Waiting until you’re 100% certain before acting each time will leave you inert. It’s too slow. How then, do you know when you know enough to act? _ FO...

When you think about past experiences you hold dear, do you remember them with your head or your heart? What are some heart memories that make you smi...

Is marketing really just about asking people what they want and giving it to them? Or is it actually more about what you stand for? _ FOLLOW THE GOOD ...

It’s hard if someone asks you straight up, from all the possibilities in the world - What is your purpose? What’s important to you? What you would mos...

A few months ago we changed the name of Cult Tribal to Good Empire. Why? What's in a name? Does a name simply fit the thing it's naming, or can it act...

We just have to dedicate today’s Good Word to someone Andre's been working with for a while now, we won’t name her, but we want to share her story... ...

It takes a lot to move the middle. You have to push the edge, HARD. Not reasonably, not how you would like things to end up, but with all you fucking ...

What do we do when the values of the individual are not aligned with those of the organisation?  When our rights of free speech are in conflict with h...

In 1997, André was twenty five years old. Right around the time you’re trying to make your mark on the world, and find your place in it. At least that...

I was reasonably popular in primary school. Hung out with I guess you could say the cool kids, though we didn’t really think like that. We just played...