In Clear Focus: Olivia Canlas, CEO of Meowbox (Encore)
In Clear Focus Encore: Pet marketing services agency Bigeye's podcast features Olivia Canlas, the co-founder and CEO of Meowbox, a pawpular direct-to-...
In Clear Focus
Share:
Listens: 28
About
In Clear Focus provides a unique perspective on the business of advertising. The show is produced by Bigeye, an audience-focused, creative-driven, full-service advertising agency based in Orlando, Florida. Weekly podcasts explore trends in audience research, branding, creative, media, and analytics.
In Clear Focus: Hispanic Heritage Month
In Clear Focus: Celebrating Hispanic Heritage Month, Bigeye insights interns Camila Swanson and Jorge Sedano reflect on their own experiences as multi...
In Clear Focus: The New Chameleons (Encore)
In Clear Focus Encore: Demographic segmentation is the foundation of traditional marketing - but does it still work? A consumer behavior psychologist ...
In Clear Focus: How Influencer Marketing is Reshaping Retail
In Clear Focus: Bigeye's forthcoming national study reveals that among those who follow influencers, 9-in-10 purchase a product after seeing it used o...
In Clear Focus: Serious Play for Creative Facilitation
In Clear Focus: Chantal Schmelz is a facilitator, strategist, lecturer, and marketer based in Zurich, Switzerland. Chantal explains how she uses the L...
In Clear Focus: E-commerce in 2022 and Beyond
In Clear Focus: Bigeye's guest this week is Ksenia Newton of Brandwatch. Ksenia explains how she triangulates different sources of data, including soc...
In Clear Focus: WOW Your Customers!
In Clear Focus: This week's podcast guest offers fresh ideas and insights to generate "customers for life". Customer service expert and author John D....
In Clear Focus: Resurrecting Retail with Doug Stephens
In Clear Focus: Doug Stephens is an internationally recognized retail futurist. His new book, Resurrecting Retail, explores the challenges today's big...
In Clear Focus: Best Buyer Personas with Adrienne Barnes
In Clear Focus: This week's guest is a content strategist who believes traditional Buyer Personas often fail to deliver the results marketers expect. ...
In Clear Focus: TrendWatching with Thomas Klaffke
In Clear Focus: With an eye on the future, we talk with Thomas Klaffke, an expert in identifying and interpreting consumer signals. As Head of Researc...