Pearson Education Marketing Podcasts

Pearson Education Marketing Podcasts

Pearson Education Marketing Podcasts

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The Pearson Education Marketing podcasts have been recorded by Paul Cowell, Marketing Academic and Professional. These podcasts cover many of the topics you will find in a typical Principles of Marketing course and Paul talks about current news stories of relevance, interviews marketing practitioners and students about their experiences and illustrates how the theory of marketing is actually used in the real World. New podcasts will be made avail...Read More
The Pearson Education Marketing podcasts have been recorded by Paul Cowell, Marketing Acad...Read More
Episodes (25)
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Strategic Marketing

19 Oct 2009 | 10 mins 26 secs

Strategic Marketing

19 Oct 2009 | 10 mins 26 secs

Direct marketing and exhi...

19 Oct 2009 | 13 mins 10 secs

Direct marketing and...

19 Oct 2009 | 13 mins 10 secs

Personal selling and sale...

19 Oct 2009 | 08 mins 40 secs

Personal selling and...

19 Oct 2009 | 08 mins 40 secs

Sales promotion

19 Oct 2009 | 03 mins 10 secs

Sales promotion

19 Oct 2009 | 03 mins 10 secs

Advertising

19 Oct 2009 | 03 mins 20 secs

Advertising

19 Oct 2009 | 03 mins 20 secs

Integrated marketing comm...

19 Oct 2009 | 02 mins 53 secs

Integrated marketing...

19 Oct 2009 | 02 mins 53 secs

Marketing channels and lo...

19 Oct 2009 | 08 mins 17 secs

Marketing channels a...

19 Oct 2009 | 08 mins 17 secs

Pricing strategies

19 Oct 2009 | 03 mins 19 secs

Pricing strategies

19 Oct 2009 | 03 mins 19 secs

Pricing, context and conc...

19 Oct 2009 | 06 mins 06 secs

Pricing, context and...

19 Oct 2009 | 06 mins 06 secs

New product development

26 Jan 2009 | 10 mins 24 secs

New product developm...

26 Jan 2009 | 10 mins 24 secs

Marketing planning, manag...

19 Jan 2009 | 04 mins 08 secs

Marketing planning, ...

19 Jan 2009 | 04 mins 08 secs

Public relations and spon...

12 Jan 2009 | 03 mins 33 secs

Public relations and...

12 Jan 2009 | 03 mins 33 secs

Product management

15 Dec 2008 | 03 mins 18 secs

Product management

15 Dec 2008 | 03 mins 18 secs

Anatomy of a product

08 Dec 2008 | 05 mins 48 secs

Anatomy of a product

08 Dec 2008 | 05 mins 48 secs

Consumer Behaviour

01 Dec 2008 | 26 mins 56 secs

Consumer Behaviour

01 Dec 2008 | 26 mins 56 secs