As you make your way to success, you get this wave of overwhelm that takes you by surprise. You might try to think back and see if you’ve missed the signs, but it’s too late by then. Burnout is just around the corner! How do you avoid this monster of a situation? In this episode, James and Dean talk about their effective strategies to overcome overwhelm. It’s inevitable, but when you have the right systems in place, overwhelm is not as scary as you think!   “We're human beings, not human doings.” – James P. Friel   Outline of This Episode   -    Juggling multiple projects at the moment   -     As cliché as it sounds, “Health is Wealth!” Play the long game.   -     Finding the balance between work, health, relationships, and everything else!    -    Writing, good habits, and saying “no.”    -    Delete, Automate, Delegate, and “Do It”    Playing the Long Game You have to be prepared for the long game. Have strategies for getting things out of your head and prioritize your tasks accordingly. If you don’t take time to slow things down, you’re going to burn yourself out like an overheating car.   A Literal Brain Dump The human mind is not designed for short-term storage. If it has too many things going on, there won’t be much room to process in real-time! Set some systems in place for you to offload from your mind (i.e., journals, planners, or simple notebooks”).   The Magic of Automation Learn to avoid the things you hate doing the smart. Delete items that aren’t needed. Automate the simple activities that are a pain. Delegate more complex tasks. When you have all these in place, start doing your own thing!   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License   Interested in being a guest on the show? Visit us at https://justthetipsshow.com/apply-as-guest/   Connect with James and Dean   James P. Friel:   - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/   - Facebook Group (The Hustle Detox): https://www.facebook.com/groups/hustledetox/   - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/   - Site: www.jamespfriel.com   - Interested in being a guest on the show? - https://justthetipsshow.com/apply-as-guest/   Dean Holland:   - Blog: www.DeanHolland.com   - FB Page: https://www.facebook.com/DeanHollandHQ   - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/   JTT Facebook Page - https://www.facebook.com/justthetipsshow/

Just The Tips, with James P. Friel and Dean Holland

Overcoming Overwhelm, Ep 156

With the marketing game becoming common, the way people do it starts to become saturated and repetitive. Not to mention, the internet’s rise to power has overshadowed some of the eternal truths to marketing with paid advertising and funnels. In this episode, James and Dean talk with the legendary Brian Kurtz as he dispels marketing myths and reveals the solid marketing principles that many forget to uphold. With so many more tools at your disposal, you have all the opportunity in front of you. It’s up to you to take it!   “You can't think about ‘marketing is evil’. You’ve got to think about it as a way to present your product or service to an audience that is going to be receptive to it.” – Brian Kurtz   Outline of This Episode   - Something more than “Wham, Bam, Thank You Ma’am!”    - What does “playing your bogey” mean? Remember the eternal truths!    - Email is a killer app! It’s not dead yet.    - Fishing without bait – make the people come to you.    - The advertising opportunities are infinite! Use online and offline methods.      Play Your Bogey Whether it’s creating a book or other marketing strategies, don’t be afraid to lose money to get more in the long run! Because you don’t know which of your investments will end up winning, see where you can spend without losing too much money.   Email is a Killer App! You have to remember that email doesn’t work the same way as direct mail does. But emails are still an effective medium. Treat your list like family. Create free content, sell educational material (occasionally), or do a weekly blog! That’s fishing without bait.   The Relationship Between Online and Offline Marketing If you drive on all the roads, you’ll be seen everywhere! If you have an excellent presence on Facebook or Instagram, you might want to expand into other areas like direct mail. Find the VIP’s from the people who buy from you and offer them a new product!     Resources & People Mentioned   - Check out Brian’s book: Overdeliver: https://overdeliverbook.com/   - Get Brian’s free resources here: https://www.thelegendsbook.com/   - Brian’s Website: https://www.briankurtz.net/   - Titan’s Marketing: https://www.briankurtz.net/xl/   - Brian’s Facebook: https://web.facebook.com/brian.kurtz.121   - Brian’s Facebook Page: https://web.facebook.com/briankurtzofficial/   - Brian’s LinkedIn: https://www.linkedin.com/in/brian-kurtz-a1934/   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License   Interested in being a guest on the show? Visit us at https://justthetipsshow.com/apply-as-guest/   Connect with James and Dean   James P. Friel:    - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/    - Facebook Group (The Hustle Detox): https://www.facebook.com/groups/hustledetox/    - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/    - Site: www.jamespfriel.com    - Interested in being a guest on thea show? - https://justthetipsshow.com/apply-as-guest/   Dean Holland:   - Blog: www.DeanHolland.com   - FB Page: https://www.facebook.com/DeanHollandHQ   - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/   JTT Facebook Page - https://www.facebook.com/justthetipsshow/          

Fishing Without Hooks with Brian Kurtz, Ep 155

There are so many keys to success when you’re building a business online. So many that no one even knows where to begin and some of them even contradict each other! If people in the fitness industry differ with loving and hating carbs (with others not even caring at all), it’s the same thing with business. In this episode, James and Dean help you zoom out and look at how all the pieces fit together. You’ll be surprised to know that the path to get results are the same fundamental things you’ve learned!   “Simplicity is the ultimate sophistication.” – James P. Friel   Outline of This Episode   - [05:10] The value of the fundamentals   - [14:07] Being clear on who you want to serve    - [31:40] Helping people make decisions    - [45:23] A market to message match and market into message mismatch    - [47:55] Generating traffic and setting up affiliate networks   Cut Away the Noise The late basketball coach John Wooden stresses fundamentals, even to the degree of putting your socks on! If you get blisters because you put your socks on wrong, you’re not going to be at your best. For your business, be a master of the simple things first!   Understand Who You Want to Sell To How old are they? What do they do? Know the needs of the people you want to serve and figure out how they would feel good about buying from you.   Solve People’s Problems When your offer is good enough that it meets the need your prospect has, there is very little selling involved. A person who accidentally ate a spicy pepper needs no sales talk for cold water!   Resources & People Mentioned   - John Wooden (Former UCLA Coach) - https://en.wikipedia.org/wiki/John_Wooden   - Competing Against Luck - https://www.amazon.com/Competing-Against-Luck-Innovation-Customer/dp/0062435612   - Clayton Christiansen - https://en.wikipedia.org/wiki/Clayton_Christensen   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License   Interested in being a guest on the show? Visit us at https://justthetipsshow.com/apply-as-guest/   Connect with James and Dean   James P. Friel:    - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/   - Facebook Group (The Hustle Detox): https://www.facebook.com/groups/hustledetox/   - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/   - Site: www.jamespfriel.com   Dean Holland:   - Blog: www.DeanHolland.com   - FB Page: https://www.facebook.com/DeanHollandHQ   - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/   JTT Facebook Page - https://www.facebook.com/justthetipsshow/

Who are You Serving in Your Business?, Ep 154

Why do most business plans fail? And what’s missing from every other business book out there? In this episode, James and Dean welcome Sean Castrina, an expert on planning for success in business. Sean is a speaker, entrepreneur, and bestselling author who devotes his time to equipping entrepreneurs for success. Today he shares why the 25 questions featured in his latest book, World’s Greatest Business Plan, are guaranteed to work. You’ll hear some of the actual questions and learn the one reason every failed business didn’t make it.   “There is logic to starting a business, and you need to follow that.” – Sean Castrina   Outline of This Episode   - [11:13] Why other business books don’t work   - [15:34] The value of creating a plan    - [19:17] The 1 critical thing your business plan must achieve   - [22:24] Why competition is good for you    - [40:20] When Sean found a flaw in his own business plan   Test your business plan first In his latest book, Sean lists 25 questions that need to be answered in order for your business plan to succeed. He’s structured it in such a way that if you can’t answer all the questions, you know your plan definitely won’t survive the market.   Competition is good Everyone has competition, even if it’s indirect competition. Sean explains exactly why competition is good for your business plan.   What if? So how? Every successful business started with the same question: “What if?” Sean walks you through the key to finding your “what if” and how to go from there to the “so how?” phase in which you make it a reality.   Resources & People Mentioned   - Sean’s website - https://seancastrina.com/   - Download your FREE copy of Sean’s book, World’s Greatest Business Plan - https://seancastrina.com/wgbp-freebook-lp/   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License   Interested in being a guest on the show? Visit us at https://justthetipsshow.com/apply-as-guest/    Connect With James and Dean   James P. Friel:   - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/   - Facebook Group (Hustle Detox): https://www.facebook.com/groups/hustledetox/   - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/   - Site: www.jamespfriel.com   - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/   Dean Holland:   - Blog: www.DeanHolland.com   - FB Page: https://www.facebook.com/DeanHollandHQ   Just The Tips Podcast:   - Facebook Page: https://www.facebook.com/justthetipsshow/

The Power of “What If?” with Sean Castrina, Ep 153

Do you have a hard time selling? Do you get awkward and uncomfortable when it’s time to close? In this episode, James and Dean welcome Diane Helbig, an international business and leadership consultant, trainer, author, award-winning speaker, and podcast host. She’s here to share her game-changing tips for effective selling. If you’re not excited about sales, you will be by the end of this episode. Tune in for Diane’s expert advice and scripts that will turn you into a master closer.    “You have to actually listen to what people tell you and then respond based on that, and what you know about your solution.” – Diane Helbig   Outline of This Episode   - [7:30] Diane’s strategies for creating a connection with your prospect    - [8:58] The importance of curiosity and staying in the moment    - [12:57] Diane defines chasing revenue vs chasing profit    - [24:28] Key questions you need to know about your prospect    - [27:02] What James’s philosophy “You’re not there to sell” really means    “Sales Mode Brain” What Diane refers to as “sales mode brain” is not effective. “Sales mode brain” comes into play when you are needy, desperate, obnoxiously confident, or arrogant. Diane tells you how to get out of that space for more effective selling.   Getting Good Clients Should you take money from anyone willing to give it to you? Diane says you should only take money from someone you want to be “married” to. She shares key strategies for getting to know a prospect before building a relationship.   Honesty is a Good Thing Even if you are not the best choice for your prospect, or they are not the best client for you, be honest. Diane has the exact script to use in order to turn that “no” into a potential future relationship.   Resources & People Mentioned   - Diane Helbig Enterprises: https://www.seizethisday.co/   - Diane’s book, “Succeed Without Selling”: https://www.amazon.com/Succeed-Without-Selling-Think-About/dp/1642799920   - Diane Helbig on LinkedIn: http://www.linkedin.com/in/dhelbig   - Seize This Growth on Facebook: http://www.facebook.com/seizethisgrowth   - Seize This Growth on Instagram: http://www.instagram.com/seizethisgrowth   - Seize This Growth on Twitter: http://www.twitter.com/seizethisgrowth   - 3-Step Prospecting Strategy: https://onlinecourses.eliteexpertsnetwork.com/course/3-step-prospecting-strategy/   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License   James and Dean are going live! Check out https://justthetipsshow.com/ every Tuesday at 1pm EDT to listen to a live show where you can call into James and Dean!   Connect With James and Dean   James P. Friel:   - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/   - Facebook Group: https://www.facebook.com/groups/hustledetox/   - Site: www.jamespfriel.com   - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/   - Interested in being a guest on the show?: https://justthetipsshow.com/apply-as-guest/     Dean Holland:   - Blog: www.DeanHolland.com   - FB Page: https://www.facebook.com/DeanHollandHQ   Just The Tips Podcast:   - Facebook Page: https://www.facebook.com/justthetipsshow/

Effective Selling with Diane Helbig, Ep 152

What does it mean to “be yourself” with your audience? James and Dean welcome Yara Golden, an expert in both online and offline marketing. This episode is packed with her tips for approaching your audience and increasing your open rates. Hint: Relationships with subscribers are a lot like personal relationships. Don’t miss this game-changing advice from a leading expert!   “When somebody clicks on your ad, it’s them saying, ‘Hey, that thing you just talked about or just showed me is relevant to me, it’s interesting to me.’" – Yara Golden   Outline of This Episode   - Two things people do wrong with their lists [5:39]   - Yara’s 4 types of people you see in marketing inboxes [10:00]   - How Yara learned to approach her audience [15:42]   - Making that leap to selling [20:57]   - How to establish a real relationship with your clients [30:27]   - Lara’s framework for sharing your stories [33:30]   - Making space for the right people on your list [37:34]   - Are you just “checking boxes” in a template? [45:13]   - The 6 questions everyone has [50:05]   Are you wasting ad money? Too often, people think an ad is meant to sell something. Yara shares how to make sure your ads are collecting information you need for your list.   Why is it so hard to “be yourself"? It’s easier said than done. But what does it really mean? Yara has concrete strategies and advice for “being yourself” in your client and audience interactions.   Make space for the right people Whatever you are selling won’t be right for everybody. In this episode, Yara helps you get over the idea that you need to be liked by everyone, and instead should aim to be liked by the right people for your list.   Resources & People Mentioned   - Connect with Yara Golden: https://yaragolden.com   - Subscriber Reviver: https://subscriberreviver.com/   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License   James and Dean are going live! Check out https://justthetipsshow.com/ every Tuesday at 1pm EDT to listen to a live show where you can call into James and Dean!   Connect With James and Dean   James P. Friel:   - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/   - Facebook Group: https://www.facebook.com/groups/hustledetox/   - Site: www.jamespfriel.com   - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/   - Interested in being a guest on the show?   Dean Holland:   - Blog: www.DeanHolland.com   - FB Page: https://www.facebook.com/DeanHollandHQ   Just The Tips Podcast:   - Facebook Page: https://www.facebook.com/justthetipsshow/  

Yara Golden on Being Yourself with Clients, Ep 151

Are you ready to learn the real power of your audience? You need to start making the most of your list as an investment. In today’s episode, James and Dean will help you develop a list of ideal clients, grow your list the smart way, and leverage the people already paying attention. Plus, you’ll hear how to revive a cold list and the four types of campaigns you cannot skip in your business. You’ll want to grab a pen and a piece of paper because it’s time to take some notes.    “If you have a list, you’re always going to have people to talk to. And that’s one of the insurance policies for having a great business.” – James Friel   Outline of This Episode   - The importance of reaching out to your list today [11:15]   - Ways to start or grow a list [16:45]   - How James got a 50-60% conversion [25:25]   - What’s most important to get people on your list [32:50]   - The 4 types of campaigns every business owner needs [36:20]   Starting a list How do you grow a list from nothing? Listen as James and Dean share what you need to do to make people want to hear from you. Learn how to establish credibility in your relationship with people.   Once you have a list See your list as an investment. Now that you have it, what is your ultimate end goal? Hear how to develop a consistent communication strategy, and how it can build your business.   Warming up an old list James explains why it’s absolutely vital to revive a cold list. He shares concrete advice for what to say and how to say it to get those leads warmed back up. Plus, you can check out his resource for stoking the fire.    Resources & People Mentioned - Subscriber Reviver: https://subscriberreviver.com/   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License   Connect With James and Dean   James P. Friel:   - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/   - Facebook Group: https://www.facebook.com/groups/hustledetox/   - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/   - Site: www.jamespfriel.com   - Interested in being a guest on the show?   Dean Holland:   - Blog: www.DeanHolland.com   - FB Page: https://www.facebook.com/DeanHollandHQ   - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/   Just The Tips Podcast:   - Facebook Page: https://www.facebook.com/justthetipsshow  

The Power of Your Audience, Ep 150

Most of us are going through turbulent times and working on major pivots in our businesses. If you’re in the same boat, this show is a must-listen. Dane Maxwell started with $123 in his pocket, and now he’s a multi-millionaire, author of the hit book Start from Zero, and serial entrepreneur teaching people how to start a business from scratch. How did he do it? He joins James and Dean in this episode to share his advice on building lucrative businesses over and over again -- even when times are tough. Find out his secrets to making equity every day, including what not to do when starting from zero.    “Clarity crushes neediness.” – Dane Maxwell   Outline of This Episode   - [03:05] Learn how Dane started from zero   - [11:44] What do people get wrong when starting out?    - [16:14] Step 1 of Dane’s “Learning Adventures”    - [21:15] How to build equity    - [23:41] What is Dane’s “Holy Grail” of business?    - [28:15] The 6 steps you need to start a lucrative business    What did Dane do right? Dane began by “flipping”, or buying and reselling, websites. Though he got taken advantage of, he was naïve enough to think that he could succeed. There’s a certain optimism that’s needed to successfully build a business. But first? Ask people what their problems are—and really listen.    Passive and Equity Income Dane made the decision not to do anything that exchanged time for money unless he was learning something. Too many people start by doing a lot, rather than ruthlessly focusing on what they want to do. That laser focus is clarity, and it will help you start from zero.   Crush Internal Arrogance Entrepreneurs are not experts; they hire experts. With clarity, know what you want to do and you’ll be surprised to find how much money you make! Dane shares the first 3 of the 7 “Learning Adventures” from his book, as well as the 6 steps any entrepreneur needs to start lucrative businesses over and over again…no matter how turbulent the times.   Resources and People Mentioned   - “The Road Less Stupid” by Keith J. Cunningham: https://keystothevault.com/the-road-less-stupid-advice-from-the-chairman-of-the-board/   - Start From Zero: https://www.startfromzero.com/   - Facebook: https://www.facebook.com/groups/startfromzerobuildyourbusiness/   - Dane’s music on Facebook: https://www.facebook.com/DaneMaxwell/   - Instagram: https://www.instagram.com/danemaxwellmusic/   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License   James and Dean are going live! Check out https://justthetipsshow.com/ every Tuesday at 1pm EDT to listen to a live show where you can call into James and Dean!   Connect With James and Dean   James P. Friel:   - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/   - Facebook Group: https://www.facebook.com/groups/hustledetox/   - Site: www.jamespfriel.com   - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/   - Interested in being a guest on the show?   Dean Holland:   - Blog: www.DeanHolland.com   - FB Page: https://www.facebook.com/DeanHollandHQ   Just The Tips Podcast:   - Facebook Page: https://www.facebook.com/justthetipsshow/    

Start From Zero with Dane Maxwell, Ep 149

Today's topic can earn you a lot of money, but hardly anyone talks about it. James and Dean welcome Mike Schmidt and AJ Rivera of Anchor Wave, who will share the secrets of a "shadow sales funnel." You can capture all the traffic that's generated in the wake of your active sales funnel to make even more money. What happens when people do a Google search for your name? Are there things from your past that come up which will hurt your business? The solution is to build a funnel hub so that you control all those searches. A funnel hub will catch anybody that's searching for you and direct them where you want them to go. A funnel hub works by helping you push potential clients past the trust tipping point. Potential clients will overcome skepticism so that you can convert opportunities into more sales.   "People want to buy from people they admire and have the success they want." – Mike Schmidt and AJ Rivera   Outline of This Episode   - [05:51] Learn what a shadow sales funnel is and how it can help you   - [10:04] Seal in the cracks between your online sites   - [12:49] How a funnel hub can push your clients past the trust tipping point   - [17:37] Steps you can take right now to build a funnel hub   - [20:24] What are the key elements of a funnel hub?   What a funnel hub is, and how it can make you more money A passive sales funnel is what happens when people hear about you and want to know more. A funnel hub takes those searches and pushes them back into your funnel. It's a way to connect all the things you're trying to do to all the people who want to know who you are. Building a funnel hub will catch anybody who's searching for you and direct them to your sales funnels.   How to get your customers past the trust tipping point The trust tipping point is where you convert skeptics into clients. You need to convince people of what you do and why so that they will overcome their skepticism and become clients. A funnel hub gives people the secondary validation they need to become clients. It's more elegant than a landing page because it's more purpose-driven. Take control of the results that pop up when people search for you and direct them to your sales funnels.    The difference between a landing page and a funnel hub A landing page is like a brochure, but you need a funnel hub to link all your online properties. Share your dream, your drive, your manifesto on your funnel hub so that potential clients will trust you. By doing this, you create transparency and trust. People will know who you are, including your hero's journey and lifestyle. By giving them this evidence, you help people overcome the trust tipping point. Creating a funnel hub gives people the validation they need, and makes you the money you're missing.   Resources & People Mentioned   - Funnelhub.com   - Anchorwave.com   - Agencycoach.com   Examples of funnel hubs   - Marketingsecrets.com   - Garretjwhite.com   - Bryandulaney.com   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License   James and Dean are going live! Check out https://justthetipsshow.com/ every Tuesday at 1pm EDT to listen to a live show where you can call into James and Dean!   Connect With James and Dean   James P. Friel:   - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/   - Facebook Group: https://www.facebook.com/groups/hustledetox/   - Site: www.jamespfriel.com   - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/   - Interested in being a guest on the show?   Dean Holland:   - Blog: www.DeanHolland.com   - FB Page: https://www.facebook.com/DeanHollandHQ   Just The Tips Podcast:   - Facebook Page: https://www.facebook.com/justthetipsshow/

Make More Money By Creating a Funnel Hub With Mike Schmidt and AJ Rivera, Ep 148

Where is the crest of the wave for entrepreneurs in all this waiting? Stephen Somers, co-founder of Marketplace Superheroes, chimes in for this interview with James and Dean to discuss how e-commerce and online service businesses are set for a quantum leap. Stephen co-founded an online education and services company that helps people learn to sell their own products globally via Amazon, completely from scratch. With over $12 million in products sold on Amazon, Stephen and his business partner Robert also grew an 8-figure coaching and training business aimed at helping people learn to start up a successful side hustle, even with minimal cash and experience.   “When this started, I heard Russell (Brunson) say, ‘Now’s the time you have to be there for your audience.’ So I doubled down on streaming, and let people ask me ANYTHING about business, money, side hustles … anything you want.” – Stephen Somers   Outline of This Episode   - [05:40] The coming wave of small, online service businesses and an e-commerce boom   - [16:05] Stephen’s competitive angle and mindset for creating a successful Amazon business   - [23:12] The gold mine waiting on the entrepreneur who knows how to leverage online traffic     - [25:45] Amazon’s incredible, credibility-boosting inventory decisions in the age of COVID-19   - [27:09] The gift that keeps giving – the quarantine’s positioning opportunity for entrepreneurs   Amazing and unusual places to plant seeds on Amazon Don’t get greedy, and don’t get fooled by the latest trends where millions of people are trying to get in to compete for precious dollars. Stephen counsels clients to start their e-commerce side hustles with extensive research for products that have potential and an existing record of searchability. The path to success doesn’t lie where you think it does – learn the secrets of “farming” a living from multiple income streams.   Online traffic’s potency to explode your side hustle growth How Stephen’s new side hustle of golf themed t-shirts led to a GOLDEN discovery – the price of online traffic is falling, and it remains the most powerful tool for automating orders and cashing in on the shuttered, blindsided terrestrial market. With fewer competitors than EVER, e-commerce side hustles and small, internet-based service companies for local communities are poised for a boom like no other.   The biggest mistake you can make during the COVID-19 quarantine James, Dean and Stephen rap about the unique ripeness of the time for capturing your audience’s ATTENTION, which was almost impossible to do pre-COVID. Following an inspiring line from Russell Brunson, Stephen got on Zoom and began inviting anyone, client or otherwise, to ask him questions about business, success and growth. If ever there was a time for businesses to be generous, flexible and patient, we are riding that wave!   Resources & People Mentioned   - Marketplace Superheroes https://marketplacesuperheroes.com/   - Side Hustle Heroes https://sidehustleheroes.com/   - Side Hustle Heroes on Facebook https://www.facebook.com/groups/sidehustleheroes/   - Stephen Somers on InstaGram https://instagram.com/stephenjsomers   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License   Connect With James and Dean   James P. Friel:   - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/   - Facebook Group: https://www.facebook.com/groups/hustledetox/   - Site: www.jamespfriel.com   - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/   - Interested in being a guest on the show?   Dean Holland:   - Blog: www.DeanHolland.com   - FB Page: https://www.facebook.com/DeanHollandHQ   Just The Tips Podcast:   - Facebook Page: https://www.facebook.com/justthetipsshow/  

The Next Revolution: Marketplace Superheroes, Ep 147

One of the best times to build an online business community is during a period of uncertainty. In this episode, James and Dean talk about the advantage of getting out in front of your tribe, with as much power-packed content as you can make, during the ongoing coronavirus quarantine. Groups are launched and abandoned on social media every day. They start up with hopes of something new and different, but the people leading them often get sidetracked seeking applause or engagement for posts that aren’t much help or use to the members. James launched the BulletProof Business group on Facebook, a platform where he’d previously not been active. It began to grow very quickly. In this discussion with Dean, you’ll zoom out to 30,000 feet to get a firm grip on the right attitude, intentions and some practical steps for creating YOUR highly engaged, profitable online community.   The energy and intention you need to bring should always be, “How can I create a community of people who need my services?” – James Friel   Outline of This Episode   - [07:55] Community, leadership and direction over isolation and confusion   - [18:30] Mindset, sales, marketing, team, operations, systems … your BulletProof survival kit   - [21:30] The top 3 counterintuitive strategies of an online group in the age of COVID-19   - [28:28] The power of celebrating wins together – why they ratchet up engagement   - [32:25] How engaging with your tribe totally sets you apart from the pack   The top 3 strategies you wouldn’t think to use to get massive group engagement James started BulletProof Business with high-level knowledge to deploy, at a brisk pace. But he found that quarantines increase attendance for Facebook Live videos, even if they’re spur-of-the-moment and unannounced. He also flipped the script on chasing engagement, focusing only on what he can give that adds the most value to people. By violating every rule of direct response marketing, James’ group is both monetized and full of energy – even though he had no intention of making money or becoming a social media celebrity.   The strength of the pack is in the “wins” From a mompreneur’s success getting her kids to bathe to an executive closing a $300k deal, winning is even more important during times of turmoil. When BulletProof Business does “Wins on Friday,” the comments section goes nuclear, and “your” economy becomes separate from “the” economy. Psychologically, this helps people keep their attention focused where it belongs – and OFF the daily news soap opera and rumor mill.   Why we need to talk You just can’t outspend someone who is generous with their time, or make up the ground with paid advertising. James intentionally engages business owners and entrepreneurs in his group, and easily sidesteps the question of what makes him different from other thought leaders and experts. During a term of isolation and restriction, engagement is easily our most powerful asset as entrepreneurs.   Resources & People Mentioned   - BulletProof Business with James P. Friel on Facebook: https://www.facebook.com/groups/1107362546297055/   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License   Connect With James and Dean   James P. Friel:   - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/   - Facebook Group: https://www.facebook.com/groups/hustledetox/   - Site: www.jamespfriel.com   - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/   - Interested in being a guest on the show?   Dean Holland:   - Blog: www.DeanHolland.com   - FB Page: https://www.facebook.com/DeanHollandHQ   Just The Tips Podcast:   - Facebook Page: https://www.facebook.com/justthetipsshow/  

The Explosive Power of Online Business Communities, Ep 146

Were you ever that person in high school that was just terrible at volleyball? Do you miss being a kid and playing four square at recess? Do you love going to the beach, but feel left out when you can't play beach volleyball? There is now a solution to that predicament: CROSSNET! It is a new game developed to solve all three problems. Today’s guest is the co-founder of CROSSNET, the world’s first four-way volleyball game. Chris Meade moved to Miami in 2017 to start the business with his brother and a childhood friend. Now, CROSSNET has swamped the market and is being distributed by retail giants like Walmart and Target. Chris joins James and Dean as they go over the progression of how an idea turned into a million-dollar company. They discuss tips for running a business, why it’s important to be patient and frugal, and so much more!   We don’t surrender cash unless it’s going to bring us back money. If I spend $10, I better be getting $11 back. That’s been our whole mindset since we’ve started the company. - Chris Meade   Outline of This Episode   - [03:49] CROSSNET, from idea to business   - [09:26] The negotiation between the company and retailers   - [15:27] The biggest challenge in owning the business   - [17:40] Future plans for CROSSNET and the company   - [20:29] What made Chris and his partners decide that the idea was worth it   The inception of CROSSNET  CROSSNET is a four-way volleyball game that merges traditional volleyball with the game four square. It divides the court into four quadrants, rather than in half. The rules combine traditional four square and volleyball elements in a competitive game. They started out advertising by going to the beach and playing the game every day until people caught on and got interested. Three years later, CROSSNET is now available at Walmart, Target, DICKS, Academy Sports, Amazon, and 20 other retailers.   The biggest challenge of owning a business For Chris and his partners, the biggest challenge they faced was during the early days of the business. In their first year, the company only made $80,000. They did not make any profit from the money and all of it went back to the company. Chris mentions that they had to be super patient for the first year and a half before seeing any return on their investment. It may have taken them a longer time than what people would normally refer to as an “overnight success”. It took them two years of steady work before they paid themselves. Chris and his friends knew that they had the skill sets to bring in cash while their company was still starting out. So even if they thought about getting a bank loan to scale faster, they depended on their diligence to keep them afloat.   How do you decide if an idea is worth the effort or not? Chris mentions that in deciding whether an idea is viable, it all comes down to numbers. He specifically talks about the conversion metrics paired with how much money it costs to get customers to the site when ads are run. It’s all about your growth strategy. If there is positive growth, then that is something you would want to continue working on even if there isn’t a sale made every day. On the other hand, if you are on a sale plateau for too long, then that becomes an issue. You can either pivot your marketing strategy or put a little more effort into it, but if there is no more effort to be put in, then that can be your cue to stop.   Resources & People Mentioned   - Chris on LinkedIn: https://www.linkedin.com/in/cjmeade   - CROSSNET'S Website: https://www.crossnetgame.com/   - CROSSNET on Instagram: https://www.instagram.com/crossnetgame/   - CROSSNET on Facebook: https://www.facebook.com/crossnetgame   - CROSSNET on Twitter: https://twitter.com/crossnetgame   - CROSSNET on YouTube: https://www.youtube.com/channel/UC3_8Rgawrlg_YTqqN2rrsQw    Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License   Connect With James and Dean   James P. Friel:   - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/   - Facebook Group: https://www.facebook.com/groups/hustledetox/   - Site: www.jamespfriel.com   - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/   - Interested in being a guest on the show?   Dean Holland:   - Blog: www.DeanHolland.com   - FB Page: https://www.facebook.com/DeanHollandHQ   - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/   Just The Tips Podcast:   - Facebook Page: https://www.facebook.com/justthetipsshow/

CROSSNET, the Game You Never Knew You Wanted, Ep 145

Most of us are almost a month into being on lockdown because of the pandemic. Like most situations, things have to get worse before they can get good again. Even Dean wasn’t an exception to the virus; he was deemed to have been positive and was quarantined for ten days before coming back to the show.  In today’s episode, James and Dean chat about how you can create opportunity out of a crisis. They share a four-step framework that you can take and apply in whatever business you are in right now. This process is applicable in any situation to help you figure out how to move forward. James also emphasizes that the way you can dramatically accelerate the growth of your business is when you see the opportunity in a crisis, you go through it, and figure out your way. Opportunity is everywhere, but you are going to have to go and catch it.   How do you evolve with this situation? You adapt to the change. – James P. Friel   Outline of This Episode   - [08:00] Opportunity is everywhere but you have to go and catch it   - [11:31] The importance of evaluating where you are during a crisis   - [13:34] Why you should stabilize your business   - [21:52] Optimizing is your opportunity to unleash creativity   - [29:40] The difference between optimization and disruption   Why you should stabilize to the best extent that you can In times of a crisis, as a business owner, you cannot expect that things will be figured out for you. You have to make sure that you are not bleeding cash. Hence, you need to stabilize things yourself. The best way to approach it is by making a fast decision after you are done running different scenarios. You have to check the resources that are required to support your current level of income. It may either mean that you have to pivot your offers or let go of some employees, vendors, or contractors.   How to unleash your creativity through optimizing opportunities Optimizing opportunities is when you add more value to your existing marketplace by giving out interesting offers or presenting more ways of helping people. If you feel stuck and don't know how to pivot, the best way to get out of a rut is to have conversations with other like-minded people. One of the things that is critical in optimizing is to understand that things can fall into one of three places - good, better or best. During a crisis, your ideal version of what should be out there should not prevent you from letting out something good that can meet people’s needs.   The difference between optimization and disruption Optimization is when you improve or pivot the things that you already have. On the other hand, disruption is when you go after a big player in the market who is having some challenges, and you come in on the low end to do something there. You serve a new market of people that are not able to get access to the things that the bigger businesses are unable to provide. The opportunity to capture a large amount of market share is available right now. Once you’ve gone through the first three steps, it would be smart to look at the marketplace and look for opportunities for disruption.    Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License   Connect With James and Dean   James P. Friel:   - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/   - Facebook Group: https://www.facebook.com/groups/hustledetox/   - Site: www.jamespfriel.com   - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/   - Interested in being a guest on the show?   Dean Holland:   - Blog: www.DeanHolland.com   - FB Page: https://www.facebook.com/DeanHollandHQ   - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/   Just The Tips Podcast:   - Facebook Page: https://www.facebook.com/justthetipsshow

How to Create Opportunity Out of a Crisis, Ep 144

Most businesses are currently constrained and are resorting to online interactions due to the pandemic. In today’s episode, James and Dean talk about how you can grow your business and have great relationships with your customers amid the crisis and challenging circumstances. Today’s guest is the founder of BombTech Golf, an e-commerce store with over $17 million sold online since 2012, Tyler “Sully” Sullivan. He believes that the best way to run a profitable e-commerce business is to have real conversations with customers and potential customers at scale. In addition to Bombtech, Sully also runs eCom Growers, which is a Gold Certified Klaviyo Agency. In this episode, they discuss how to appropriately use one’s email list to create lasting relationships with customers, drive revenue, and scale the business. They also give out tips on how you can make your email replies more natural and personal. Plus, James and Dean have a fantastic announcement by the end of this episode.   As long as people are engaging, you are doing something right. – Tyler Sullivan   Outline of This Episode   - [05:35] How to engage in conversations with your customers while building your business   - [08:46] Reasons why entrepreneurs have a disconnect with their consumers   - [13:50] Two ways of using your email to scale your business   - [25:03] The tool for managing your email replies   - [34:01] Why your email list and customer list are the biggest assets you can have   Two-step process for getting your clients engaged in your business When Sully was still setting his business up, he had a process for getting his clients involved in the business so that he could serve them better. His first method was to document everything he was doing. Documenting your development allows you to look back and see what you can improve on. The second step was to ask his clientele genuine questions he wanted the answers to. You can ask them what they want to see in your product or business. Why there is a disconnect between entrepreneurs and their customers There are two main reasons why entrepreneurs have a disconnect with their patrons. The first reason is that entrepreneurs do not ask genuine questions. If you are not inquiring about what they want to see from your products or business, your company will suffer. The second reason is that people tend to forget that email is a two-way means of communication. Entrepreneurs focus on using email to drive revenue alone. When you create a conversation with your customers, you make them feel that they are part of the process, creating a long-term relationship with them.   The importance of nurturing your client and email lists According to Sully, any e-commerce brand’s biggest assets are their email and customer lists. When the entrepreneur doesn’t nurture those lists, and they come out with a new product, it will not convert. People won’t have the same sense of loyalty to your brand. Plus, if social media went away or if Facebook Ads became too expensive to use, you can still exist and get traffic by using your email list. Never forget that through email, you can communicate with your consumers, and at the same time, drive revenue.   Resources & People Mentioned   - BombTech Golf’s Website: https://www.bombtechgolf.com/    - BombTech Golf on Facebook: https://www.facebook.com/BombTechGolf/   - EcomGrower’s Website: http://www.ecomgrowers.com/    - EcomGrower on Facebook: https://www.facebook.com/ecomgrowers/    Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License   Connect With James and Dean   James P. Friel:   - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/   - Facebook Group: https://www.facebook.com/groups/hustledetox/   - Site: www.jamespfriel.com   - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/   - Interested in being a guest on the show?   Dean Holland:   - Blog: www.DeanHolland.com   - FB Page: https://www.facebook.com/DeanHollandHQ   - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/   Just The Tips Podcast:   - Facebook Page: https://www.facebook.com/justthetipsshow/

Using Your Email List to Drive Revenue and More with Sully Sullivan, Ep 143

Are you thinking of starting your own business but don’t know where to start? Are you interested in the idea of working for yourself, but you’re unsure of the whole concept? Do you think it would be more beneficial if you team up with someone else? For those who are eager to learn how to start a business, today’s episode is tailored just for you. Today’s guest is an expert on business valuation, value improvement, deal structuring, and financial understanding, to name a few. Aryeh Sheinbein is the founder of Results Advisory, which is a results-driven digital marketing agency that helps businesses build their digital marketing strategy. He joins James and Dean as they discuss how the foundation of a business should be built, the importance of knowing the difference between a joint venture and a partnership, and why it is fundamental to set up your business with a systemized process. Tune in to learn more about how you can maximize your opportunities and grow as an entrepreneur.   In terms of structure, people just need to start realizing that there is a hard and fast rule that says, ‘It has to look like this’. Otherwise, it’ll never happen. - Aryeh Sheinbein   Outline of This Episode   - [03:51] Where entrepreneurs go wrong when they are putting deals together   - [09:53] The distinction between building a business and building a cash flow stream   - [13:35] The differences concerning a partnership and a joint venture   - [18:32] How typical licensing works   - [27:38] Revenue sharing and how to structure your business   Common mistakes that entrepreneurs make when starting a business When entrepreneurs are just starting out, they are less concerned with the nitty-gritty details of the business. The trouble comes from a place where the details, like legalities, are left out of the picture. Setting up the legal side of your business is important so that, when things go wrong, you don’t end up broke and back at square one. Another mistake is when people don’t do enough evaluation on the people they work with. Not doing your due diligence on getting to know your potential partners, workmates, or employees is a setback waiting to happen. Entrepreneurs need to see if the people they are going to work with fit the right position and not hastily team up for a business deal just because they have the same ideas about a prospective business.   The difference between building a business and building a cash flow stream The main point that differentiates the two is centered on whether you are planning to exit the business on any level. When you are setting the business up to where you can sell it, that end will deem that you are building a business. On the other hand, if it’s going to be a constant hustle wherein the business cannot run without your presence, then that will lead you to a cash flow stream. In the early stages of a business, it will always need more involvement for it to progress. But if your venture is not set up with a process where, in the long run, it can run on its own, you are building a cash flow stream.   Are you starting a partnership or a joint venture? These terms mean different things depending on the business level. In the entrepreneurial world, a joint venture is considered as a glorified affiliate relationship where one party has a product to sell, and the other has something of value to the audience. One brings the content, while the other brings the audience. In contrast, a partnership is where two people do complementary things that will build the business. It becomes a collaboration of activities, efforts, disciplines, and the like.   Resources & People Mentioned   - Aryeh Sheinbein’s Website: https://resultsdrivenadvisory.com/   - Aryeh on Instagram: https://www.instagram.com/aryehthebusinessman   - Aryeh on Facebook: https://www.facebook.com/aryehsheinbein.public/   - Aryeh on Twitter: https://twitter.com/aryehsheinbein   - Aryeh on LinkedIn: https://www.linkedin.com/in/aryehsheinbein   - Check out his Podcast: https://insidethelionsdenpodcast.com/   - FREE Book - The Iceberg Effect: https://www.icebergeffect.com/free   - For Deal Structuring or Consulting with Aryeh: http://www.applytotheden.com/   Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License   Connect With James and Dean   James P. Friel:   - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/   - Facebook Group: https://www.facebook.com/groups/hustledetox/   - Site: www.jamespfriel.com   - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/   - Interested in being a guest on the show?   Dean Holland:   - Blog: www.DeanHolland.com   - FB Page: https://www.facebook.com/DeanHollandHQ   - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/   Just The Tips Podcast:   - Facebook Page: https://www.facebook.com/justthetipsshow/  

How to Maximize Business Opportunities with Aryeh Sheinbein, Ep 142

Just The Tips is a business talk show for entrepreneurs and business owners who are tired of listening to the same old stodgy content. Interviewing (and sometimes roasting) top entrepreneurs from around the world, each episode is fun, witty and informative. It's a must listen for anyone wanting to transform their marketing, sales and business while having a laugh instead of falling asleep. We, not so humbly, believe it's the best business and marketing podcast in the world.

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Just The Tips, with James P. Friel and Dean Holland

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