Marketing today has become convoluted, over-elaborate and confused. Are there excess building blocks in your marketing stack? And is martech stunting rather than driving your marketing effectiveness? Get Simple is a podcast that aims to help marketers claw back the cost of complexity. Each episode we hear stories from the marketing and tech leaders reshaping the way we do marketing - as the battle for time, money and resources increases. The series is brought to you by Simple - the intelligent marketing platform.
Media disruption is changing the habits of some audiences as often as every three months, with young adults reacting to trends and changing the way th...
“Most people don’t like change,” according to leadership guru John Maxwell. “They revolt against it unless they can clearly see the advantage it bring...
Does your marketing team have the knowledge it needs to cope in a world that is already feeling the disruptive impact of Artificial Intelligence? AI i...
We’ve all been there – you re-read a brief, it sounds spot-on and then bam – you’re locked in an ongoing back-and-forth with your agency making countl...
He’s got a marketing track record that spans more than 25 years at the helm of some of the world’s largest and most successful brands and yet, for Ale...
It’s not an easy time to be in marketing but that doesn’t mean it’s time to work harder; it’s time to work differently, says Amelia Torode, global mar...
The martech industry has become confusing and overwhelming - and if you don’t understand there’s a problem you probably won’t be in your job much long...
Is marketing technology stunting rather than driving your marketing effectiveness? Are there excess building blocks in your marketing stack? Complexit...
When was the last time you saw the whites of a customer’s eyes? If you haven’t, then you don’t really know your customer says Abigail Comber, former H...
Modern marketing has become convoluted, over-elaborate and confused. Enterprise marketing teams use an average of 90 tools and platforms, generating 9...