On today's episode of the Marketing Lyfe Podcast, we are going to talk about leads versus potential leads. I found that a lot of businesses get excited for the potential leads but do not put their whole effort into their leads they have solified. Here are some topics we are going discuss on how to generate more leads and potential leads:What types of leads are best?1. Direct Phone Call Lead2. Message Lead3. Form Fill LeadWhat is a form fill lead?1. Leads should be happening on social mediaComments Don't get too caught up in Followers and Subscribers

Marketing Lyfe

Ep. 136 Leads v.s. Potentials

 On today's episode of the Marketing Lyfe Podcast, we are going to talk about how often you should change out your Facebook Ads. Your clients may want to switch out their ads so they are not getting flagged for the same ads. Here are a few topics of discussion we are going to be talking about on today's podcast:PerformanceCTRResults TargetDeliveryResultsCreativeDeliveryResults

Ep. 135 How Often Should I Change Out My Facebook Ads

On today's episode of the Marketing Lyfe Podcast, what I actually do for work! I get a ton of questions from family and friends that are curious what I do as an online marketer. This podcast is all a day in life of an online marketer and what I do each day. These are some of the main topics we are going to discuss today:What do I do everyday?1. Build Website or Converting Leads 2. Create Paid Ads That Drive Traffic 3. Business Owner Needs to Follow UpResults I Have CreatedWhat is Online Marketing?Spreading your Message with AdsWhat is the main goal of Online Marketing?What do you need to do online marketing?1. You need a website and social media presence2. Create the content3. Ad creation4. I spend your money5. Rinse and repeatExample for Facebook Leads and SalesMy Case Studies

Ep. 134 A Day and Life of an Online Marketer

On today's episode of the Marketing Lyfe Podcast, we are going to discuss messenger based ads versus conversion based ads. These ads have their pros and cons and I am going to tell you a few of the necessities these ads can produce for your leads and sales. Some of the topics we are going to talk about are:Messenger Based AdsCost Per Message is CheaperMore LeadsThey Are Following Up With YouNot a Ton of WorkConversion Based AdsMore ExpensiveYou Have to Follow Up With ThemNeed Landing PageExample of Campaign Based AdsExample of Messenger Based Ads

Ep. 133 Messenger Ads v.s. Conversion Based Ads

On today's episode of the Marketing Lyfe Podcast, we are going talk about how to keep your Facebook account in good standing. I ran into some issues lately on running ads on Facebook and this created more major problems for my Facebook account. Some of the topics that we are going to discuss are:Keeping your Facebook Account in Good StandingDelete Old Campaigns We Aren't UsingDelete Ad if it gets DeniedScreen Shot Your Data

Ep. 132 Keeping Your Facebook Account in Good Standing

On today's episode of the Marketing Lyfe Podcast, we are going to compare call only ads versus landing page ads. I have a few examples and options for landing pages or call only campaigns. Some of the topics we are going to talk about are:Call Only Campaign AdsCall Only Campaigns on GoogleLanding Page AdsHigher Average Cost Per ClickClick Through Rate is HigherKeyword Rating is LowA Lot More Traffic How Many Phone Calls are we going to get from this campaign?How many leads are we going to close for this campaign?Using Landing Page to Retarget Audience

Ep. 131 Call Only Ads v.s. Landing Page Ads

On today's episode of the Marketing Lyfe Podcast, we are going to talk about the Pros and Cons to the Budget Optimization Tool. With this tool, I was able to generate leads and sales in a certain way, even though I found a few pros and cons to the tool. Some of the topics we are going to discuss are:Pros and Cons to the Budget Optimization ToolPro: Delivers Your Audience AltogetherCon: Only Delivers One AudienceWhen Do I Use the Budget Optimization Tool?Example of When Do I Use the Budget Optimization ToolMy Example: Lead Gen

Ep. 130 Pros and Cons to the Budget Optimization Tool

On today's episode of the Marketing Lyfe Podcast, I learned a new way to create quick Facebook ads with Adobe Spark! Honestly, this tool changed my perspective on ad creation. It was quick, easy, and anyone can do it! Some of the topics we are going to discuss today are:How to Create Quick Facebook Ads with Adobe SparkMy Old Process of How to Create AdsWhat is Adobe Spark?Adobe Spark TemplatesStock Photos Built InAdobe Spark Saves Time on Ad Creation

Ep. 129 How to Create Quick Facebook Ads with Adobe Spark

On today's episode of the Marketing Lyfe Podcast, we are going to talk about the difference between conversion ads and dynamic ads. By testing these ads, you are going to find what works best for your business and leads! Some of the topics we are going to discuss today are:Dynamic Creative v.s. Conversion AdsToggle Switch with Conversion and Lead AdsDynamic Creative Keeps Ad Account CleanDynamic Creative is One Giant AdFacebook Relevance ScoresTakes Longer for Facebook Relevance Scores to ShowSplit Test Buttons and Call to ActionsLow Disapproval RateWhich One Works Best?

Ep. 128 Dynamic Ads v.s. Conversion Ads

On today's episode of the Marketing Lyfe Podcast, we are talking about the pros and cons with lead ads and conversion ads. There are a few settle differences, and we want to help you identify these differences to help you pick the right type of ad for your conversions and sales. Some of the topics of discussion are:Whats the Difference?Lead AdsProsEasy to put upNo need for a website landing pageLower costsConsLower Quality AdsConversion AdsProsYou Need a WebsiteConsSet up is Longer

Ep. 127 Lead Ads v.s. Conversion Ads

As your business is gaining new clients, you will want to set expectations with your clients. On today's podcast, we are talking about two simple steps to help better client expectations. Setting expectations with your clients will help stop confusion and create better relationships with your clients. Some topics of today's podcast are:Client Expectations1. Create Content2. Follow Up With Their Leads

Ep. 126 Client Expectations

On today's episode of the Marketing Lyfe Podcast, we are going to discuss the difference between a $1,500 client compared to a $15,000 client. For me personally, I have worked with more companies on the lower end of the spectrum but, there are benefits for both ranges. Here are some of the topics that we are going to discuss:The $1,500 ClientSmaller BudgetSmall Business, Mom/Pop ShopRelationships Easier to MaintainSpecific ServicesLess CommunicationLess StressThe $15,000 ClientMassive BudgetsA Lot of CommunicationHigher ExpectationsIts All About ResultsWhich One Do You Want or Prefer?

Ep. 125 The Difference Between $1,500 Client v.s. $15,000 Client

On today's episode of the Marketing Lyfe Podcast, we are going discuss the follow up with a google account listing suspension and how the process is going. Check out my tips and and tricks on how to unsuspend your account, and the follow up to my process. Here are some of the topics we are going to talk about:Google Listing SuspensionWhy are google listings being suspended?SEO StrategyAppeal to be ReinstatedThe Process about the AppealQuestions about the AppealWhat Google Needs Back From YouStorefront PicturesBusiness License

Ep. 124 Google Account Suspension Follow Up

On today's episode of the Marketing Lyfe Podcast, we are going to talk all about how Google is cracking down on their ad policy! These significant changes are important to understand for your ads and how this impacts your business. Some of the topics we are going to discuss are:Google Changes to Ad PolicyWhat are the Policy Changes?Visual Ads: Before and AftersNegative Life EventsGoogle Doesn't Want Bad User ExperienceUser Experience with Manipulative Ads

Ep. 123 Google Changes to Ad Policy

On today's episode of the Marketing Lyfe Podcast, I am going to discuss the main pros and cons on buying leads and generating your own leads. There is differences with buying leads or generating your own leads. Check out today's episode to help with your leads and sales for your business. Here are some of the topics we are going discuss:Buying Your Own LeadsPros of Buying LeadsNo Work, Just Follow UpLower RiskShorter ProcessCons of Buying LeadsLeads can be Sold Multiple TimesYou Don't Know Where the Leads Come FromYou Can't Control the QualityGenerating Your Own LeadsProsYou Know the NumbersYou can Control the QualityConsGenerating own Leads Takes TimeGenerating own Leads Takes Money

Ep. 122 Buying Leads Vs. Generating Your Own Leads

My name is Taylor Timothy. I'm an online marketer, paid ad expert, and a lead generator. My purpose with the Marketing Lyfe podcast is to help small businesses, and entrepreneurs get more leads and sales for their business so that they can grow. I love seeing businesses grow and I love seeing businesses get results.The key to success is using paid ad platforms such as facebook, Instagram, youtube, and google.Running Paid traffic is essential for your success. You must be running facebook ads, Instagram ads, google paid ads, Youtube ads if you are wanting to take your business to the next level!What I do is exactly that I teach what I'm doing to produce these results and how you can do the same!

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Marketing Lyfe

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