119: The Final Episode - Transitions + Turning Points
After hitting record for over two years, I’ve decided to end this show. In this episode I’m joined live for a conversation on why I decided this, how ...
Pattern of Purpose
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About
Pattern of Purpose (previously Beyond the Mood Board) is a podcast for entrepreneurs who know there's more to building a stand-out brand than a beautiful logo and functional website. Focused on the strategy and research side of branding, host, Kim Wensel, shares practical advice and interviews with seasoned business owners on topics like: defining your niche, conducting market research, sharing your story, and working with a designer.
118: How to Stop Being the Bottleneck in Your Business // Karen Sergeant
Business growth can, at times, feel like you’re on a roller coaster — anticipating the unknown is scary and invigorating. Before you know it you’ve be...
117: Personal Branding Lessons From A Cultural Curator // Earlecia Richelle
Earlecia Richelle never had a roadmap for her career. While fashion has always been her north star, it’s been integrated in her work in unexpected way...
116: Do You Need A Personal Brand?
All business owners reach a point where they want to pursue opportunities outside of their current focus. Sometimes that’s writing a book. For others ...
115: Strategic Growth and the Commoditization Trap // Josh Greenbaum
Those numbers on your balance sheet - they have no meaning. We’ve been conditioned to believe that growing our revenue is the goal. But what today’s g...
114: The Downside of High Expectations
I recently took a trip to Palm Springs for a photoshoot. This photoshoot was the big one—the one that would take down all photoshoots. So you can imag...
113: Creativity: The Rx For Burnout // Dr. Hisla Bates
We cheer for our healthcare heros. But do we actually understand what they’re going through? Today’s guest, Dr. Hisla Bates, does. An Ivy-league tra...
112: Good, Fast, or Cheap - Pick Two
If you’re in business you’re in sales. And every salesperson has to expect negotiation. When you’re in charge of making decisions you also have the...
111: On Envy
We all know that social media isn’t everything—it’s a snapshot. Swap that out for newsletters, podcasts, or however you stay connected. We see flashes...
110: Be Honest With Yourself: Personal Storytelling in Your Brand // Shawnta Jackson
How do you decide which pieces of your story to share and where to share them? How do you know when you’re even ready to do so? Today’s guest, Shawnta...