As 2019 winds down, and as we get ready to welcome a new decade, biohacking, “DIY biology”, transhumanism, genetic engineering, and biotechnology are ...
Benchmarketing Series: Why Benchmarketing Requires a Strategic Dashboard & Dynamic Reporting
A strategic dashboard should help you navigate complexities involved in reporting, analytics, and understanding customer data. It should provide you w...
Benchmarketing Series: Trailer
We’re often fighting an uphill battle when it comes to proving our worth as a marketing organization. But marketing doesn’t have to be like this. With...
Time to Value Series: Has Martech Adoption Gotten Out of Hand?
Technology. AI. Software. Vendors. Providers. Research. Adoption. Implementation. Customer Experiences. Expectations. Investment. Resources. BLEH! Fro...
Time to Value Series: How Does Data Drive Shorter TTV for E-Commerce and Retail?
Whether you’re investing in a new marketing solution, looking at potentially migrating to a new platform/vendor, or adding new point tools to your exi...
Time to Value Series: Why TTV Matters So Much
On average, it takes 90 days or more to activate marketing strategies using new technology. A financial quarter contains, on average, 66 days. So, mar...
Time to Value Series: Trailer
Welcome to the next series of Marketer + Machine where we will explore an often neglected topic: time-to-value. That is, how long you have to wait to ...
AI Series: Using AI to Escape the Marketing Matrix
With AI, marketers are able to predict dozens of metrics like CLV, likelihood to purchase, and overall revenue. It gives us the ability to unlock new ...
AI Series: Using AI to Go from Reactive to Proactive Marketing - Use Cases & The Future
In Part I of this AI series, Raj Balasundaram, SVP of Artificial Intelligence at Emarsys, introduced the concept of AI. In this episode, he goes a lev...
AI Series: The State of AI Marketing for B2C E-commerce
Raj Balasundaram, SVP of Artificial Intelligence at Emarsys, is leading industry rhetoric about the vast benefits of AI for e-commerce and retail. In ...