As promised, here’s a quick explanation of the technical components needed to execute the strategy we discussed over the previous 9 lessons, how the Rainmaker Platform allows you to do it all (and more), and in the alternative, how to assemble a WordPress site with industry-leading hosting, themes, and plugins.

Get More Clients With Smarter Email Marketing

Lesson 10: Tech Components of This Email Marketing Strategy

Following directly on the heels of our lesson on inducing action, we talk about the skill that helps you make it happen – copywriting. You’ll understand why every business person should study copywriting, even if most should outsource the actual work. Plus, how to write subject lines that get your emails opened, and the trust... Listen to episode

Lesson 9: Five Copywriting Tips for Email Marketing

This lesson is about action. The action that you need to happen at every step along the prospect’s journey to becoming your client. And then there’s action content, that’s specifically designed get someone off the fence now rather than later.

Lesson 8: How to Get People to Work With You

This lesson covers adaptive content through marketing automation, which is a strategy designed to respond to information provided from the prospect by interest, actions, and other signals and responding to it in a way that resembles an in-person sales conversation.

Lesson 7: Why Creating a Personalized Marketing Experience Lands You More Clients

Authority is powerful, but much more so when paired with another of the six primary elements of influence. We do business with people we like, so adding the element of affinity to your content not only positions you as the likable expert, it teaches them what they need to know to do business with you... Listen to episode

Lesson 6: How to Become a Likable Expert

The best definition of content marketing is you give away information worth paying for in order to sell something related. Some people go with “lead magnets” (free stuff in exchange for your email address) that get plenty of sign-ups, but no clients (and that’s why we’re doing any of this, right?). This lesson explains the... Listen to episode

Lesson 5: How to Demonstrate Authority with a ‘Lead Magnet’ Worth Paying For

Let’s shift from content to context, and see how using an access and registration concept instead of the traditional “opt-in” increases the size of your email list at a rapid pace. You’ll hear about the intersection between perceived value and actual value, the psychological impact of “velvet rope syndrome,” and a case study that shows... Listen to episode

Lesson 4: How the Access Approach Accelerates Your Email Marketing

In this lesson, we go in-depth on the first element of the 6A framework for smarter email marketing — attraction. You’ll learn how to begin the “sales process” before you even ask for an email address (and without people feeling “sold” to), and why positioning yourself as the prospect’s advocate with your top of funnel... Listen to episode

Lesson 3: Attraction — How to Entice at the Top of the Funnel

Today we’ll examine an example of persuasive client acquisition, review in detail the 6 fundamentals of what influences people, and map those elements back on our example.

Lesson 2: How to Create Persuasive Email Sequences

In this introductory lesson, we discuss email’s continued dominance when it comes to acquiring new clients, review how things have both evolved and remained the same over the last 20 years, and identify the “6A” framework for effective email marketing.

Lesson 1: Get More Clients with Smarter Email Marketing

Are you a freelancer, consultant, or other provider of professional services to clients? If so, smarter email marketing strategies will get you more clients, and more importantly, better clients. You know, the ones who value your expertise and effort and happily pay your fees. This audio course from Brian Clark will show you how ...