Modern Marketing Engine podcast hosted by Bernie Borges
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The Social Business Engine podcast showcases brands using social media technology across all functions in the enterprise including marketing, sales, customer service, HR, product development and commerce. Visit www.socialbusinessengine.com for show notes and links to resources mentioned in each episode.
Social audio has become very popular recently with the advent of Clubhouse. According to Edison Research 15% of social media users 18+ say they have u...
B2B influencer marketing is not the same as it is in B2C, where you have celebrities like top athletes and Hollywood actors endorse a brand and post o...
Most CMOs favor external communications (demand generation, content marketing, etc.) over internal communications. Why? Because these external activit...
How would you plan the marketing strategy for a new brand? What are some factors that marketing leaders should take into consideration when rolling ou...
How do you formulate an Account-Based Marketing (ABM) strategy? How do you decide which accounts to target? And what is the role of analytics in ABM p...
B2B buyers have changed dramatically, especially during COVID. Consider these three recent trends, for example: B2B buyers are looking critically at a...
Marketing professionals need to have a strong grip on data. These uncertain times have inspired marketers to rely less on qualitative insights and mor...
The pandemic hit just about every industry hard and many companies are still trying to recover. That’s why stories of B2B companies helping out others...
What is the future of buying and selling? How do marketing and sales approach digital native decision-makers? That is the topic of this episode of the...
This is a different, but very special, episode of the Modern Marketing Engine podcast. My guest is Hang Black, VP, Revenue Enablement, Juniper Network...