One of the biggest, and little talked about, problems with marketing video games is the insane number of people there are who try every method possible to scam game developers out of review codes for their games.In this episode, I go over some of the many ways that game developers are conned out of their codes and ways to spot these scammers and to figure out if people asking for codes are legit or not.

Indie Game Marketing Podcast

Ep. 03 The Glass Keymailer | Key Scammers, Fake Review Websites, YouTuber Impersonators | Indie Game Marketing Podcast

I've seen this happen too many times, so my second episode is about updating your game post-launch and communicating with fans. Updating your game shows that you are working at making the game better.This includes checking out storefronts that you aren't actually selling on, or that people are talking about other products you have. Back when I worked at thatgamecompany, I'd head over to the Amazon forums and answer questions about Sky and Journey.

Ep. 02 - Ghost in the Steam Page | Improve Your Storefront Communication with Fans | Indie Game Marketing Podcast

In the first episode of the Indie Game Marketing Podcast, I give you an overview of many social media sites, which ones to use for your marketing plans, and some details on how best to use them.Each game, and each company, needs its own approach to social media management. You need to examine each social media platform you're interested in marketing on.Social media algorithms change constantly and are very private, so make sure you keep an eye on how each platform is going.

Ep. 01 - Much Ado About Social Media | Social Media Account Quick Tips | Indie Game Marketing Podcast

Helping independent video game developers learn more about marketing and how to use those tools to help their game be successful.