Right to a Response (Episode 202)
When someone sends you an unsolicited email, do you owe them a response? The post Right to a Response appeared first on Control Mouse Media, LLC.
Marketing Without the Marketing
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Marketing does not have to be pushy, aggressive, and sales-y. Respectful, ethical marketing strategies are more in line with the expectations of consumers anyway. No fluff - just real practitioner strategies from someone who uses these soft-touch marketing techniques every day in serving clients. Hosted by Michael Boezi of Control Mouse Media, LLC https://controlmousemedia.com
I Love Your Blog Post (Episode 201)
My blog can't be this great, can it? If I were to listen to the lies of scammers, I might start to believe that my blog is a must-read. I sincere...
The Digital Representation of You (Episode 200)
I describe my work as creating "The Digital Representation of You." In 200 episodes of this podcast, in my client work, and my new project, Consider t...
Three Marketing Quiz Types and Their Applications (Episode 199)
There are 3 different types of quizzes that you can use in marketing. Let s look at the practical uses of each type and how to set goals, choose quest...
No One Cares About Us (Episode 198)
Social media is a lie. It promises a podium. But instead, it hires you to be unpaid labor. Can you still get something out of it? Sure, but we have to...
Designing the Perfect Quiz for Lead Generation (Episode 197)
Like anything in content marketing, a marketing quiz has to be well-designed, well-constructed, and well-presented in order to be effective. Here are ...
LinkedIn Is a Tough Scroll (Episode 196)
Scroll through LinkedIn, and it's cringe after cringe. A never-ending stack of performative, self-aggrandizing humble brags. It's done in ea...
How to Ruin a Good Customer Relationship (Episode 195)
It takes years to build a trusted relationship with a customer. It takes one bad decision to lose it all in a split-second. The post How to Ruin a Goo...
Four Principles of an Effective Marketing Quiz (Episode 194)
A successful marketing quiz serves the user first and foremost. How do we design a quiz to solve a customer issue and think beyond just generating lea...
Why Quizzes Are Good for Content Marketing (Episode 193)
People like to talk about themselves. Let them. If you can open the conversation, you can start building the trust that you need to ultimately lead a ...