A Start-Up Story. Interview with Sam Palmer of Blenderelle
In today's show I invite Sam Palmer of Blenderelle, to tell her start-up story. In a warts and all interview, Sam talks about the highs and lows of so...
Marketing in 5 Acts
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About
This show discusses the 5 key components of building a connected flow for your business and marketing function. Each show will investigate a different aspect of business models and propositions, consumer data and understanding, the balance between love and fear in your business actions and the courage you demonstrate by executing your campaigns and programs in the best way possible. You will hear experts and practitioners discuss the 5 elements and the impacts they have had on their business, their communications and ultimately their status today.
Valuation Madness, Streaming Wars and Delivery Disruption
In Episode 10, I go it alone with some thoughts on crazy business valuations, the streaming wars set to play out later this year, and the push towards...
Behavioral Science in Marketing: The Choice Factory interview_009
In this week's episode my guest is Richard Shotton, author of The Choice Factory. In his book Richard examines 25 consumer biases, the science behind ...
008 The Future of Technology, Data and Marketing Episode Pentalogy 8:7:19 4 56 PM
In this episode, Rich Robinson CTO of Standard Industries, is my guest to discuss the blurring lines between marketing, technology and data. He also d...
AI in Business: Data Science, Machine Learning and Tech in Marketing
In this episode I interview Dan Faggella, CEO of Emerj AI Research, to discuss the trends and adoption of AI capabilities in business, the progress to...
Interview with Nicole Meline: Business and Love and Fear_006
Today my guest is Nicole Meline. A transformational community builder, an athlete, and a builder of experiences that transform individuals and collect...
DTC Brands - Unicorns, Natives and Experience - 005
In this episode I look at the rise of the DTC business model and the impact it's had in the market place. It has significant implications for investme...
GibsonGuitars - StickingYourNeckOut - 004
In this episode I look at a recent incident with Gibson Brands that owns Gibson Guitars. A friend and former colleague, gets caught up in the incident...
A Close Shave - look at the changes in male shaving and the lessons we can learn
Episode 3 looks at the 100year old men's shaving market and the changes in the landscape brought about in the last 3 years due to start up brands like...
Coach Lance Watson Interview - 002
Welcome to the second episode of Marketing in 5 Acts. Today I interview Coach Lance Watson of LifeSport Coaching. Coach Lance is an Olympic Gold Medal...