Growth Masterminds is insight from the smartest people we know … to help smart marketers get smarter. Growth Masterminds is presented by Singular, the marketing intelligence platform that optimizes over $10B in ad spend annually for clients like Lyft, Nike, Rovio, Wish, Doordash, and Twitter.
We chat with InMobi CEO Abhay Singhal on Epic vs Apple, IDFA and iOS 14.5, and especially the company's new InMobi Telco on-device platform. "There ar...
Monetization and retention can seem like the opposite ends of a continuum ... a zero-sum game where focusing on monetization kills retention. Not nece...
First-party data? Content fortresses? Incrementality? 2020 was crazy for everyone. 2021 is crazier for mobile marketers, who are facing complete disru...
We’ve had more billion-dollar adtech acquisitions in the first quarter of 2021than in the previous several years combined, according to LUMA. What’s g...
Many mobile marketers are less than happy with Apple's new iOS 14.5 and SKAdNetwork, Apple's privacy-safe mobile advertising attribution framework. B...
Now.gg is launching a new cloud gaming service. And while there are dozens of startups and giant tech companies doing the same, Now.gg is from Bluesta...
The list of Western apps that have made it big in China is not long. There are some great games on that list, including ones from major studios Superc...
What is happening in the mobile adtech ecosystem? Is it the rise of platforms? The need for size to fight the heavyweight contenders of mobile adverti...
SKAdNetwork-compatible mobile ad inventory is hard to come by these days. Fortunately, Snap is ready, and Singular and Snap are announcing a joint sol...
Facebook automated app ads are smart and useful ads that take elements of creative you supply, mix and match them according to Facebook’s secret alche...