 Hello How’s Your ePresence listeners! On this episode, we get the pleasure of hearing from Wendi Freeman, an entrepreneur with a zeal for planning events and a heart to enhance the quality of people’s lives. She is the founder and operator of Be Bright Events, an organization where she helps with event planning, management, consulting, and execution. Wendi shares the secrets to her entrepreneurial success, as well as advice on how to champion the Facebook Live video feature to make your business more personable and authentic. We also discuss big developments in the way of antitrust laws and Google advertising. The company owns the dominant tool at every link in the chain between publishers and advertisers. Naturally, it has accrued a power that is stirring concern amongst businessowners and political influencers. In addition, we discuss the answers to questions asked by you, the audience, including: Should the summary section in LinkedIn be in third or first person? And, how important are hashtags in LinkedIn posts? Enter into the conversation on this episode of HYeP! Quote of the Show: “You don’t know what you don’t know, but you also don’t learn unless you step out of your comfort zone.” Links: https://www.linkedin.com/help/linkedin/answer/117363 https://e-pr.me/3bgP6jg  Keywords: LinkedIn summary, third person, first person, hashtags, audience, network, Google, Antitrust, Ad agencies, Google Probe, complex chain, Facebook, breaking up software companies, Facebook Live, Featured section, ROI, entrepreneur, comfort zone, business coach Contact Information: Wendi Freeman Facebook:  www.fb.me/BeBrightEvents LinkedIn: http://linkedin.com/in/wendifreeman   Instagram: https://instagram.com/be_bright_events  Website: www.bebrighteventsco.com   Mark Galvin http://www.twitter.com/epresencemg  http://www.linkedin.com/in/epresencemg  http://www.fb.me/epresencemg  http://www.instagram.com/epresencemg   ePresence http://www.epresence.me  http://www.twitter.com/epresenceme  http://www.linkedin.com/company/epresenceme  http://www.fb.me/epresenceme  http://www.instagram.com/epresenceme  

How's your ePresence? with Mark Galvin

S4 E5 "How's your ePresence?" with guest Wendi Freeman

 Hello How’s Your ePresence listeners! The Super Bowl, fake news, and Instagram influencers- all of this and more on this episode of How’s Your ePresence, in just 10 minutes! We’re running an experiment here at ePresence utilizing LinkedIn advertising. Since Microsoft bought the company in 2016, they have seen double digit growth. We are trying out the ads to see how well they work, and we will keep you updated on our progress right here on the podcast so you can make your own professional decision. Stay tuned. Next up- as we all know, 2020 is an election year. This means that it is extra important to get a handle on where you get your news from. A new study shows that the majority of Americans get their news from social media- and many of them don’t trust what they see. On this episode, we discuss necessary cautions to take in order to get the most accurate information from your social media. Question of the podcast: Why would someone continue to get news from a source they don’t trust? Links: https://www.business2community.com/instagram/how-and-why-to-use-the-paid-partnership-feature-on-instagram-02280127 https://www.socialmediatoday.com/news/new-report-shows-universal-distrust-in-social-media-as-a-news-source/571512/ Keywords: LinkedIn, Instagram, Facebook, social media, 2020 presidential election, fake news, Super Bowl LIV, LinkedIn advertising, Microsoft, Instagram influencers, trust, information, paid partnership Contact Information: ePresence:  http://www.epresence.me  http://www.twitter.com/epresenceme  http://www.linkedin.com/company/epresenceme  http://www.fb.me/epresenceme  http://www.instagram.com/epresenceme     Eric Welch: https://www.linkedin.com/in/ericwelch677/ https://twitter.com/ericwelch   Mark Galvin: http://www.twitter.com/epresencemg  http://www.linkedin.com/in/epresencemg  http://www.fb.me/epresencemg  http://www.instagram.com/epresencemg   ePresence, LLC © 2020   Script: This is “How’s Your ePresence?” and I am Mark Galvin, your host. This is show is produced and sponsored by ePresence.    ePresence is a social media agency that manages company, personal, and collegiate social media.  We also offer consulting and other creative services.  The website is ePresence.me that’s ePresence.ME because it is all about you.  Today’s episode is our News Update.  This is our quick, 10-minute, broadcast that highlights news in social media that will impact you, the business person trying to leverage social media for an ROI.  As always, joining me for the news update is our Director of Social Media, Eric Welch!  Welcome Eric  Remember to rate us on your podcast channel…especially on iTunes and send us your thoughts or feedback to my handle on Twitter, @epresenceMG.  Or use that anywhere else.   Eric, what is on today’s agenda?  Since Microsoft bought LinkedIn in 12/2016, they have seen double digit growth in revenue from LinkedIn.  We are budgeting $ for ads  Paid partnership ads on Instagram: https://www.business2community.com/instagram/how-and-why-to-use-the-paid-partnership-feature-on-instagram-02280127  68% of Americans get news from social media including 43% on Facebook. However, about 60% of Americans don’t trust the news they get from Facebook: https://www.socialmediatoday.com/news/new-report-shows-universal-distrust-in-social-media-as-a-news-source/571512/  Eric, we are out of time…  Thanks Eric!    Remember you find us at ePresence.me, that’s ePresence.ME because it is all about you!  That does it for this show!    ePresence manages personal, company and collegiate social media.    That means:  First: we can clean up the CEO’s and the entire executive team’s social media footprint  Second: we can drive the CEO’s entire company’s social media plan and execution  And Finally: we help every college student get ready to find the perfect job through a better presence on social media, plus we help polish the resume and conduct a mock interview.  Interested in our offerings?  Contact us at epresence.me or at 404-939-8094.    Until next time, this is Mark Galvin, we will talk to you soon.  

S4 E4 HYeP - NEWS & UPDATES

 Hello How’s Your ePresence listeners! Welcome to our news update, where we discuss the biggest stories in social media- all in ten minutes. On this episode, we take a more somber note to lament the death of one of basketball’s finest, Kobe Bryant.   After the legend’s death late Sunday afternoon, every social media outlet was bursting with commentary on the unexpected tragedy. Unfortunately, amidst the millions who posted tokens of love and remembrance, there were several rude internet trolls. We take time on this podcast to discuss social media etiquette and ethics, especially in the wake of big news. Additionally, we take a minute to discuss the rise of Tik-Tok, and how social media is turning to a more talent-focused than status-focused approach.   Quote of the podcast: “One of the greatest things about social media is that everyone has a voice and can weigh in with the global community.”   Links:  https://www.wral.com/young-athletes-mothers-baseball-coach-died-with-kobe-bryant-in-helicopter-crash/18912018/   https://www.entrepreneur.com/article/345264   Keywords: Kobe Byant, tragedy, social media, respect, humanity, social awareness, Tik-Tok, ethics, social media etiquette, ePresence Contact Information: ePresence:  http://www.epresence.me  http://www.twitter.com/epresenceme  http://www.linkedin.com/company/epresenceme  http://www.fb.me/epresenceme  http://www.instagram.com/epresenceme   Eric Welch: https://www.linkedin.com/in/ericwelch677/ https://twitter.com/ericwelch Mark Galvin: http://www.twitter.com/epresencemg  http://www.linkedin.com/in/epresencemg  http://www.fb.me/epresencemg  http://www.instagram.com/epresencemg   ePresence, LLC © 2020   Script: Welcome to “How’s Your ePresence?”.  I am Mark Galvin, your host and founder of ePresence.    THANKS FOR JOINING US  Here on “How’s your ePresence?’ we talk social media.  Today’s episode is our News Update.  This is our quick, 10-minute, broadcast that hits current events in social media.  As always, joining me for the news update is our Director of Social Media, Eric Welch!  Welcome Eric  Remember to rate us on your podcast channel…especially on iTunes and send us your thoughts or feedback to my handle on Twitter, @epresenceMG.  Or use that anywhere else.     Eric, what’s in the news?  With the very sad news of the passing of Kobe Bryant and 8 other people in a helicopter crash on Sunday, 1/26.  His daughter, Gianna, Orange Coast College (OCC) baseball coach, John Altobelli, his wife, Keri, and daughter, Alyssa, were aboard the helicopter.  While this was going on…organizations were posting other content that was scheduled.  DO NOT DO THAT.  CANCEL YOUR SCHEDULED POSTS.  Also, if you have an axe to grind that is political or maybe you do not like someone, do not air about your grievances on the day they die on social media.  It is always going to be on social media, and it WILL hurt you in some way.  Either it will ruin a friendship, keep you from getting a future job, or it may get you fired from your current job.  It is bad form.  Remember, social media is about people and the relationships we have with other people.  Sometimes that relationship can turn nasty in chat rooms…but hold your tongue on a day that something horrible has happened.    TIK-TOK:  More downloads in 2019 than Instagram  Snapchat founder and CEO, Evan Spiegel predicts that Tik Tok will overtake Instagram as the 2nd most popular.  Why?  It is Talent Focused vs Status Focused    Eric, we are out of time…  Remember you find us at ePresence.me, that’s ePresence.ME because it is all about you!  That does it for this show!    ePresence manages personal, company and collegiate social media.    That means:  First: we can clean up the CEO’s and the entire executive team’s social media footprint  Second: we can drive the CEO’s entire company’s social media plan and execution  And Finally: we help every college student get ready to find the perfect job through a better presence on social media, plus we help polish the resume and conduct a mock interview.  Interested in our offerings?  Contact us at epresence.me or at 404-939-8094.    Until next time, this is Mark Galvin, we will talk to you soon.    

S4 E3 HYeP - NEWS & UPDATES

 Heather Riggs and Mark Galvin Heather Riggs/Atlanta Legal Marketing Atlanta Legal Marketing was founded in 2013. Since then, they have grown to be the premier online destination for legal consumers and one of the leading providers of lawyer marketing online. Their 9 million monthly visitors count on Atlanta Legal Marketing to deliver in-depth information on a wide variety of legal topics and practice issues. In addition, the Atlanta Legal Marketing Lawyer Directory is the industry’s most comprehensive online listing of lawyers, law firms and legal service providers. Attorneys and law firms across the nation choose Atlanta Legal Marketing for their marketing expertise to grow their business. They do this by putting the best minds in the business behind their law firm websites, social media, content marketing, online advertising and myriad of other legal marketing services. Their extensive collection of lawyer marketing resources and thought leadership helps to keep their attorney clients up to speed on the issues and technologies that can affect their businesses today and in the future. Mark Galvin/ePresence ePresence provides personal branding services for individuals, executives and entrepreneurs. They leverage social media on an individual level since that is where the audience is most engaged. Mark Galvin, CEO and Founder of ePresence, is a personal social media expert with 29 years of business management and hotel industry experience including stops with Marriott, Hyatt, Omni and IHG. 

S4 E2 "How's your ePresence?" with guest Heather Riggs

Welcome to “How’s Your ePresence?” hosted by Mark Galvin, Founder and CEO of ePresence.  (www.ePresence.me)  We talk about professional social media. For example: How can you use social media to grow your business? We discuss changes or news that directly affects your ability to use professional social media channels successfully.  ( hows your epresence ) If you hear something you would like to know more about or would like to contribute to the dialogue, jump in the conversation by sending me a direct message or tagging me in a Tweet.  My handle on Twitter is @ePresenceMG.  Here on “How’s your ePresence?” we ALSO spend time with a guest who will give us real life examples on how they have used social media effectively to help their business or they may come to us with some real-life social media needs and we help them!