29: How to grow through acquisitions, focus and culture with Dave Gray
On episode 29 of the How To SaaS podcast, Shiv interviews Dave Gray, the former CEO of Daxko and current CEO of the Biso Collective. Dave and Shiv dis...
How To SaaS
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About
Have you ever wondered about what other SaaS companies are doing to grow their business? What channels are they experimenting with? Where are they finding traction? Welcome to How To SaaS — the go-to podcast for growing your cloud software company. Hosted by growth strategist Shiv Narayanan, Founder of How To SaaS and the CMO of Wild Apricot — the #1 membership software for small associations and nonprofits. Each week will bring you interviews with founders, CEOs and growth leaders who have successfully implemented a growth strategy to help you take your cloud software company to the next level.
33: How to hire a rockstar product manager
On this episode of How To SaaS, we discuss how to hire a rockstar product manager and what aspiring product leaders need to become to be effective. Yo...
32: How to build a content strategy for your SaaS company
Are you trying to figure out your content strategy? Here are 6 simple steps that can help you create a massive content backlog: 1) Who are you trying ...
31: How to forecast sales projections more effectively
Has your company ever missed its quarterly or annual sales projections? This is one of the top reasons why C-Level executives are let go from growing ...
30: How to align sales and marketing
Have you ever been in a meeting where marketing claims that it is generating all these MQLs but sales isn't converting them, while sales claims the MQ...
29: How to get more budget for content
Have you ever tried to get more funding for Content Marketing initiatives or team members, only to have your CEO / CFO / CMO tell you there's not mone...
28: How to build a platform SaaS company with Eric Thurston, CEO of Personify
On Episode 28, Eric Thurston (CEO of Personify) and Shiv discuss how to build a platform SaaS company, including the strategy, process, challenges, le...
27: Rand Fishkin on how to avoid the biggest pitfalls of being a SaaS founder
On Episode 27, Rand Fishkin (Founder of Moz and SparkToro) and Shiv discuss how to avoid the biggest pitfalls of being a SaaS founder, Rand's journey ...
26: How to price your SaaS product with Patrick Campbell, CEO of ProfitWell
On Episode 26, Shiv and Patrick Campbell (CEO of ProfitWell) discuss how to price your SaaS product, including the hot button topic of pricing increas...
25: How to build a sales machine with Stephen Silberbach, SVP of Global Sales at Clio
On Episode 25, Shiv and Stephen Silberbach (SVP of Global Sales at Clio) discuss how to build a sales machine for your SaaS company, including team st...