In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Auseh Britt, the Vice President of Growth Marketing at Terminus, and Kasey Johnson, the General Counsel at Terminus. Auseh leads demand generation, marketing operations, field marketing, and account-based marketing across new business and customer expansion. Kasey is a member of the Terminus Executive Leadership Team and the business's chief lawyer. She is responsible for overseeing and managing all legal services, including providing strategic legal counsel to management, managing legal risk, and overseeing company contracts and business deals. Auseh and Kacey join us today to discuss what account-based marketing is, and how it relates to the legal industry.

Legal Marketing 2.0 Podcast

Episode 144: ABM for Law Firms- An Effective Approach to Creating More Opportunities

In this Episode of the Legal Marketing 2.0 Podcast, Guy sits down with Kevin O’Keefe. Kevin O’Keefe is founder & CEO of LexBlog, the leading provider of digital publishing solutions to the world’s largest law firms—and home to the world’s largest legal blogging community. Kevin, a former trial lawyer himself, is one of the key figures who made law blogging what it is today. Kevin joins us today to discuss blogging for lawyers and gives insight into how lawyers can use blogging as a tool for business development.

Episode 143: Blogging for Lawyers - How to Build Business and Expand Your Reach

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Lisa Lang, Lisa currently serves as the General Counsel for Kentucky State University, a role she has had for four years. Lisa first began her career as a lawyer working as an associate attorney specializing in insurance defense for a law firm in Louisville, Kentucky. She left that firm in 2008 to work for the Commonwealth of Kentucky. She first worked in the Office of the Attorney General as an Assistant Attorney General and then for the Kentucky Department of Education in a variety of in-house counsel roles until taking her current position at Kentucky State University. Lisa Joins us to discuss tactics in-house lawyers can use to brand themselves, what challenges they face, and how to overcome them.

Podcast Ep. 142: Personal Branding for In-House Lawyers: Take Yourself off of Mute and Pump up the Volume!

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Lauren Piccolo-Ingram, Lauren is the Managing Director of Client Development at Goodwin where she is responsible for the planning and execution of business development, marketing, and communications initiatives for the firm’s Litigation Department. Ms. Piccolo-Ingram has particular expertise in developing performance metrics and data-based decision making. Lauren joins us to discuss tactics for lawyers and law firm marketing professionals to use to increase their return on investment in marketing efforts through effectively leveraging digital marketing and social media.

Podcast Ep. 141: Translating Digital and Social Media Marketing to Real Returns: Approaches for Law Firms

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Megan Sullivan-Jenks. Megan is the director of marketing & communications at Choozle. She is a self-proclaimed tinkerer and a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results driven. The focus of Megans and Guy’s discussion is on the opportunities Choozle and connected TV offer to marketing professionals at law firms, what makes connected TV different from traditional ads, and how law firms can see success when utilizing connected TV. 

Podcast Ep. 140: How Law Firms Can Use Connected TV in their Digital Advertising Campaigns

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Ryan Klekas, Ryan Klekas is the Director of Partnerships at Bombora. Ryan works with Bombora’s strategic partners to ensure both they and their clients clearly understand how to use and achieve success with Bombora’s industry leading targeting intent data. The focus of Ryan’s and Guy’s discussion is on the power of Bombora's intent data, why intent data is becoming more relevant, and how law firms can strategically leverage intent data for their marketing efforts.

Podcast Ep. 139: Intent Data: How it Benefits Law Firm Marketing

Guy is joined by Howard Kravitz, Howard is the Chief Marketing Officer for global AmLaw 50 Law Firm Winston and Strawn. He oversees all Business Development, Marketing, Branding, and Communications efforts for the firm and he reports directly to the Chairman and sits on the Executive Committee of the firm. The focus of Howards and Guy’s discussion is on the challenges currently facing the legal industry, where the legal industry is falling behind, and how law firms can approach these issues in a modern way.

Podcast Ep. 138: The Legal Industry is Behind: How Can Law Firms Take a Modern Approach to Marketing?

Guy is joined by Justin Stivers, the founder and owner of The Probate Law Firm; a law firm dedicated to probate and estate planning based out of Miami, Florida. Justin is all about making the legal process simple and easy for the consumer and is constantly looking for efficient and innovative ways to improve the way legal services are sold and delivered. The focus of Justin and Guy’s discussion is on what methods Justin has implemented to enable growth for a new law firm, which social media channels offer the most benefit for small to mid-sized firms on a budget, and how he currently manages his time as an owner of a successful law firm. 

Podcast Ep. 137: Legal Marketing Lessons to Live by With Attorney Justin Stivers

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Ali Katz, the Founder and CEO of the New Law Business Mode. Ali founded the New Law Business Model to teach her techniques to other lawyers who want to serve families and business owners as a trusted advisor, while loving their lives and law practices. The focus of Ali and Guy’s discussion is on the challenges and issues lawyers face with the “modern law firm model”, and how they can address these challenges in order to execute successful online marketing strategies. Ali and Guy also discuss the importance of defining your niche as a lawyer and ways to do so. You can connect with Ali on LinkedIn or follow her on Twitter.

Podcast Ep. 136: Don’t Spend Another Dollar on Law Firm Marketing Until You Have These Three Foundations in Place

Guy is joined by Lauren Osborne, a marketing and business development professional who has worked in both the legal and accounting industries for over 13 years. She has been successful in leveraging search engine optimization (SEO) techniques for business generation. This week’s podcast focuses on the basics of search engine optimization for lawyers, the benefits of using the WordPress platform, and how law firms can transform their new website into a lead generating machine.

Podcast Ep. 135: How to Make Your Law Firm’s Website a Lead Generating Machine

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Kevin Brodehl, a trial and appellate attorney at Patton Sullivan Brodehl LLP in northern California. His practice focuses on high-stakes real estate and business disputes throughout the Bay Area and California, which he often writes about on his blogs, “The LLC Jungle” and “Money and Dirt.” The focus of Kevin and Guy’s discussion is on the importance of blogging as a marketing tactic for attorneys. Specifically, they discuss finding blog topic inspiration, and the importance of finding your niche.

Podcast Ep 134: The Benefits of Blogging for Attorneys and Finding Your Niche

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Ali Awad, also known as @ceolawyer on social media, Ali is a successful lawyer/entrepreneur with his own law firm (Ali Awad Law, P.C.) and media company. Ali teaches lawyers, doctors, and other professionals how to brand themselves digitally and generate clients through social media. Tune into this episode to hear Guy and Ali discuss how law firms can generate qualified leads through social media, what kind of segmentation strategies to use, and how lawyers and law firms can get off the ground establishing their social media presence. Read show notes.

Podcast Ep. 133: The Right Way for Lawyers to Use Social Media

Guy is joined by Charles Cousins, the Business Development Director at Passle. At Passle, Charles works with the Marketing and Business development teams at law firms to help them implement successful thought leadership programs. Tune into this episode to learn why getting your law firm's attorneys to contribute to your content creation is vital, how writing benefits your attorneys, common hiccups in the content creation process, and how Passle can be used to mitigate content creation problems at law firms. Click here to access show notes.

Podcast Ep. 132: Transforming Thought Leadership in Professional Services Firms

In this episode Guy is joined by Dominic Ayres, a senior client development manager at Eversheds Sutherland. Dominic is responsible for the development and growth of international client relationships and sector strategy for the Industrials sector group across Europe, the Middle East, and Africa joins us to discuss how a sector-based strategy leads his lawyers to greater client success. Tune in to learn how firms can identify the best sectors to focus on to stimulate new growth and the marketing tactics that work to support sector-based strategies. Click here to read the episode show notes.

Podcast Ep. 131: Positioning Law Firms for Growth: How a Sector-Based Strategy Leads to Greater Client Success

In this episode of the Legal Marketing 2.0 Podcast, Gina Rubel, the CEO of Furia Rubel Communications, a nationally-known law firm, public relations, and crisis communications agency, shares her insight on the importance of public relations and how it can support a law firm’s overall business plan. Furthermore, Gina and Guy discuss the marriage between public relations and social media marketing, and provide tips on how to make social media content more meaningful from a PR perspective. Tune in to learn how public relations can assist a law firm's content marketing strategy, business development, and overall strategic business plans. You can read the podcast show notes here.

Podcast Ep. 130: Public Relations and Marketing for Law Firms; Crisis Planning and Management

Good2bSocial - joined by industry leaders - offers a fresh perspective on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and law firm marketing professionals.