Master Co is a world renowned teacher of how to use energetic techniques based on ancient spiritual principles. I first met him speaking at Business Mastery with Tony Robbins. Since then I have trained under him, and I helped launch his new brand at Tony Robbins UPS in San Jose. We talk about how using his techniques can help businesses attract and grow more business.  This is a unique episode to say the least in a series I am calling: Mindful Marketing. Background:  Stephen Co was introduced into the world of energy through the health crisis of a loved one. In a search for ways to help his wife heal faster from a hip fracture as a result of a fall from a 14 foot wall, he found Energy Expert, GrandMaster Choa Kok Sui. He learned to use energy to accelerate healing through a technique called Pranic Healing. Master Stephen Co is the co-author of “The Power of Prana” and  “Your Hands Can Heal You” and has been sharing these teachings worldwide since 1988. In particular, stress relief and productivity workshops at organizations like Kaiser Permanente Hospital, Motorola, Microsoft, General Electric, Sears, Qualcomm, Intel, Paypal, University of California, Berkeley, US Naval Hospital San Diego, the US Army and Tony Robbins  Unleash the Power Within! Master Stephen Co is an expert in Pranic Healing and Arhatic Yoga, an energy management system designed to empower people with personal development skills for greater health and wellbeing, a deeper spiritual connection and living a practical and fulfilling life. He is here to share simple to use energetic techniques based on ancient spiritual principles that can be applied immediately to transform your life. Follow Master Co:  Linkedin MasterCo Instagram MasterCo_org http://www.MasterCo.org Groundswell Podcast http://www.Groundswell.fm Groundswell Marketing http://www.Groundswell.Marketing Scott Martin    

Groundswell Marketing Podcast

Master Co | Energize Your Business with Kindness and Mindful Marketing

In this episode I interview branding expert & entrepreneur  Jeremy Miller. He is the founder of a consultancy called  Sticky Branding and the author of Sticky Branding and his just released book: Brand New Name.  We discuss How to adapt your business in the new new reality.  Jeremy's background in Branding and Marketing:  Jeremy first became interested in branding when he took on the task of rebranding his family’s struggling business. After launching a successful rebrand there, he sold that business and started Sticky Branding, where he now helps other business owners create names for companies, products, or services that resonate with customers and generate long-lasting success. Now he has taken his experience and broken down the art and science of designing a brand name. I was given an advance copy of his book Brand New Name and we dive into some of the chapters and content. In addition Jeremy shares his strategic insights as we go into the unique challenges and opportunities of this process.   Follow Jeremy: www.Stickybranding.com https://www.linkedin.com/in/jeremymiller/ Get his new book: Brand New Name Groundswell: www.Groundswell.fm   

Jeremy Miller | Crisis Marketing

In this timely episode I do a deep dive with revenue & marketing expert Kristin Zhivago on topics like how businesses can adapt to the current challenges facing entrepreneurs.  She shares her process on understanding how your customers want to buy and how to sell to them based on 4 types of buyer scrutiny.  This is from decades of work as an marketing agency owner & revenue coach to top executives in silicon valley and beyond. Get in synch with the mindset of customers by shifting from designing a selling journey to learning from customers their buying journey.  Kristin Zhivago is author of forbes top 6 marketing and sales books called:  Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy will change your mindset from “seller” to “buyer” — as in, you will understand how to find out how your customers want to buy from you and what they want to buy from you. Follow Kristin Linkedin: Kristin Zhivago Twitter: @KristinZhivago Web: https://zhivagopartners.com/ Groundswell http://www.Groundswell.fm http://www.Groundswell.Marketing Scott Martin Linkedin: https://www.linkedin.com/in/scottadammartin/ Twitter: https://twitter.com/ScottAdamMartin  

Kristin Zhivago | The New Roadmap To Revenue

Season 2 kick off with Bruce Kasanoff Bruce shares how energy, focus, and being human - is the sustainable way to build and grow your business.  Bruce Kasanoff is an author, speaker, Linkedin Influencer, and marketing expert. The Chartered Marketing Institute "Named Bruce one of the 50 most influential thinkers in marketing and business today."  I met Bruce almost 20 years ago and wrote a review on the back of his industry leading book: Making It Personal and How to Profit from Personalization without invading privacy, which has predicted many of the personalization practices that have become mainstream today.  In this episode you will learn some unique changes in marketing, business mindset and the importance of clarity.  Bruce Kasanoff website: www.Kasanoff.com Bruce's Linkedin: https://www.linkedin.com/in/kasanoff/

Bruce Kasanoff | Be Human

Aloha.   I finally decided to do my first solocast episode.  This is the season 2 opener.  I’m Scott and have been a marketer for 25 years across branding, strategy, and advertising, and execution. After working with tons of high-profile national brands, I was tired of businesses without soul and that continued to throw money at advertising without measurable impact on the bottom line. I learned all the behind-the-scenes detailed execution and power of content for building attention and trust with an audience. In 2016, I launched Groundswell Marketing to support entrepreneurs with strategic marketing: the foundational, forward-thinking, and sustainable parts of their business Groundswell.fm (podcast website)  Groundswell.Marketing  Scott Martin  Twitter: @ScottAdamMartin Linkedin: @ScottAdamMartin Facebook: @ScottMartin.org    

Scott Martin | The Solo Episode

Prepare for some serious ideas on how build an audience without marketing or advertising.  This is no joke... but it will be entertaining as I interview JP Sears world re-nownend comedian and online personality and life coach. He is known for his satirical parodying of veganism, gluten-free fads, new age beliefs, social justice warriors and other "modern hippy" topics with his video series Ultra Spiritual JP is also the author of “How To Be Ultra Spiritual,” (Sounds True Publishing).  He is very active with his online videos where he encourages healing and growth through his humorous and entertainingly informative videos, including his hit Ultra Spiritual comedy series, which have accumulated over 300 million views. Follow: Awaken with Jp JP Youtube   JP Facebook JP Instagram Groundswell Podcast Site Groundswell Marketing Scott Martin Linkedin    

JP Sears | Marketing with Humor is No Joke

Dean shares some of his marketing insights over 20 years of incredible success across multiple businesses doing over a billion dollars. In addition to launching his KBB product with Tony Robbins, Dean Graziosi is also a real estate investing expert and America's leading real estate educator. Through multiple NY Times best selling books and weekly live events across America and Canada, Dean shares his recipe to profit in today's changing market. Dean is at the forefront of knowing what is working at all times. This has resulted in an army of successful students across America. When you listen to this episode it is obvious that he has a true passion to help people and inspire them to be the best possible version of themselves.  Follow Dean www.DeanGraziosi.com  Mastermind Knowledge Broker Blueprint   (The Link Dean shared on the podcast Groundswell.link Groundswell.fm    

Dean Graziosi | The Art and Science of Marketing

Joe Pine is a sought after speaker, author and management advisor to Fortune 500 companies.  Known 20 years ago as forecasting the then ascent, just emerging Experience Economy that is in full bloom today. In this take 2 recording Joe and I talk about the transformation of industry as a result of this book and shifts in business thinking around how to create experiences as an economic offering.  We do a deep dive into specific executions and examples giving life to how this is changing the business landscape. In 1999, Joseph Pine and his author/partner James Gilmore presented a new way to think about connecting with customers and keeping their attention.  They released a book called The Experience Economy and is now a must read for anyone wanting to uniquely serve customers effectively.  Now 20 years later this forecasted economy has exploded and in this episode we discuss the journey and new the NEW experience economy and some of the subtle changes and not so subtle ones.  For more background Joe Pine wrote this celebrated article in the Harvard Business Review called: "Welcome to the Experience Economy"  "Economists have typically lumped experiences in with services, but experiences are a distinct economic offering, as different from services as services are from goods. Today we can identify and describe this fourth economic offering because consumers unquestionably desire experiences, and more and more businesses are responding by explicitly designing and promoting them. As services, like goods before them, increasingly become commoditized—think of long-distance telephone services sold solely on price—experiences have emerged as the next step in what we call the progression of economic value. (See the exhibit “The Progression of Economic Value.”) From now on, leading-edge companies—whether they sell to consumers or businesses—will find that the next competitive battleground lies in staging experiences." - credit: Harvard Business Review / Pine & Gilmore According to Wikipedia The term "Experience Economy" was first used in a 1998 article by B. Joseph Pine II and James H. Gilmore describing the experience economy as the next economy following the agrarian economy, the industrial economy, and the most recent service economy. The concept had been previously researched by many authors. Pine and Gilmore argue that businesses must orchestrate memorable events for their customers, and that memory itself becomes the product: the "experience". More advanced experience businesses can begin charging for the value of the "transformation" that an experience offers, e.g., as education offerings might do if they were able to participate in the value that is created by the educated individual. This, they argue, is a natural progression in the value added by the business over and above its inputs.[1] Although the concept of the experience economy was initially focused in business, it has crossed into tourism, architecture,[2] nursing, urban planning and other fields. The Experience Economy is also considered the main underpinning for customer experience management. Follow Joe Pine: Linkedin Strategic Horizons The Groundswell Marketing Podcast: www.Groundswell.fm Follow Scott A. Martin: Linkedin Groundswell Marketing   

Joe Pine | Rise of The Experience Economy

I first saw David Meerman Scott speaking at a Tony Robbins / Business Mastery event in 2017 and seen him speak several times since. He has inspired thousands of entrepreneurs like myself with his unique approaches to marketing strategies like "newsjacking". He is a celebrated, best selling author of marketing books which have sold over a million copies in 29 languages. His newly released book Fanocracy about how the powerful impacts of fandom and how you can turn these passionate fans into customers or customers into fans. We do a deep dive into the both the science and impacts of this approach. If you haven't read it yet I recommend also checking out his 2007 book "The New Rules of Marketing & PR" its a intelligent book about blending PR and Marketing for maximum impact. In fact over Six months it was on the BusinessWeek bestseller list and now in a 6th edition with 400,000 copies sold in more than 29 languages from Albanian to Vietnamese, "New Rules" is now a modern business classic. His other international bestsellers include "Real-Time Marketing & PR" and "Marketing Lessons from the Grateful Dead" (written with HubSpot CEO Brian Halligan) and his most recent books are "The New Rules of Sales & Service", and "Marketing the Moon" (written with Richard Jurek and with a foreword from Gene Cernan, the last man on the moon and now being made into a film). He is a co-founder and Partner in Signature Tones, a sonic branding studio and serves on the advisory boards of Mynd, Expertfile, RISEcx, Harmony, YayPay, SlapFive, VisibleGains, Foxtrot Systems, and GutCheck as well as non-profits including the Grateful Dead Archive at University of California Santa Cruz and HeadCount. He is a sought after keynote speaker at conferences and company meetings all over the world.  Connect with David at: https://www.davidmeermanscott.com/ Book Site: https://www.fanocracy.com/ Amazon: Amazon.com/Fanocracy   Groundswell Podcast: www.Groundswell.fm Follow Scott: Groundswell.Marketing

David Meerman Scott | Fanocracy - Turning Passionate Fans into Customers

Roland Fraiser is Co-founder and/or principal of 5 different Inc. Magazine fastest growing companies (e-commerce, e-learning, SaaS + real estate). Serial entrepreneur who built or sold 24 businesses with adjusted sales ranging from $3 million to $4 billion. Currently CEO of Leverage, Ext, Grow + Scale Mentors, CEO of the War Room Mastermind and principal in DigitalMarketer.com, Traffic & Conversion Summit, Praxio.com, TruConversion.com and Real Estate Worldwide. Began business career selling real estate at age 18 and gradually moved into real estate syndication and business investments. After law school, he started his own law practice and grew it to one of the top firms in San Diego providing services to entrepreneurs, business owners, marketing and entertainment industry clients. Roland's work includes infomercials with Guthy-Renker and K-Tel, publishing deals with Simon & Schuster & Random House, shows with major hotels on the Las Vegas strip, over 100 private and public offerings, running an international hedge fund, advising major brands on a variety of business and legal related issues (from PepsiCo to MacDonald's). Roland has a real passion for business and putting deals together and is always looking for businesses to buy, re-position and sell. Recent strategic partnerships and clients include Microsoft, Southwest Airlines, Etihad Airlines, Harper-Collins Publishing, Fedex and Uber. Specialties: Scaling businesses through marketing. Roland is also adept at negotiation, copy writing, marketing strategy, structuring and funding of mergers and acquisitions and, public exit strategies for businesses and entrepreneurs, and the design and implementation of comprehensive omni-channel marketing and advertising campaigns.  Follow Roland: https://www.linkedin.com/in/rolandfrasier/ www.Groundswell.fm 

Roland Fraiser - Comprehensive Growth Marketing

In this episode we talk about Trust as the New Currency with Don Peppers with co-author of "Extreme Trust" and leading marketing expert on the future of customer experiences. Not so long ago, being reasonably trustworthy was good enough. But soon only the extremely trustworthy will thrive. Today's modern customer experience where every action an organization takes can be exposed and critiqued in real time. Customers have access to so many instant options to share their dissatisfaction  that the bar for trustworthiness is pushed higher than ever and continues to rise. Don argues that the only sane response to these rising levels of transparency is to protect the interests of customers proactively-even if that requires spending extra money in the short run to preserve your brand reputation in the long run. The payoff of generating extreme trust will be worth it. With a wealth of fascinating research as well as practical applications, this book will show you how to earn - and keep - the extreme trust of everyone your company interacts with. Don Peppers is recognized as a global authority on marketing and business competition. His first book, The One to One Future, written with Martha Rogers in 1993, is widely credited with having launched the CRM revolution. Research by SatMetrix in 2015 ranked Don and Martha as the world’s #1 most influential authorities on customer experience management issues. A genuine thought leader, Don was listed by The Times of London as one of the “Top 50 Business Brains,' while Accenture named him one of the “Top 100 Business Intellectuals,” and the UK’s Chartered Institute for Marketing called him one of the 50 “most influential thinkers in marketing and business today.” In 2013 the Direct Marketing Association (US) inducted him into its Hall of Fame. Don has authored or co-authored a legacy of international business best-sellers that have collectively sold over a million copies in 18 languages: • Customer Experience: What, How, and Why Now • Extreme Trust: Honesty as a Competitive Advantage (2012) • Managing Customer Relationships (2011) • Rules to Break & Laws to Follow (2008) • Return on Customer (2005) • One to One B2B (2001) • The One to One Manager (1999) • The One to One Fieldbook (1999) • Enterprise One to One (1997) • Life’s a Pitch: Then You Buy (1995) • The One to One Future (1993) Don Peppers: CX Speakers  Podcast: Groundswell.fm Scott Martin: ScottMartin.org

Don Peppers - Trust the New Currency

Looking to have a market advantage that differentiates your business enabling a higher margin? Meet my guest top industry expert, author and strategist Tim Williams. In this in depth interview we discuss the importance of high value pricing and positioning, How to be in a Category of 1 The "Smile Curve", margin erosion and balancing between logic and magic.  Tim Williams is founder of Ignition Consulting Group, a U.S.-based consultancy with a global footprint devoted to helping agencies and other professionals service firms create and capture more value. Tim is a noted author, international speaker, and presenter for major associations and business conferences worldwide. His seminars have been featured by the American Association of Advertising Agencies (4As), Association of National Advertisers (ANA, U.S.), Institute of Practitioners in Advertising (IPA, U.K.), Institute of Communication Agencies (ICA, Canada), International Advertising Association (IAA), and numerous agency networks including WPP, Omnicom, Publicis, Havas, Dentsu Aegis and many independent firms around the globe. Tim is the author of two books, “Positioning for Professionals: How Professional Firms Can Differentiate Their Way to Success” and “Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out.” Based on his expertise in the area of building differentiated professional service brands, Tim has been interviewed and quoted by The New York Times, The Wall Street Journal, The Economist, The Guardian, Toronto Globe & Mail, Huffington Post, Bloomberg News, and numerous other business publications. Tim is a frequent contributor to leading business publications including Advertising Age, Adweek, and Communication Arts in the U.S and Campaign and Admap in the U.K. Tim writes the popular blog “Propulsion” (www.IgnitionPropulsion.com) and serves as a LinkedIn Influencer. In additional to his role at Ignition, Tim is a Senior Fellow of the VeraSage Institute (www.verasage.com) and is a founding member of The Business Model Company (www.thebusinessmodelco.com) a U.K.-based consortium of consultancies pioneering new models for marketers and their agencies on both sides of the Atlantic. Tim began his career working at multinational firms in New York and later served as president of several nationally-ranked independent agencies.  I follow Tim's blog and posts closely and carefully.  Follow Tim: Linkedin: https://www.linkedin.com/in/timwilliamsicg/ https://www.ignitiongroup.com/ Groundswell Podcast: Groundswell.fm Follow Scott Linkedin: https://www.linkedin.com/in/scottadammartin/ Twitter: @ScottAdamMartin Instagram: @ScottMartin_org  

Tim Williams - Be a Market Maker Not a Market Follower

What is the right mix between Paid and organic? Sometimes paid advertising makes sense - when and how do you formulate a strategy to ensure you are not dependant? In this episode I go in-depth with Growth Marketing expert Adam Dolittle as he shares his insights from years of experience working client side with Geico and in his current role at Social Code.  Follow: Adam's Blog  Linkedin Groundswell  Scott Martin Linkedin

Adam Doolittle | How To End Dependance On Paid Advertising

In this unique episode I interview Groundswell client and marketing maven Katie Gertsch who has been quietly challenging the industry norms enabling her business to take flight and reach new levels. She is co-owner of Purcell Heliskiing a boutique family run company that transformed her business marketing over the course of a couple of years. In this episode we do a deep dive into the strategies and even the details of the tactics that were game changing. She shares her insights and the truth about execution in marketing, patience, grit and ongoing experimentation.   This story of overcoming fears and having the courage to reinvent her business in one of the most challenging industries. Follow: Purcell Heliskiing Instagram: @PurcellHeliski Yodel Magazine: The Yodel: Call of the Mountains Groundswell Podcast: Groundswell.fm  

Katie Gertsch | Purcell Heliskiing / The Courage to Reinvent Your Business

In this episode I interview branding expert & entrepreneur  Jeremy Miller. He is the founder of a consultancy called  Sticky Branding and the author of Sticky Branding and his just released book: Brand New Name.  We discuss the process of building / choosing / designing a brand name that will be unforgettable and authentic to your business DNA by involving employees in the co-creation.  Jeremy first became interested in branding when he took on the task of rebranding his family’s struggling business. After launching a successful rebrand there, he sold that business and started Sticky Branding, where he now helps other business owners create names for companies, products, or services that resonate with customers and generate long-lasting success. Now he has taken his experience and broken down the art and science of designing a brand name. I was given an advance copy of his book Brand New Name and we dive into some of the chapters and content. In addition Jeremy shares his strategic insights as we go into the unique challenges and opportunities of this process.   Follow Jeremy: www.Stickybranding.com https://www.linkedin.com/in/jeremymiller/ Get his new book: Brand New Name Groundswell: www.Groundswell.fm   

Jeremy Miller - Building A Unforgettable Brand Starts With the Name

Welcome to The Groundswell Marketing Podcast hosted by marketing entrepreneur, author, and strategist Scott Martin. On this podcast you’ll hear from a vibrant blend of people who have a unique approach to sustainable growth marketing and business. From interviews to insights about current marketing and business trends that are shaping the future state of audience engagement, attention and trust.

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Groundswell Marketing Podcast

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