Choosing Your Customer with Jonathan Byrnes
“In the old days, branding was a very broad thing. Today it's picking your spot.” Jonathan Byrnes knows a thing or two about building a profitable bra...
On Brand with Nick Westergaard
Share:
Listens: 1102
About
On Brand is a podcast about the art and science of brand building. Each week host Nick Westergaard of Brand Driven Digital interviews thought leaders or those working for innovative brands like Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
Qualitative Research in Branding with Duane Varan
“A lot of the assumptions we make are bad assumptions.” When it comes to making assumptions, sometimes we marketers can't help ourselves. To avoid thi...
How Native Ads Build Better Brands with Dan Greenberg
“If you can design triggers into the thing someone’s already doing, you make advertising even more impactful.” Expanding the definition of advertising...
What the Pandemic Means for Brands with Emmanuel Probst
“The pandemic has forced brands to change the way they communicate and the way they operate.” As a research professor, author, and VP at Ipsos, Emmanu...
Why Conflict Is Critical in Storytelling with Norman Bell
“Storytelling is in the air for business but why is that? Why is it so important?” These questions and more were at the very heart of my interview wit...
Branding Through Science and Story with Jenna Arkin
“Consumers seek authenticity and they’re getting better at weeding out the greenwashing the brands that don’t have the people, story, and heritage beh...
Building an Influential Brand with Kyle Hjelmeseth
“Influencers take the power out of the hands of those who used to tell us what we should like and not like. You've divested power to those bold enough...
Measuring Experiential Marketing with Jonathan Yaffe
“I’ve been completely obsessed with this—not only how do we prove the ROI of these specific experiential programs but how do we do it at scale.” Jonat...
How Brands Can Overcome Chaos with Michael Zipursky
“There was a big group of people who were able to fare very well during this time and it was those who took action.” As CEO of Consulting Success, Mic...
Sonic Branding with Mastercard's Raja Rajamannar
“If you look at designing a brand logo in a visual form, there’s an infinite amount of material. With sonic branding, you have no choice but to create...