs can turn the enigmatic nature of the platform to their advantage. This time we are j...
We’re back once again and talking about how to approach and hopefully make some in-roads with publishers as an indie dev. Find out how to do a real bu...
This episode we discuss Community Building with our first guest - the extremely excellent Victoria Tran from Kitfox Games (Boyfriend Dungeon). Find ou...
“Can you make us go viral?” is a question every marketing person dreads. In this episode, Thomas and Paul discuss why the answer is more complicated t...
Welcome to 2020 In the first episode of the first-ever Future Friends Games Podcast, Paul & Thomas discuss three core principles of modern indie games...