Focus on the Right Thing (& How to Figure Out What That Is) with 6sense’s Latané Conant
Latané Conant entered her very first marketing position, Vice President of Demand Generation, through a sales role.Yes, you read that right.Beginning ...
Marketing Swipe File
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About
Welcome to the Marketing Swipe File with Dave Gerhardt!This show is for marketers who want to learn the real tactics and strategies that the world's best marketers are using to grow their businesses today. We take you behind the scenes of marketing at Drift, offer up exclusive conversations with world-class CMOs, marketing leaders, and brand builders -- and bring you real lessons from the people changing the game in modern marketing today. Every great marketer has a swipe file. This podcast can be yours.
Why Community Is the Key to Growing Demand for Your Business with Hopin’s Anthony Kennada
What does the future of corporate events look like? That’s a question Hopin, an event technology platform, was asking even before the COVID-19 pandemi...
Becoming a Front-of-House Marketer with Talend's Lauren Vaccarello
Starting out as “the search girl” at Salesforce, Lauren Vaccarello always knew there was more to digital marketing than met the eye 12 years ago. And ...
How to Balance Art and Science in Your Marketing Campaigns with Digital Marketing Maven Swan Sit
How do you know what your customers want? It’s not a guessing game, and Swan Sit knows this best. Building out digital marketing programs at companies...
[Rebroadcast] What It Means To Be A Revenue-Driven CMO (With First Advantage's Katharine Mobley)
This week, we’re throwing it back to one of our favorite episodes with First Advantage’s head of global marketing, Katharine Mobley. In this episode, ...
Embracing a Beginner's Mind as a First-Time CMO with Coalition's Dylan Steele
Dylan Steele is wrapping up his first month as CMO at Coalition. Prior to joining Coalition, Dylan was VP of Brand & Marketing Strategy at Splunk, and...
What It's Like to Be a CMO and Co-Founder with Uberflip's Randy Frisch
There are CMOs and then there are founders. But Randy Frisch? He's a CMO AND a co-founder at Uberflip. On this episode, Tricia sits down with Randy to...
Breaking Down Silos Within Your Marketing Team with Airtable's Archana Agrawal
We've talked a lot about the silos that exist between sales and marketing. But what about the silos within your own marketing team? On this episode, T...
This Is What You Should Ask in a CMO Interview (with Amplitude's Jennifer Johnson)
Sometimes it can seem like the role of the CMO is just an impossible list of expectations for one person to carry out. And sometimes, CMOs find out wh...
What Happens Before, During, and After You Launch a Category (with Amplitude's Jennifer Johnson)
Whether you have a category or not, you need to have a point of view, you need to be solving a problem, and you need to be solving it in a different w...