Sherice Banton is a Tik Tok comedy star with over 1.7m fans on her channel. Her success has been around comedy sketches. One of her most successful projects was creating a single story spread over 11 Tik Tok videos and it 'blew-up' to over 24m views. Now a full-time creator she works with a number of top brands.  Sherice talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about her life and her experiences as a content creator.@shericebanton@gordonglenisterProduced by Neil Whiteside at FreedomONESupport the show (http://www.thebcma.info/membership/)

Influence Global Podcast

How To Get 24m Views On Your Channel – Tik Tok Star Sherice Banton

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks to Sophie Crowther, Head of Talent (Asia Pacific) at top global agency Brave Bison to discuss how to manage campaigns tackling sensitive issues. Sophie talks about the amazing results achieved from a campaign run with the Internet Watch Foundation about how best to tackle the issue when you see indecent images online and how best to report them. After an extensive search, the campaign team found two top influences, Aaron Crascall and EmanSV2 both from very different backgrounds to front the story. Listen to find out more about what they did.@gordonglenister@brave_bison_ioProduced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)

How To Tackle Sensitive Subjects

Leading influencer specialist Andrew Kamphey, editor of Influence Weekly shares his insights on the influencer market, and still believes the industry is worth $50bn.Kampney is also the creator of Creatorscape, a unique insight into the key players in the industry. He talks about the growth and importance of online marketing. Recent stats from Bank of America says 8-weeks growth in 2020 has equated to that of the previous 10 years and traditional marketing has suffered hugely. People are spending even more time online but harassment and bullying are still prevalent.  View-time and livestream is considerably up year-on-year and engagement is also 'way up' says Kamphey. Come and listen to more of what Andrew has to say about some of the latest trends in influencer marketing.@gordonglenister@kampheyapprovedhttps://influenceweekly.coProduced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)

Influencer Marketing Trends - Impact Of Covid-19

All sorts of things can go wrong in an influencer marketing campaign. So whether it’s IP theft, failure to disclose, defamation and a lot more. In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, discusses some of the issues and protection required for influencer marketing with insurance expert Claire Templeton from leading insurance company Beazley.@gordonglenisterhttps://www.beazley.comProduced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)

How Influencers Can Protect Themselves

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, is joined by CEO Mary Keane Dawson  of leading influencer agency Takumi along with top content creator and artist Shaadow Sefiroth  and together discuss the importance and value of creative content in the marketing mix.@gordonglenister@takumihq@saadowsefirothProduced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)

Creativity Is Alive And Kicking

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Eric Dahan the CEO of leading influencer agency Open Influence and discusses why brands need to ensure they work with a diverse group of talent on campaigns. The Black Lives Matter campaign has raised awareness of the importance of inclusion more than ever now.@gordonglenister@openinfluenceProduced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)

Getting Diversity Right

Katy Coffield is the CEO and founder of the Foodie Tribe and runs a successful influencer marketing agency dedicated to food. Hear her fascinating story and why working with food influencers can be good for your brand. Katy shares some of the tips it takes to be a great success.@gordonglenister@foodietribeProduced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)

Food For Thought - In Conversation With Katy Coffield Of Foodie Tribe

In this episode we speak to Amber Doig-Thorne who is a highly successful actress, presenter and content creator. Amber talks openly about her experiences as a content creator, the brands she has worked with and the lessons she learnt along the way.Beazley insurance, have kindly sponsored this episode. They specialise in all areas of media insurance, particularly for influencers. Find out more at www.beazley.com or –  if you’re an Influencer in the UK – at www.assuredsocial.com@gordonglenister@amberdoigthorneProduced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)

In Conversation With Amber Doig-Thorne

The European Advertising Standards Alliance (EASA) represents all the leading advertising government bodies in Europe. In this episode we hear from Director General Lucas Boudet on their work in making sure advertising standards are upheld. We also discuss some of the Covid related adverts that were most complained about.  @gordonglenisterhttps://easa-alliance.orgProduced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)

How Do You Ensure Your Campaign Is Legal Across Europe – In Conversation With Lucas Boudet

Getting the right shot is never easy, we discuss some of the ups and downs of working as an influencer photographer. We talk to Rebecca Spencer & Latoya Lovell about the type of cameras to work with and what makes a great shoot but equally, what happens when a photoshoot goes wrong – your worst nightmare right?@gordonglenister@latoyalovl@rebeccaspencer_photographyProduced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)

In Conversation With Photographer's Rebecca Spencer & Latoya Lovell

PR and Influencer marketing are often intertwined, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Director General of the Public Relations & Communications Association (PRCA), Francis Ingham about his take on the PR Industry right now. We also talk about the different types of influence and brand advocacy with leading industry influencer marketing consultant Scott Guthrie.@gordonglenister@sabguthriehttps://www.prca.org.ukProduced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)

PR & Influencer Marketing

Head of strategy at Live & Breathe and Founder of Virtual Influencer Agency Dudley Nevill-Spencer talks with Gordon Glenister, Global Head of Influencer Marketing at the BCMA about the growth of the virtual influencer.@gordonglenister@dnevillspencerProduced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)

Virtual Influencer Marketing

In this episode we hear about the rules of advertising practices in the influencer marketing industry – Gordon Glenister, Global Head of Influencer Marketing at the BCMA (www.thebcma.info) talks with Emma Smith, Copy Advice Manager at Committee of Advertising Practice or CAP (www.cap.org.uk)Produced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)

The Rules Of Influencer Marketing

In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA (www.thebcma.info) talks to top female magician and star or Britains Got Talent, Josephine Lee (@josephineleeofficial) on how the entertainment industry is being creative in uncertain times.@thebcma@gordonglenisterProduced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)

The Magic Of Influence

Influencers, James Middleton and Rob Eades talk about keeping fit and healthy in the lockdown. These top content creators have found newly engaged audiences with their online fitness routines #fitness #influencer #contentcreator #stayfit #eatwell  #healthyfood #mentalhealth #podcast #lockdown @thebcma@gordonglenisterProduced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)

Keeping Fit And Healthy In The Lockdown

In this first episode, we look at the world of the Micro-Influencer; we discuss the role of the BCMA in the Influencer world; and look ahead to some exciting events coming up – plus, we have a pair free tickets to a major event to give away. Featuring Andrew Canter, Global CEOof The BCMA and influencers Sarah Mulindwa & Fernanda Zorzal.Presented by Gordon Glenister, Global Head of Influencer Marketing, BCMAProduced by Neil Whiteside, Cambridge 105 Radio & Freedom One

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Influence Global Podcast

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