Episode 177: Big Data, Big Lies
There are many myths in the profession of marketing, but none as great as big data. They say “big data helps to elicit customer insights in real-time....
May The Best Brand Win
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About
Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.For more info visit www.robertsoncomm.com
Episode 176: Web Words
As society has advanced so has our ability to command language. Today words still matter in marketing. Everything we do starts with words because our...
Episode 175: What 21st Century Marketing Is (And Isn't)
Is a hot dog a sandwich. No. And is marketing an unrelated bunch of tactics to make money? Nope. On today’s show I thought I might talk a bit about w...
Episode 174: Looking at Syndicated Content with Rick Smith, CEO of NewsUSA
Today a brand is only as good as its stories and its content. That bodes extremely well for my guest, Rick Smith, the Founder and CEO of NewsUSA a le...
Episode 173: Let’s Make This Interesting
The currency of marketing has always been how interesting a particular product, service or company could be. Today it’s imperative because I don’t kn...
Episode 172: Real Communications in a Fake World
Is it me or have things gotten really fake in the world lately? I mean, marketing has always been full of it, but lately it seems much worse. As com...
Episode 171: When You Say Lead Generation, I Think You Mean Something Else
Marketing has to be about generating leads. But how far are some companies willing to go to do it? How many “targets” will they bother to get one “con...
Episode 170: 2020 Marketing Recap
2020 was a weird year for the world and for marketing. Here’s a quick recap of what happened and most importantly how YOU can make your marketing even...
Episode 169: Eddy Pham, Master Marketer Behind the Snuggie
Eddy Pham is a legend in direct response world. Starting with his invention of the George Foreman Grill to the Snuggie, to the Comfeet Blanket — Eddy...
Episode 168: Dave Craver and Living Image — Bringing Packages to Life
No matter what you sell, it probably comes in a box. And marketing has ways of making that box sell, sell sell. But joining me on the show today is ...