Sean Reid is the Founder and President of Arrowhead Coaching and Facilitation Solutions. Throughout his life, Sean has helped leaders succeed and lead. He tries to remind people that having a bit of compassion and authenticity will take you a long way as a leader. He also shares how his faith and work in the Church have made him a more compassionate person. He discusses struggles in times of crisis and how he tries to frame the situation so he can ask better questions that connect with his clients in a human way.   Key Takeaways: [3:30] How did Sean find his path into executive coaching? [5:40] We have a better world when we have better leaders. [6:55] Good leaders are authentic and don’t pretend to know all the answers. [8:15] The time Sean wrote a speech for Queen Elizabeth the Second. [11:45] What’s the best way to structure and create thought leadership content? [17:25] The new thing that you have to offer is you! Your perspective is unique. [24:35] We try not to do things by accident in marketing. [25:45] We think confident and clear thinking are soft skills, but they’re critical when having to lead in a crisis. [31:20] Sean shares a story about how to communicate and lead your team during a crisis. [36:45] We have a choice to respond to a situation. So, sometimes taking a step back and using a word to describe can help guide you in the right direction, especially in times of stress. [41:15] ‘How are you really doing?’ really matters to people. Connection really matters to people. [46:45] Sean connects with a minimum of three people a day intentionally. Someone you love, lead, and serve. [48:05] How does Sean make time and space to create content? [50:50] What inspired Sean to be a deacon in the Orthodox Church and what has faith taught Sean about leadership? [56:35] What would happen if marketers put more love into the clients they’re serving and had more compassion over their struggles? How would they market differently? [59:00] What would Sean like his legacy to be?   Mentioned in This Episode: Demandspring.com Arrowheadcoaching.ca Sean on LinkedIn

Marketing Unplugged

Sean Reid — A Better World With Better Leaders

Carol Meyers recently left Rapid 7, where she served as CMO for nine years. Prior to this, she was the CMO for WorkHuman, LogMeIn, and Unica. Carol also served on the board of Advisors for WordStream, Brandeis University, MineralTree, and Emarsys. Carol discusses on this week’s show why it’s so important to be proactive in your career, the importance of diversity in the STEM community, and the most intimidating thing about bringing a company public, which she has done four times!   Key Takeaways: [3:55] Carol really enjoys seeing the kind of impact she is making on an organization. [4:20] When did Carol realize marketing was for her? [7:25] Carol only had about two years of experience in marketing before she became a CMO. Did she suffer from imposter syndrome? [11:00] How can sales teams better understand the role of marketing? [13:45] Carol explains why being on a board is so important to her. [16:55] Keep your network fresh as much as possible and say yes to coffee dates. [19:40] More women in STEM fields is always a good thing. The more diverse the people, the better STEM will be. [21:20] What are some of the challenges women have with joining STEM fields? [22:15] Carol has experienced four IPOs in her career. What makes these challenging as well as fun? [26:45] What has Carol been the proudest of so far? [28:55] A coach at every stage of your career is really important! [32:40] Are we in the golden age of marketing? [37:05] What are some of the key roles a CMO needs to pay the most attention to? [38:55] What will be the biggest change in B2B marketing five years from now? [41:10] We still make a lot of manual decisions on where to send our marketing message and AI will be changing that in the future. [44:00] ABM can be so much more than just very targeted marketing or account profiling. [47:50] What advice would Carol give her 20-year-old self? [50:00] Just because you haven’t done it doesn’t mean you won’t be great. [51:15] What fascinated Carol in the last year and how did she go about satisfying her curiosity?   Mentioned in This Episode: Rapid7.com Carol on LinkedIn “The 5 Roles of the CMO”

Carol Meyers — The Challenges of Bringing a Company Public

Today we have three Demand Spring employees: Julie Zadow is the Senior Vice President and CMO in Residence, Bill Anderson is the Senior Marketing Technology Consultant, and Maddy Pigott is the Marketing Specialist and runs the marketing efforts at Demand Spring. Each guest brings unique perspectives on how they’re managing work and life as they practice social distancing. They also share how they’ve been working with their Demand Spring clients to develop timely content that is both sensitive to the situation we’re in right now while still being impactful.   Key Takeaways: [2:50] Julie shares a bit of her expertise and background. [4:15] Bill introduces himself and shares his responsibilities at Demand Spring. [5:05] Next is Maddy and she shares her role at Demand Spring. [6:35] How are Julie and Bill dealing with having their whole family under the same roof right now? [11:25] How has COVID-19 affected Maddy’s area in Toronto and what’s life like for her right now? [13:25] The dogs are winning in all of this right now as more pet owners are at home. [14:05] How has Bill been able to adjust his work-day routine now that he is practicing social distancing? [15:15] How has Julie been adapting? [18:00] What adjustments has Maddy had to make in her life currently? [18:35] What random acts of kindness have been happening in the local area? [22:50] As Julie works with a lot of CMOs, what is she seeing right now with her clients and customers? [27:30] Not every business can be top-of-mind in the middle of a pandemic. [28:25] Bill works with a lot of technology and financial clients; how are they handling what is going on right now? [32:25] Julie offers advice on how marketers can shift form event-based marketing to digital events and webinars. [35:45] How should marketers adapt their message to what’s happening right now? Maddy weighs in. [39:00] Now is the time to send a deeply personalized email. [40:00] What is the secret to marketing during a dramatic economic shift? [45:35] Maddy’s generation is scared about their job security. [48:35] How has your host, Mark, been responding to the pandemic as the President of the organization? [50:20] What do our guests today miss the most right now, what are they the most grateful for, and what advice can they give today’s listeners?   Mentioned in This Episode: Demandspring.com Julie on LinkedIn Bill on LinkedIn Maddy on Demand Spring

Julie Zadow, Bill Anderson, and Maddy Pigott — Adapting to the Pandemic and Creating Marketing Materials That Matter

Lindsay Cournoyer is the Vice President of Marketing at Axonify, a learning platform built to enhance the skillsets of frontline employees. Lindsay is passionate about creating an open and welcoming work environment. In this episode, she discusses why it’s important to have more women in tech, . shares her thoughts on JOMO (Joy of Missing Out), and opens up about the winding road that led her to where she is today.   Key Takeaways: [2:25] Lindsay started her working career in PR and shares her journey from then to today. [7:00] Axonify has seen a lot of growth within the last five years. Lindsay believes it’s due to great leadership from the CEO, Carol Leaman, who empowers her employees and puts a lot of trust in them. [8:25] Lindsay feels energized when working at smaller organizations because you can see the direct impact your work has on the business. [12:30] The golf course is the best place to get to know someone, but it can intimidate a lot of women who don’t know how to play. [14:25] What kind of leader does Lindsay see herself as? [17:20] It can be very hard for women to leave their careers temporarily to go have a baby. Lindsay is grateful that her boss could understand the struggle of keeping the best of both worlds together. [18:00] Where does Lindsay focus most of her time at Axonify? [21:35] Lindsay loves fostering a collaborative and progressive environment for her team and working on long-term strategy. [23:35] What does Lindsay's ideal lazy day look like? [25:35] How do you know if a tech company is women-friendly? [32:05] Lindsay has been passed over for promotion on the grounds that she was pregnant. [33:15] One of Lindsay’s biggest female role models is her mom. [35:50] What does Axonify do and how does it help marketers? [41:05] Millennials aren’t the only ones with short attention spans. [41:55] Lindsay explains the difference between FOMO and JOMO. [46:35] How will marketing change over the next five years? [48:20] Marketing is about creating an emotional connection with an individual. [50:45] What kind of legacy would Lindsay like to leave behind?   Mentioned in This Episode: Axonify.com Lindsay on LinkedIn Lindsay’s article on Medium

Lindsay Cournoyer — Women-Friendly Tech Culture.

Tyler Lessard is the VP of Marketing at Vidyard, a leading provider of video marketing and video selling solutions for businesses. He is a storyteller that is dedicated to providing exceptional customer experiences. Prior to Vidyard, he led the Global Alliances and Business Development department at Blackberry. Tyler shares how he sees video marketing evolving over the upcoming years, how marketers can leverage and think about B2B storytelling in a much better way, and what personalized content really looks like from a bird’s eye view.   Key Takeaways: [2:00] Marketo named Tyler as one of the 50 Fearless Marketers in 2019. What does it mean to be a Fearless Marketer? [3:30] Marketing has become a victim of its own success. We are bombarded with so many messages! [6:00] Instead of focusing on the B2B, focus on the human-to-human interaction. [7:25] Our content has to be hyper-empathic to our audience. [14:50] Where does Tyler see video marketing going in the next five years? [19:45] How can marketers get the personalization aspect right? [24:10] When marketers think of ‘B2B Storytelling,’ they automatically go into customer stories but marketers can dive deeper into that. [30:15] Tyler spent 10 years at BlackBerry; what lessons did Tyler learn about the longevity of a product and the quick changes in consumer demands? [33:25] Vidyard makes employee experience a priority to help retain their top talent across the country. [37:00] Employees today are looking to be part of the organization as well as be empowered to make changes and grow. They can’t do that if they don’t have the same information as the executive team. [41:45] As a parent, how does Tyler teach an open mindset, continuous learning, and embracing tough challenges to his children? [45:40] What’s the most Canadian thing about Tyler? [48:15] Tyler’s legacy   Mentioned in This Episode: Vidyard.com Tyler on LinkedIn Marketo’s Fearless 50

Tyler Lessard — Communicating as Real People Behind our B2B Brands

Jon Miller is the CEO and co-founder of Engagio, a B2B marketing engagement platform that empowers revenue teams to combine the best of lead and account-based marketing to win new business and drive account growth. He has a physics degree from Harvard and an MBA from Stanford and has been a B2B thought leader for over 15 years. In this episode, Jon shares how he knew it was the right time to leave Marketo, what B2B marketing will look like in 2025, and why his mom is one of his greatest role models!   Key Takeaways: [2:00] Why does Jon do what he does? [7:55] Jon became an entrepreneur by accident. He started his company when his wife was pregnant and he still had a mortgage. [11:35] Why did Jon feel like it was the right time to start Engagio? [16:30] Jon loves to teach and comes from a long line of teachers. He enjoys being able to teach a concept really clearly. [18:35] Marketing is evolving, and account-based marketing is no different. The value of account-based marketing is becoming real as more marketers understand the value. [21:20] In order to be successful in account-based marketing, you have to include user personalization into it. [24:00] What are some of the best ways the CMO and VP of sales can work together and become aligned? [27:20] Jon shares his thoughts on where marketing is headed in the next five-plus years. [32:55] How will marketing be affected by the ups and downs of our economy? [36:55] It is known that Jon is an incredibly collaborative leader, but what does that look like on the ground? [41:30] One of Jon’s biggest role models is his mom. [45:00] What are some of the differences in attending Harvard vs. Stanford? [47:05] What kind of legacy does Jon wish to leave behind?   Mentioned in This Episode: Jonmiller.com Jon on LinkedIn Engagio.com Marketo.com The One to One Future, by Don Peppers and Martha Rogers

Jon Miller — Be More Relevant, Be More Personalized, to Stand Out

Nancy Harhut is the Co-Founder of HBT Marketing and has over a decade of experience as a Creative Director with a focus in Behavioral Science. She has worked at the executive-level for companies such as Hill Holliday and Mullen and is an award-winning keynote speaker taking the stage across the globe.   Key Takeaways: [2:10] Nancy was first inspired by Robert Cialdini’s book Influence and his work sparked a long journey down behavioral science and its application into marketing. [5:30] Even with the use of behavioral science, it still isn’t a magic bullet. We can’t make people do what they don’t want to do. [7:15] How does Nancy’s approach differ from other marketing agencies? [10:50] How does behavioral science help with the discovery process of an ideal customer persona or avatar? [19:20] As a keynote speaker, the key is to never stop learning. Nancy is always consuming various sources of information so she can deliver better messages on stage. [24:50] Are marketers today bold enough? It depends. Some come in really swinging at full force whereas others take it slow — almost too slow — because they have a lot at stake. [26:15] There is a duplication of a lot of best practices, but not enough duplication of next practices. [26:50] What has been the most successful campaign Nancy has created in her career? [31:45] Why do the basics of journalism and behavioral science need to bleed into marketing? [37:15] Nancy shares her thoughts on the decline of the newspaper industry. [44:05] Do persuasive words ever really change or go out of fashion? [47:25] How does Nancy apply behavioral science to her personal life? [52:45] Marketing helps people find solutions to problems. [55:15] Nancy’s legacy   Mentioned in This Episode: Hbtmktg.com Nancy on Twitter Nancy on LinkedIn “Influence: 6 Principles of Persuasion,” by Robert Cialdini Never Split the Difference: Negotiating As If Your Life Depended On It, by Christopher Voss and Tahl Raz Mullenlowe.com HHCC.com Adamgrant.net Danariely.com

Nancy Harhut — Blending Behavioral Science with Marketing Practices

Brian Kardon has worked in a variety of CMO roles throughout his career, most notably being Fuze, Eloqua, and Forrester. Brian has recently taken on a new CMO role at InVision and shares what the first 90days looks like for him when he starts a new role. Brian also breaks down some of the new challenges he’s facing in his line of work and how finding talented people has never been easier!   Key Takeaways: [1:35] What attracted Brian to InVision? [4:30] Brian discusses the work culture at InVision. InVision has 900 employees worldwide and zero offices and getting used to this was a challenge for Brian. [5:55] The first 90 days in any new role you’re in, requires building trust. [6:30] Why we should listen to details and take notice of what other people find important. [10:40] With a remote team, what are some of the best ways to manage time zone differences? [16:25] How do you stay engaged with your people even after you’ve settled into your new job role? [19:25] You want to actively work together with your leadership team. Go to your CFO before they come to you to make sure your budget and finances are aligned. [21:50] The key person you need to hire is a ‘demand gen’ person. [23:50] InVision has raised 360 million dollars for their company; are there any downsides that come along with big investment money? [26:45] What’s the secret behind the freemium model? [29:25] Where is the future of marketing going? There’s so much information coming at marketers that we can’t process. Here’s where AI comes in. [35:15] A good brand promise can really help sustain you when a better product comes along in the market. It gives you time to make the improvements you need to tackle the competition. [43:05] Brian is a big reader, but he doesn’t read too many business books. He uses articles or talks to fellow thought leaders to get a handle on what’s developing in the marketplace. [51:55] Why did Brian get certified in wine? [54:00] What’s next for Brian?   Mentioned in This Episode: Invisionapp.com Oracle.com Beneath a Scarlet Sky: A Novel, by Mark Sullivan We Were the Lucky Ones: A Novel, by Georgia Hunter The Paris Architect: A Novel, by Charles Belfoure A Little Life: A Novel, by Hanya Yanagihara  

Brian Kardon — Getting Comfortable in New Leadership Roles

Jay Baer is a Keynote Speaker, Consultant, and the Founder of Convince & Convert. Jay has advised companies like Nike, The United Nations, Caterpillar, and 36 companies out of the Fortune 500. Jay is also the host of three podcasts: Standing Ovation, Social Pros, and Talk Triggers. In today’s episode, Jay discusses how he is able to find patterns in the market, how B2B organizations can excel in their customer experience, and why most marketers don’t really know who their buyers are.   Key Takeaways: [2:35] Why did Jay decide to get a political science degree? [6:50] Jay has a unique way of dressing, writing, and seeing the world. How did Jay discover his uniqueness? [11:05] How does Jay know when it’s time to write a book or article about a certain topic? [14:25] Jay likes to rely on mentors and teachers to help guide him/refine him on a topic that will resonate with audiences. [17:35] Jay grew up with teachers in his household. His mom was an English teacher and Jay shares how that helped him in his current career. [24:45] What type of business challenges is Jay running into right now? [27:25] What are two-to-three things B2B organizations need to get right when it comes to the customer experience? [31:55] Marketing doesn’t actually know their customers as well as they think they do. They don’t actually interact with their customers. [38:25] How should we use chatbots or voice to engage our customers? [42:45] Jay wishes the phone didn’t exist. 90% of calls he gets are spam. [44:20] Where does Jay see content marketing going in the future? [49:40] Was Jay a confident teenager? [54:30] Jay was always around entrepreneurship, but no one really gave him the ‘entrepreneurship talk.’ It was just sort of assumed he’d become one.   Mentioned in This Episode: Jaybaer.com Convinceandconvert.com Dressjaybaer.com Heroicpublicspeaking.com Kristinapaider.com Timgard.com Nicebike.com  

Jay Baer — The Future of Content Marketing

Randy is the Co-Founder, CMO, & President of Uberflip, a content experience platform. Randy is the author of the best-selling book on Amazon, F#*k Content Marketing, and the host of The Marketer’s Journey podcast. Randy has spearheaded content experience movement to help marketers think beyond content creation. Curious what it means to look beyond content marketing? Or how marketers can seamlessly blend content creation with the demand gen team? Randy answers these questions and more on this week’s episode.   Key Takeaways: [1:55] What is the difference between B2B and B2C content marketing? [5:50] How to successfully blend a journalistic content approach with the role of a demand gen person. And how this relationship will change over the next ten years. [13:35] Randy defines what content distribution really means to marketers. [16:00] Why starting an event essential for starting a movement. [22:50] Randy reflects back on his career before starting UberFlip and shares some of the important lessons he’s learned. [25:25] The challenges Randy has faced since starting a business. [30:00] What makes a marketer a good entrepreneur? [33:55] What does Randy look for in a marketer? [36:45] Randy shares some of the differences he’s seen when it comes to working with U.S. vs. Canadian companies. [38:20] The venture capital world, in many ways, ruins our expectations of consumers. Randy explains what he means. [41:45] Randy touches on the strategic hires him and his team have made, and how it helps maintain their success and growth. [44:30] Why Randy hates anonymous feedback. [46:25] What culture is not. [51:05] What’s next for Randy?   Mentioned in This Episode: Uberflip.com B-rand.com Go.forrester.com G2.com The Marketer’s Journey podcast

Randy Frisch — Consumers Crave a Personalized Content Experience

Matt is a veteran technology marketing leader with more than 25 years of experience in brand, digital marketing, demand generation and revenue management, customer experience and corporate communications. Matt is the CMO of Forcepoint a cybersecurity technology organization, where he leads the company’s global marketing organization that includes brand management, corporate communications, events marketing, digital and web marketing, revenue and field marketing, and sales enablement. Matt has been named among the top 20 most influential CMOs by Forbes. In this episode, Matt shares some of his proudest career achievements, where he experiences his a-ha moments, and how to create a culture that pushes the status quo.   Key Takeaways: [2:00] Matt shares why he is so fond of his hometown of Linz, Austria. [3:05] What attracted Matt to marketing [6:00] Matt discusses how great marketers are conceptual on one hand and quantitative on the other. [10:40] How Matt continues to advance his skills at the executive level [13:50] Matt sees meetings as a place to have conversations and ask deep and meaningful questions. [16:25] What is Matt proud of? [20:30] Matt doesn’t believe in sponsorship for sponsorship’s sake. You need to be intentional with your brand connections by building use cases with them. [24:10] We have the opportunity to leverage more tools, more people, and more expertise. [25:10] How to get the attention of someone and hold it. [26:55] Where Matt goes to experience his a-ha moments. [32:30]Marketing is not open-heart surgery. If you make a mistake that’s OK. [33:30] Why our biggest drivers of growth come from failure. [34:20] There are five roles that the CMO must take on; which one of the five is the most important to Matt? [39:40] How Matt finds a work-life balance. [45:10] Why embracing technology is key to becoming a world-class marketer. [47:15] The strategic skill gap that many marketing leaders face today. [51:45] The key differentiating factors between B2B and B2C marketing. [54:00] What’s next for Matt?   Mentioned in This Episode: Forcepoint.com Matt on LinkedIn Originals: How Non-Conformists Move the World, by Adam Grant “The 5 Roles of the CMO,” by Jennifer Veenstra on Deloitte

Matt Preschern — Create a Culture Where Making a Mistake is Okay

Margaret Molloy is the Global CMO at Siegel+Gale, a renowned branding firm based in NYC. She was named the 2017 B2B Marketer of the year, one of the top 10 most influential women in MarTech, a top 50 power woman of Irish America, a top 40 digital influencer, a top 10 CMOs on Twitter by Forbes, the list goes on. Margaret is also the creator of Wearing Irish, a passion project where she features Irish fashion designers on a worldwide stage. Margaret was born and raised in Ireland and channels her early life experiences in her work today. She is an extremely hard worker and puts an emphasis on bringing connection and an exceptional customer experience to Siegel+Gale. Find out more about Margaret and her marketing journey on this week’s episode!   Key Takeaways: [2:00] Why Margaret in love with the song “Take a Chance on Me” by Abba. [3:45] How Margaret achieves a work/life balance. [7:50] Margaret shares how her native Irish upbringing has emphasized her values. [10:35] Margaret shares why she takes Maya Angelou’s quote, “People remember how you make them feel” to heart. [13:00] Margaret looks into the cosmetic industry and shares three examples of how they make their audience feel. [18:25] When the market is saturated, brands have to use customer experience as a way to differentiate themselves. [18:45] Margaret discusses why the customer experience is important now more than ever. [22:45] Some challenges marketers are facing right now. [26:05] How to analyze the customer journey. [28:35] Margaret shares Siegel+Gale’s ethos and what it means to them. [31:45] Why brands must simplify or they risk being disrupted. [35:00] What is the role of a brand today? [41:35] Does Margaret have to do a lot of education around her definition of what a brand should be? [45:45] Margaret shares a little bit about what she’s up to outside of Siegel+Gale, and her passion project, Wearing Irish.   Mentioned in This Episode: Siegelgale.com Wearingirish.com  

Margaret Molloy — Brand Builders should Build Movements, Not Monuments.

Zarina Stanford is the CMO of Syniti. She has managed aspects of marketing at some of the world’s largest, most well-known brands (SAP, IBM) around the globe. She is a recognized change agent who spearheads business and transformational initiatives through imagining the possible. Zarina strikes a great balance between the strategy and execution required to drive high-performance marketing in B2B. She received the distinction of “Woman of the Decade in Technology and Innovation” at the Women Economic Forum in 2018.   Key Takeaways: [2:30] Why did Zarina make the leap to become a C-level executive? [5:10] Always ask the question ‘Why’ when developing content. [6:50] How did Zarina’s career in sales prepare her for her marketing career? [8:50] What’s the one thing, professionally, that Zarina wished she had more time for? [11:00] Aside from Magical, what other words would Zarina use to describe the ‘M’ in Content Marketing. [13:30] What are the steps you need to take to create an amazing story? [18:40] In today’s world, CMOs can’t just be thinking about marketing. They need to expand their horizons. [21:25] Zarina explains the value of creativity in marketing. [24:40] Zarina shares why she made the switch and joined Syniti. [39:20] You cannot drive demand without having a strong brand, a strong awareness, and a strong reputation. [31:30] North American marketers seem to struggle in Europe and Asia; why is that? [35:30] What are some of the marketing practices that are very effective in Asia that marketers in North America aren’t using? [41:55] How did Zarina become an advocate for more women in STEM positions? [44:55] How does Zarina unplug from work? [46:15] What’s next for Zarina?   Mentioned in This Episode: Syniti.com Zarina’s Keynote Talk at Asia’s Content Marketing Summit Ikebana 

Zarina Stanford — Why is this piece of content important? Always ask ‘Why.’

If you’re a marketer, I’m sure you’ve heard of our guest today, Ann Handley. Ann is the Chief Content Officer at Marketing Profs. She is a digital marketing pioneer, best selling author, speaker, influencer, and novice tap dancer. She inspires, engages, and educates marketers every day. As a go-to marketing maven for everyone on our Demand Spring team (not to mention the teams of our clients), we are so excited to sit down with Ann and talk about how she found her way into marketing and what keeps her interested and motivated as one of the top content marketers in the world. Stay tuned for conversations about pharmaceutical advice, how she got to where she is today, and all things content marketing.   Key Takeaways: [1:25] Ann shares what it was like having a career as a tap dancer. [3:20] Tap dancing really helped Ann get herself out there and be seen. [4:15] When Ann was a young child, she decided to create a neighborhood newsletter and that was her first introduction to writing. [9:15] How did Ann make that transition from being a very shy, introverted person to someone who now speaks on stage? [12:00] What types of mentors has Ann had over the years? [18:05] What inspired Ann to start her own company? [24:20] What does Ann consider to be ‘good’ writing? [25:40] Ann offers advice on how to track your content metrics. [28:25] Ann loves to write. That is by far the favorite part of her career. [29:30] Which B2B brands practice what Ann teaches? [30:50] Where does the humor come from in Ann’s writing? [32:55] B2B marketing used to be so dry and dull. How has the industry changed over the years? [40:05] Why is empathy essential in marketing? [38:45] Think about your strategy first before you work on your content. [39:50] What advice does Ann have for young marketers? [41:15] Where does Ann see B2B marketing headed? [43:55] Social media hasn’t killed writing, but it has changed it. [44:45] What’s next for Ann?   Mentioned in This Episode: Annhandley.com Marketingprofs.com Beryl Markham Kaushik.net Christopherspenn.com Uberflip.com Vidyard.com  

Ann Handley — Leverage Your Fun Voice in B2B Marketing. It’s 2019, Our Brand Doesn’t Need to be Boring

Welcome to Marketing Unplugged, a podcast about the humans behind marketing. Co-hosts Mark Emond (fearless and open-minded leader of Demand Spring) and Karen Morad (the constantly questioning content director) hold insightful conversations with accomplished B2B marketers about the ways they use marketing to advance their ideas, their organizations, and themselves. Our goal is to help you become a more confident marketer.

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Marketing Unplugged

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