Cory Friedman had me on the Influencer Genesis summit earlier this year, where he asked me about finding and creating a content calendar for your business. Creating a content calendar is something that a lot of business are struggling with, as they are trying to fill it up to the brim, and don’t know what to fill it up with. But what if I told you there was a better way? With the production of content being at an all-time high, and more and more companies producing just a tonne of garbage content, I think we need to step back a bit. Get off that hamster-wheel of content production and only start creating content that can actually make an impact on your business. It was an interesting talk, where I went through all the steps needed to identify the topics worth pursuing for your business, no matter the industry.

Growing Your Business Through Digital Marketing

Bonus Episode: Talking Content Marketing at the Influencer Genesis Summit

Companies use marketing to enhance their visibility. To build awareness around their products or services. This of course all, so that when the moment is there, that they are ready to buy, you're on top of mind. But what good will that do if your leads, your costumers, the people who could use your product or service don't trust you? If you want to increase the trust in your company, stay tuned because, in this episode, we will be talking about social proof and how you can use this to help get more sales for your business.

Social Proof: Using Your Customers To Boost Conversions

Twitter has always been every marketer's favourite social network. But at the same time, it has become harder and harder as a small business to make it work for you. Twitter has over 330 million active monthly users, though, so it could be a traffic goldmine for your organization. However, there are also 500 million tweets sent out every day, so how can you make sure that your tweets get seen? If you're struggling to make Twitter work for your organization, stay tuned because, in this episode, we will be talking about how you can use it to grow your business online.

Social Media Strategies: How To Use Twitter For Successful Business Marketing

How do you map your content marketing strategy to the customer journey? Those are probably potentially two words that you don't hear that often together. In this episode, we're going to bridge the gap between them, because I really think that many companies are out there producing a ton of content these days. Tons of content that in the end don't land with anybody. Or they create content that ends up going viral, and a lot of people seemed to be interested in it, but nobody buys from that traffic. Or you have no clue what kind of content to produce, you have the budget, you want to do it, you want to make it potent but you don't have the strategy. In this episode, we share exactly how to think about the different types of buyers and the stage they’re in. From the Top-Of-The-Funnel (TOFU) with the Awareness and Consideration stage to the Middle-Of-The-Funnel (MOFU) with the Conversion stage and the Bottom-Of-The-Funnel (BOFU) with the Loyalty and Advocacy stage. Marketing personalization goes beyond using a prospect's name in an email.  Learn how to give your audience the personalized experience they want and need by aligning content to your customer journey.   ? If you need help growing your business check out our agency User Growth @ https://usergrowth.io/ ? Find us on Facebook: https://www.facebook.com/usergrowth/  ? Read a more in-depth guide on our blog: https://usergrowth.io/blog/content-marketing-buyers-journey/

How To Write Content For Each Step Of The Customer Journey

How do you map your content marketing strategy to the customer journey? Those are probably potentially two words that you don't hear that often together. In this episode, we're going to bridge the gap between them, because we really think that many companies are out there producing a ton of content these days. Tons of content that in the end don't land with anybody.

Do you want more targeted traffic to your website, blog or e-commerce store? If so, you need to master the understanding of keywords. When done correctly, finding the correct keywords for your business can send your site content to the first page of Google, it can massively increase your traffic and eventually, sales of your products and services! In this episode, you discover how to do keyword research for SEO.   We will cover how to find the top search engine optimization keywords for your business with keyword research. This is a strategy that we have used for our own business and our clients to uncover content ideas, keyword ideas, and learn ideas for growing my business through organic search. So what are keywords? SEO keywords are words and phrases that people type into search engines. They can be anything from a problem they're having, to information about a movie star, to looking up a news report. The way to benefit from this is finding the words and phrases that your potential customers are using and then put those words and phrases on your website. Produce content around it. So the search engines can essentially provide your content to people that search for those words and phrases. Here's a breakdown of what you'll learn: ✅ What keywords are ✅ How to find keywords relevant for your business using three different tools ✅ The importance of long-tail keywords, less competitive, more precise keywords  ✅ Why focusing on adjacent topics and phrases is super important as well  ► If you need help growing your business check out our agency User Growth @ https://usergrowth.io/ ► Find us on Facebook: https://www.facebook.com/usergrowth/ ► Read a more in-depth guide on our blog: https://usergrowth.io/blog/keyword-research/

100% Free Keyword Research in 2020! FIND WILDLY PROFITABLE KEYWORDS FOR YOUR BUSINESS

Do you want more targeted traffic to your website, blog or e-commerce store? If so, you need to master the understanding of keywords. When done correctly, finding the correct keywords for your business can send your site content to the first page of Google, it can massively increase your traffic and eventually, sales of your products and services! In this episode, you discover how to do keyword research for SEO.

When it comes to getting your site ranked on Google searches, the trendy advice you hear a lot is always just to create great content. Which is great and you should be creating great content, but just having great content in and of itself is only going to get you so far. So do you know what the number one factor after creating, excellent, relevant content for your target audience, when it comes to search engine ranking is? It's links. But links are really hard to build. So how are you going to build them? #1 Guest Posting If you've never heard of guest posting before, it is basically you producing content for other people's blogs, and then they are linking back to your site in the author bio. The way this usually works is that you find relevant blogs that are in your niche, and then you reach out to the blog owners, and you pitch them your idea. Using special terms on Google combined with the keywords that you want to rank for, you can easily identify websites that allow for guest posting Things like: your keyword(s) + inurl:write-for-us your keyword(s) + become a contributor your keyword(s) + guest post by Are great ways to find sites in your niche accepting guest posts. #2 Providing journalists with content aka Help A Reporter Out When journalists need help producing a piece of content, where do they turn to? They go to HARO and post questions for expert quotes etc. If you can help them answer the questions they have, you can get some free press. There are lots of big international websites like entrepreneur.com, inc.com, etc. that are using HARO. #3 Using Side Projects to grow organic links Side Projects can help you save your business (like Unsplash did for their mother company), but it can also get you a ton of backlinks when other people are writing about it. #4 Broken Link Building Over the years, websites come and go. This also means the links that are included in pieces of content on a site. This tip involves you contacting the webmaster of a website to report broken links on his or her website. Of course, when you suggest a replacement, this will be a link to your website ;-) #5 10x Content If you create something epic, something so good that it is at least ten times better than your competitor that is currently ranking on number one of the search results page. People are inclined to change the links they have in their current articles to updated with a better resource for their listeners. Brian Dean coined this the Skyscraper Technique. Find a good ranking piece Create a 10x better piece content Reach out to websites linking to the original piece using the following template: Subject: Hi [NAME], I just read your article “[ARTICLE TITLE]” Email: Hey [NAME], I’m a long-time reader of your site, ever since I read “[OLD POST TITLE]”. I just wanted to let you know that in your article “[POST TITLE](LINK)” you link to one of my favourite articles ever: “[NAME OF ARTICLE](LINK). I absolutely love that resource. You know what? I actually set out to make something similar: [YOUR URL]. It’s like [ARTICLE NAME], but more up to date and comprehensive. You may want to consider linking to my article from your page. Either way, I’ll see you around at [SITE NAME] and I’ve also shared the post to our following on Twitter. Have a great day, [YOUR NAME] ► Read more tips on our blog

Link Building: How to Build POWERFUL Backlinks in 2019

When it comes to getting your site ranked on Google searches, the trendy advice you hear a lot is always just to create great content. Which is great and you should be creating great content, but just having great content in and of itself is only going to get you so far. So do you know what the number one factor after creating, excellent, relevant content for your target audience, when it comes to search engine ranking is? In this episode, we will be diving into linkbuilding.

Link Building: How to Build POWERFUL Backlinks in 2020

I know as a content marketer myself how much time and effort goes into creating that right piece of content. And of course, finding the right medium to publish it to get the results that you need to help grow your business. However, just hitting that publish button is not enough, and maybe you're on a very small team, and you can't produce content all the time? So in this video, I'm going to explain to you how you can drive thousands of visitors to your content, how you can find new content to share to your audience, and best of all, it's free. I will be talking about an app that is named one of the most important apps of all time by CNET. It's called Flipboard and using it will only take around five to ten minutes of your time per day. As a marketing channel, it is also one of the easiest ways to drive thousands of page views to your site as it can introduce your brand and your content to an audience of more than a 100 million people. The only thing you have to do to get noticed and get the word out there is just adding content to a magazine you create yourself within the app. It's a little bit like Pinterest; it also has a browser extension that allows you to Flip, instead of Pin a piece of content. And instead of it being visible on a board, readers can consume the content by viewing it in a beautiful magazine. If you want traffic to your website, Flipboard is by far the easiest way to get it with the least amount of efforts. Why? Well, unlike any other social media network, Flipboard is super easy to get started. From account creation to beginning to see results, it can all be done overnight. On top of that, you don't need a large following to start to see results. Because when you start adding content to Flipboard, it automatically assigns a category like Marketing, Business, Advertising, or even Recipes. So it doesn't matter which content you "flip" into your magazine, their algorithm automatically scans for content being added, and it can feature it as the best content for your category every single day. Isn't that great? I mean you, if you don't need to spend lots of time trying to build a social following, it means you can focus on the real job, and that is curating content There are a lot of different ways you can use Flipboard to promote your business. Let's have a look at some of them. #1: Using Flipboard to cover what is happening in your niche #2: Using Flipboard as a press kit #3: Using Flipboard for brainstorming and internal market research #4: Using Flipboard for your product catalogue or as a photo album #5: Using Flipboard to market your content Content should not live in a vacuum.  Flipboard is an excellent way to get your content in front of a lot of readers and isn't that what we all want when we produce a piece of content? There is no reason not to add Flipboard to your list of social networks and start seeing results straight away as well. It will help you get your content seen by a highly targeted group of people interested in the topics you're writing about. It will drive engaged traffic and hopefully new leads in your direction. That's it for this episode. ► If you need help growing your business check out our ad agency User Growth @ https://usergrowth.io/ ► Read more tips on our blog https://usergrowth.io/blog/how-to-use-flipboard-to-grow-your-content-marketing-reach/ 

How To Use Flipboard To Grow Your Content Marketing Reach

We know as content marketer ourselves how much time and effort goes into creating that right piece of content. And of course, finding the right medium to publish it to get the results that you need to help grow your business. However, just hitting that publish button is not enough, and maybe you're on a very small team, and you can't produce content all the time? So in this episode, we're going to explain to you how you can drive thousands of visitors to your content, how you can find new content to share to your audience, and best of all, it's free.

You log into Google Analytics or your Google Search Console, and you’ll see that you have a ton of 404 errors. Don’t worry every website has them and get’s more of them over time. First off, when someone goes to your website and the page they’re going to doesn’t exist, they’re going to get a 404 error page. The reason these pages don’t exist is because the chances are you had a page there, and then you ended up deleting it. Or someone ended up linking to your website, but they linked to the wrong page or a page that doesn’t exist. That’s why people have 404 error pages. You’re always going to have them, and the bigger your website gets, the more errors that people are going to end up seeing. Usually, these pages are handled by showing a small text that explains to the visitor that the page wasn’t found, along with a description of why this could have happened. Most 404 pages are quite boring, and annoy the ? out of your visitors because they didn’t find the page they were looking for, and they go straight back to Google. For this reason, it is very important that you don’t just stop your visitor on this 404 page and send them straight back to where they came from, but you actively help them find what they were looking for in the first place. Or as Renny Gleeson puts it: A simple mistake can tell me what you aren't. Or remind me why I love you. So how can you recover the traffic and get more leads from them? The first thing you want to do is figure out which pages are no longer in existence and generate those 404 errors. If you go to your Google Search Console, click on coverage in the left menu, and click on “Excluded”, Google gives you an overview of the pages that are excluded from their index. In this list you can click on “Not found (404)” and you will get an overview of all the pages that need your attention. Now that you know the pages that are generating 404 errors let’s make them generate more traffic to more relevant pages that do still exist and are more relevant. Well, you can redirect it, using a 301 redirect, or permanent redirect, to your latest and greatest post, depending on your CMS and your server configuration you have to do this manually. For example, the Yoast SEO premium plugin on WordPress can assist with this for you, but there are also dedicated stand-alone and free plugins. If you redirect those old non-existent pages to their newer counterpart, you end up with still getting the traffic that would otherwise be lost.  That way you’re still getting the traffic. And although this works for after the fact when people are already going to pages that don’t exist and are identifiable, it is always best to stay ahead of the curve. Letting your visitor arrive on a generic 404 page that your web server is generating is only going to make things worse. You need to have a 404 page that helps the visitor when they end up on that page with a solution to their problem.  You can include a search bar on your 404 page so that the visitor can try to find what they were looking for. Based on the URL you can already to guess which items they were looking for and provide suggested search results, or provide a quick link to the most popular article on your site that drives sales and conversions. Or you can link to product pages, show an overview of your most popular products, give your contact details so they are able to talk to you directly.   These things will create an opportunity for a conversion. Finally, don’t be afraid to add a touch of personality, sometimes a 404 page is someone’s first interaction with your website, with your brand.    Wouldn’t you want to make this as positive and on-brand as possible? It's now time to go take action and increase your website traffic. 

Increasing Conversions By Creating High Converting 404 Error Pages

You log into Google Analytics or your Google Search Console, and you’ll see that you have a ton of 404 errors. Don’t worry every website has them and get’s more of them over time. First off, when someone goes to your website and the page they’re going to doesn’t exist, they’re going to get a 404 error page. The reason these pages don’t exist is because the chances are you had a page there, and then you ended up deleting it. Or someone ended up linking to your website, but they linked to the wrong page or a page that doesn’t exist. That’s why people have 404 error pages. You’re always going to have them, and the bigger your website gets, the more errors that people are going to end up seeing. This episode will teach you how to turn those 404 pages into conversion machines for your business.

Quora is one of the world's biggest website, with over 300 million active monthly users and is rated in the top 100 of all websites. Quora is an amazing tool for marketing any business. Whether you are selling products, service or digital services, you can leverage the power of Quora for driving targeted traffic to your website.  So yeah, Quora marketing can be very powerful when done right. In this episode, we go over how to get free Quora traffic to your website. It's quite simple to use Quora to get free website traffic to make money from affiliate marketing, build your email list, and get brand exposure. Even if you feel that you are not a top expert on particular subjects or topics, the chances are that you will know a lot more than some of the other so-called experts!  In this episode, you will learn how to drive traffic and visitors to your website using Quora. We will give an explanation of what Quora is exactly and how you can use it for your marketing. We will show you the hidden benefits of publishing on Quora, our criteria for identifying the best questions for your business, and what other ways you can use Quora to get more business results like competitor research. If you want lots of high-quality, targeted traffic for your website, be sure to watch this video and see why we would highly recommend you start using Quora for marketing your business.  It is not a short sprint, but a marathon and the rewards are great and long-term for you to benefit from. ► If you need help growing your business check out our ad agency User Growth @ https://usergrowth.io/ ► Read more tips on our blog, including a free checklist to get that Quora traffic coming to your website: https://usergrowth.io/blog/how-to-turn-quora-into-a-sales-leads-and-a-traffic-generator-for-your-business/

How to turn Quora into a sales leads and a traffic generator for your business

Quora is one of the world's biggest website, with over 300 million active monthly users and is rated in the top 100 of all websites. Quora is an amazing tool for marketing any business. Whether you are selling products, service or digital services, you can leverage the power of Quora for driving targeted traffic to your website. So yeah, Quora marketing can be very powerful when done right. In this episode, we go over how to get free Quora traffic to your website.

A business that isn't growing, is dying. Join us as we uncover the top growth strategies that the top marketing minds are using today to take their business to the next level. Each episode we give you actionable tips on how to get more customers, earn more revenue, and take your business to the next level.