Scoring the Super Bowl Ads
Wharton marketing professor Patti Williams offers her take on this year’s Super Bowl ads.
Knowledge@Wharton
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Knowledge@Wharton is the online business analysis journal of the Wharton School of the University of Pennsylvania. The site, which is free, captures relevant knowledge generated at Wharton and beyond by offering articles and videos based on research, conferences, speakers, books and interviews with faculty and other experts on global business topics.
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