157: Content publishing challenges, trust 'the long tail,' comms job titles
Those who create content for blogs and websites are well aware their traffic hasn't been the same for several years. We discuss a post that tees ...
Hanson & Hunt: Talking Points
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About
Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content and channels at General Mills.
156: Planning hybrid comms, thought leadership, YouTube and brands
The 'return to the office' might be delayed again for many organizations but comms plans still have to be in place for the hybrid workforce....
155: Measuring your comms, brands and college athletes, Pfizer's PR win
Measurement of your communications efforts and programs is tricky. There's a lot you could track. So what should you pay attention to? From data ...
154: Timely social media advice (w/Jen Hartmann), authenticity gap in comms, brand films
Our June 2021 episode includes:Social media advice for 2021 (:55)Guest: Jen Hartmann, John Deere (13:15)Spotlight: The Carolina Panthers and social en...
153: Be a better writer (w/Sarah Mitchell), content approvals, business blogs
Our May 2021 episode includes:State of Writing in 2021 (1:00)Guest: Sarah Mitchell, Typeset (4:40)Spotlight: Alaska Air's boomer hype house (21:0...
152: Execs on LinkedIn (w/Lee Odden), media pitching tips, too much corporate email
Our April 2021 episode includes:Executive use of LinkedIn (:50)Guest: Lee Odden, TopRank Marketing (6:15)Spotlight: Dove leads on diversity (27:45)The...
151: New podcasting/social media data (w/Tom Webster), viral drones, internal comms challenges
Our March 2021 episode includes:The 2021 Infinite Dial Report (:50)Guest: Tom Webster, Edison Research (8:00)Spotlight: Viral drone video (24:50)Galla...
150: Reframing influencer marketing (w/Jason Falls), Clubhouse, content marketing trends
Our February 2021 episode includes:The state of influencer marketing (1:05)Guest: Jason Falls, "Winfluence" (9:10)Spotlight: New Zealand tells tourist...
149: The PESO Model (w/Gini Dietrich), DQ employee's viral TikTok, social posts in trying times
Our January 2021 episode includes:The PESO Model (1:25)Guest: Gini Dietrich, Spin Sucks (7:40)Spotlight: Dairy Queen employee on TikTok (19:15)How emp...
148: Brand journalism, KFC gets sexy, hated interview questions
In our December 2020 episode, we discuss:Pinterest's "soon-to-be trending" report (4:00)Short-form content (6:50)Comms predictions for 2021 (7:30...