InMobi CEO on data, privacy, payment freedom on iOS, & InMobi Telco
We chat with InMobi CEO Abhay Singhal on Epic vs Apple, IDFA and iOS 14.5, and especially the company's new InMobi Telco on-device platform. "There ar...
Growth Masterminds Podcast
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About
Growth Masterminds is insight from the smartest people we know … to help smart marketers get smarter. Growth Masterminds is presented by Singular, the marketing intelligence platform that optimizes over $10B in ad spend annually for clients like Lyft, Nike, Rovio, Wish, Doordash, and Twitter.
Boosting app monetization AND user retention: AppLike CEO Jonas Thiemann
Monetization and retention can seem like the opposite ends of a continuum ... a zero-sum game where focusing on monetization kills retention. Not nece...
After attribution: what's next in marketing measurement
First-party data? Content fortresses? Incrementality? 2020 was crazy for everyone. 2021 is crazier for mobile marketers, who are facing complete disru...
Why Vungle bought JetFuel and what it means for the mobile marketing landscape
We’ve had more billion-dollar adtech acquisitions in the first quarter of 2021than in the previous several years combined, according to LUMA. What’s g...
Apple's SKAdNetwork is a huge bonus for kids apps, says Kidoz co-CEO Eldad Ben Tora
Many mobile marketers are less than happy with Apple's new iOS 14.5 and SKAdNetwork, Apple's privacy-safe mobile advertising attribution framework. B...
Cloud gaming is a game-changer for marketers: chatting with Bluestack's new Now.gg VP Ben Armstrong
Now.gg is launching a new cloud gaming service. And while there are dozens of startups and giant tech companies doing the same, Now.gg is from Bluesta...
Mobile app success in China: pitfalls, challenges, and secrets, with Josh Burns
The list of Western apps that have made it big in China is not long. There are some great games on that list, including ones from major studios Superc...
Adtech upheaval: why Digital Turbine bought Fyber, and what's happening in the ecosystem
What is happening in the mobile adtech ecosystem? Is it the rise of platforms? The need for size to fight the heavyweight contenders of mobile adverti...
So you need SKAdNetwork-compatible mobile ad inventory ...
SKAdNetwork-compatible mobile ad inventory is hard to come by these days. Fortunately, Snap is ready, and Singular and Snap are announcing a joint sol...
Facebook AAA: How to analyze Automated App Ads by country and creative simultaneously
Facebook automated app ads are smart and useful ads that take elements of creative you supply, mix and match them according to Facebook’s secret alche...