Fractional Chief Operations Officer Strategy for Business Growth
Fractional Chief Operations Officer Gene Naftulyev joined me for an hour-long discussion about the role of the second-in-command in any business, the ...
Marketing Sucks
Share:
Listens: 9
About
When marketing doesn't work, it suuuucks. If you're a business owner, an executive, marketing director, running a non-profit, intern or just someone who wants to learn how marketing REALLY works, this podcast is for you. Tune in as rainmaker chief marketing officer Casey Stanton (he/him) shares his unique formula for successful, profitable marketing, so you can feel empowered to choose the right tools and tactics for your business. You'll learn how to look at marketing in a way that generates revenue, as well as which tactics and tools are working for business owners, just like you, right now.
Streamlining and Simplifying your Marketing Every Quarter Systematically for Maximum Impact
In order to make your success inevitable... in order to make success unavoidable, you need three things: 1.) A vision 2.) A plan 3.) The discipline to...
Improve your Conversion Rates and Scale Faster
Once you have a marketing and/or sales campaign that works for your business, you've gotta scale it. But before you scale, you need to Get BUSI! In th...
Finding the RIGHT Marketing Campaigns for Your Business and Lifestyle
It's incredibly EASY to stay busy as a marketer, or marketing department. From branding, to design, to webinars, Facebook ads, LinkedIn, Instagram, e...
Marketing is Selling ... And Selling Starts with You
Marketing is salesmanship multiplied. That means you can't market your product or service until you've successfully sold it. Stop asking friends or em...
Positioning your product or service for more sales, even in a highly crowded market
If someone is in your market and making more profit than you, you don't need a new product... you need better POSITIONING. Listen and learn how to ide...
The Secret to Leveraging what you ALREADY Have (Assets and Capabilities)
Most business owners I talk to are starry-eyed about some new project on the horizon. Truth is, you probably don't need anything NEW to grow your busi...
Let your Business Work for You by Doubling Down on your Strengths
I'm pretty sure you didn't start your business so you could punch the clock 40, 60 or even 80 hours a week, right? Right. Before you leverage marketin...
How a failed $183,294 marketing campaign fundamentally changed my approach to marketing
In July, 2011, I was part of a huge marketing promotion. The client had invested $183,294 into their media buy, which promised them 4 million ad impre...
Marketing Sucks - Trailer
Join Casey Stanton, founder of CMO Exponential founder and trusted chief marketing officer strategist, as he shares his process to help businesses gen...