Lesson 10: Tech Components of This Email Marketing Strategy
As promised, here’s a quick explanation of the technical components needed to execute the strategy we discussed over the previous 9 lessons, how the R...
Get More Clients With Smarter Email Marketing
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Are you a freelancer, consultant, or other provider of professional services to clients? If so, smarter email marketing strategies will get you more clients, and more importantly, better clients. You know, the ones who value your expertise and effort and happily pay your fees. This audio course from Brian Clark will show you how ...
Lesson 9: Five Copywriting Tips for Email Marketing
Following directly on the heels of our lesson on inducing action, we talk about the skill that helps you make it happen – copywriting. You’ll understa...
Lesson 8: How to Get People to Work With You
This lesson is about action. The action that you need to happen at every step along the prospect’s journey to becoming your client. And then there’s a...
Lesson 7: Why Creating a Personalized Marketing Experience Lands You More Clients
This lesson covers adaptive content through marketing automation, which is a strategy designed to respond to information provided from the prospect by...
Lesson 6: How to Become a Likable Expert
Authority is powerful, but much more so when paired with another of the six primary elements of influence. We do business with people we like, so addi...
Lesson 5: How to Demonstrate Authority with a ‘Lead Magnet’ Worth Paying For
The best definition of content marketing is you give away information worth paying for in order to sell something related. Some people go with “lead m...
Lesson 4: How the Access Approach Accelerates Your Email Marketing
Let’s shift from content to context, and see how using an access and registration concept instead of the traditional “opt-in” increases the size of yo...
Lesson 3: Attraction — How to Entice at the Top of the Funnel
In this lesson, we go in-depth on the first element of the 6A framework for smarter email marketing — attraction. You’ll learn how to begin the “sales...
Lesson 2: How to Create Persuasive Email Sequences
Today we’ll examine an example of persuasive client acquisition, review in detail the 6 fundamentals of what influences people, and map those elements...
Lesson 1: Get More Clients with Smarter Email Marketing
In this introductory lesson, we discuss email’s continued dominance when it comes to acquiring new clients, review how things have both evolved and re...