On today's episode of the Marketing Lyfe Podcast, we are going to talk about niches and how you can create your niche to scale your business. Most importantly, what is a niche? What are the pros and cons to niching? Here are a few of the topics we are going to be talking about today:"Niching" to Scale Your BusinessPros and Cons to NichingPro: Use Ad CopyCon: Going to get boringPro: Understand the Industry In's and Out'sCon: Repetative and BoringPro: You Can REALLY Scale Your BusinessPro and Con: Specializing in Big CompaniesPro: Diversifying Yourself in Different IndustriesCon: More Industries, Less Scaling Your BusinessPro: You will make more moneyCon: Not Learning As Much

Marketing Lyfe

Ep. 121 What Should My Niche Be To Scale My Business?

On today's podcast, we are going to talk about how to properly scale using the campaign budget optimization tool. Recently, I had some mistakes with this tool, but I want to share my experiences to help you so you don't make the same mistakes I did. I want to teach you how to properly use this tool to help your business grow! Some of the topics we are going to talk about are:Campaign Budget Optimization ToolWhat I did Wrong with ScalingAdd More Ad Sets to Your CampaignIncrease Your BudgetAdded Audiences in Campaign Budget OptimizationWhat I Should Have Done Using the Campaign Optimization ToolAdd Limited Number of AudiencesUse Bid Strategy on Ad Set LevelAm I a fan of the Campaign Optimization Tool?

Ep. 120 How to Properly Scale Using the Campaign Budget Optimization Tool

On today's episode of the Marketing Lyfe Podcast, we are going discuss my simple SEO strategy for podcasts. This strategy has helped my business grow, and it can help yours grow too, if you follow these simple steps of SEO. Some topics that we are going to discuss are:Introduction to the Simple SEO Strategy1. Edit Podcasts2. Post Podcast to Website3. Transcribe your Podcasts 4. Add Headings to Transcriptions5. Post YouTube Videos Inside of BlogData with Search Engine OptimizationMy Data for the Last 16 MonthsSEO Strategy with my Client Summary of SEO Strategy

Ep. 119 Simple SEO Strategy for Podcasts

Today on the Marketing Lyfe Podcast, we are going to talk about the difference between the custom conversion tool and the standard event tool. Both of these tools have their pros and cons with marketing. I am going to explain the basics of these event tools to help leads and sales for your business using these event tools. Here are some of the topics we are going to discuss today:Custom ConversionsTypes of Tools for EventsCustom Conversion v.s. Event ToolWhat is Custom Conversion?What is Standard Event?New Event Tool for FacebookSummaryMy Opinion: Custom Conversions

Ep. 118 Custom Conversion v.s. Standard Event Tools

On today's podcast, we are going to discuss Facebook's new feature, the event tracking tool. I was having trouble with tracking and this tool helped me with my business to grow my leads and sales. Here are a few topics we are going to discuss:Facebook Event Tracking ToolTest EventsStandard TrackingLaunch the Event Set Up ToolTrack Button FeatureMaking Your Tracking Better for Facebook

Ep. 117 Facebook Event Tracking Tool

On this episode of the Marketing Lyfe Podcast, we have an interview with Casey specifically talking about his 3x3 Method on How to Convert Leads into Sales! He is a fan of my podcast that recently reached out to share some of his experience with leads and sales and how this 3x3 method works. Here are some of the topics we are going to discuss:Introduction to Casey1. Follow Up Within the First Five MinutesWhat Does The Five Minutes Look Like?Response: Get the Lead Right Away or Call Them2. Following Up Frequently3. Keeping a Good List of your LeadsExample of Lead Follow Up: Home ServicesBenefits of Keeping an Updated ListCommunicate 1 on 1 With CustomersCalling CampaignsEmail CampaignsText ChannelsSummary of the 3x3Softwares for Call, Text, and Email Campaigns

Ep. 116 3x3 Method on How to Convert Leads into Sales

On today's podcast, we are going to learn how to follow up with your leads! This is extremely important to understand what steps you should to follow up with your leads. If you are having trouble keeping your leads in business, listen to my podcast to find out how you can follow up with them in the right way. Here are some of the topics we are going to cover:How to Follow up with Leads1. Call your lead within 30 seconds2. Text your lead3. Call your lead in 30 minutesMy Example: Looking into New BusinessesEmail Sequence1. Give them what they asked for2. Sell to Them3. Fire Hose of Selling EmailsInfinity Sequence1. Educate Them2. Sell Them Again

Ep. 115 How To Follow Up With Leads

On today's podcast we are going to talk about what the difference is between Online Marketing and Sales. Spoiler Alert: both go hand in hand! Check out my podcast on how parallel they are with marketing for your business. Here are some of the topics we are going to be covering:My Story About Learning Online Marketing"Do you wanna make a lot of money?... You need to learn how to sell."What I LearnedBook Recommendation: "Sale or Be Sold"Marketing v.s. SalesLearn Sales For Your Agency

Ep. 114 Online Marketing vs. Sales

On today's podcast we are going to talk about the difference between Click Funnels and WordPress. There are many differences between the two topics and we are going to dive in on when and where I use Click Funnels vs WordPress. Here are some of the topics we are going to cover today:Click Funnels:Pros:User FriendlyEasy Set UpIntegrate AnythingEasy Sale ProcessGreat ToolsCons:Tracking Doesn't Work ProperlyStill in DevelopmentAwful Customer SupportThe Online School set upWordPress:Pros:Its a WebsiteWordPress Always WorksProven SuccessCons:Do not use for eCommerce StoresDo not custom code

Ep. 113 Click Funnels vs WordPress

On today's podcast, we are going to talk about what affects Impression Share Google Paid Ads. Don't know what impression share is? Listen to today's podcast on how you can increase your click through rates with Impression Share. The topics we are going to talk about today are:What is Impression Share?What Affects Impression Share?How Much You SpendTargetingKeywordsLocationsDoes Click Through Rate Affect Impression Share?

Ep. 112 What Affects Impression Share Google Paid Ads

Today's episode is super short and sweet but, it gave me quite the scare when I had this error on my Facebook page, Check out this podcast on how to fix the error and what you can do to continue your success through Facebook ads.

Ep. 111 Facebook Ad Account Error

On today's podcast, I recently had my Google Paid Account unsuspended! I learned some information that was very important for my leads and sales to get back on track after my unsuspension. Some of the topics we are going to be talking about today are:The Process of UnsuspensionWhy did it take so long?Pressing Pause on All Campaigns

Ep. 110 How Long Does It Take To Get Your Google Paid Ad Account Unsuspended?

For today's podcast, it is extremely important to download my FREE online checklist! My free checklist is listed below in the bottom of the description. I am going to talk about how to run addiction treatment ads online! I have seen a lot of success within the businesses that I have worked with, and this one has been one of the most successful! Here are a few of the topics we are going to cover today:Go Through My ChecklistGet Legit ScriptsWhen Do You Need Legit Scripts?Why Would Legit Scripts Apply to an Addiction Treatment Facility?What is the Price for Legit Scripts?Create a Strategy1. Create an Offer2. Set Up Remarketing Ads3. Set Up Google Paid Ads for Call Only Campaigns4. Set Up Google Paid Ads for Search5. Email Campaigns Follow UpExample of Treatment CentersDownload my free online marketing checklist here:  https://www.taylortimothy.com/free-online-marketing-checklist/ 

Ep. 109 How To Run Addiction Treatment Ads Online

On today's episode of the Marketing Lyfe Podcast, we are going to be discussing what is happening with online advertising during Covid-19. There are some failures but some successful happenings in business right now. We are going to dive more into online advertising during the Covid-19 pandemic. Here are some topics of discussion we are going to be talking about:Facebook Ads and Google Paid Ads are Still Generating LeadsSuccess and Failing in IndustriesIncrease in ConversionCost Per ConversionRun Your Ads Right NowWhy?

Ep. 108 What Is Happening With Online Advertising During Covid-19?

There is A LOT going on in our world right now! One particular event is creating chaos throughout our stock markets and businesses. Today, on the Marketing Lyfe Podcast, I am going to talk about how the pandemic Covid-19 will affect small business owners and freelancers. Here are a few of the topics we are going to cover: Create More JobsLess overheadRealize that they'll get more bang for there buckCreate more businessesCreate more freelancers 

Ep. 107 How Covid-19 Will Affect Small Business Owners/Freelancers

My name is Taylor Timothy. I'm an online marketer, paid ad expert, and a lead generator. My purpose with the Marketing Lyfe podcast is to help small businesses, and entrepreneurs get more leads and sales for their business so that they can grow. I love seeing businesses grow and I love seeing businesses get results.The key to success is using paid ad platforms such as facebook, Instagram, youtube, and google.Running Paid traffic is essential for your success. You must be running facebook ads, Instagram ads, google paid ads, Youtube ads if you are wanting to take your business to the next level!What I do is exactly that I teach what I'm doing to produce these results and how you can do the same!

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Marketing Lyfe

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