Q&A With Kodak
Mobile's Next Big Thing talks to Jennifer Cisney, social media manager of Kodak about the company's mobile marketing initiatives and use of 2D barcode...
Mobile's Next Big Thing
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Welcome to Mobile’s Next Big Thing blog. 2D barcodes have the potential to revolutionize mobile marketing and advertising. The move to mobile is unstoppable — mobile devices are becoming more powerful, more central to people’s lives. The device you carry with you everyday will eventually be as influential as the television was in earlier decades. Mobile barcodes can unlock a massive consumer audience, and bring truly personalized offers to millions of people.
Interview with Starz Entertainment VP of Affiliate Sales and Marketing, Jennifer Schouten
Starz Entertainment recently announced that it has joined AT&T's Mobile Barcode Charter Program as the first TV/Network member. Mobile's Next Big Thin...
Q&A With Small Planet Organics
Small Planet Organics is the first U.S. tofu company to add QR codes to their product labels. Mobile's Next Big Thing talks to founder Phil Spiegel ab...
Q&A With Bluefly, Part 2
Last month we spoke with Bluefly’s CMO Bradford Matson on the company’s use of 2D barcodes in the Closet Confessions campaign. Now, Mobile's Next Big ...
Q&A with Blue Fly
Earlier this year online fashion retailer Bluefly incorporated 2D barcodes into its "Closet Confessions" TV ads. MobileNextBigThing speaks with Bradfo...
Interview with Carol Horne, Social Media Officer, Canadian Tourism Commission
Earlier this year, the Canadian Tourism Commission (CTC) wrapped itself around U.S. newspapers in an advertising campaign that brought print ads to li...
Interview with Susan Reda, Executive Editor of STORES Magazine
Mobile technology is rapidly penetrating the retail market making it easier for retailers and consumers to maximize the shopping experience. Susan Red...
Interview with Philip Warbasse, CEO of Warbasse Design
You may have seen the QR codes strategically placed in promotional campaigns for IronMan 2, 9 the movie and HBO's TrueBlood. Warbasse Design's Philip ...
Interview with Maribel Lopez of Lopez Research
Mobile's Next Big Thing talks to Maribel Lopez of Lopez Research about the current opportunities and challenges for mobile marketing.
Interview with Mobile Marketer Magazine's Mickey Khan
Mobile's Next Big Thing talks with Mobile Marketer magazine's Mickey Khan about the state of the industry, and what's coming soon for reaching consume...