Pearson Education Marketing Podcasts
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About

The Pearson Education Marketing podcasts have been recorded by Paul Cowell, Marketing Academic and Professional. These podcasts cover many of the topics you will find in a typical Principles of Marketing course and Paul talks about current news stories of relevance, interviews marketing practitioners and students about their experiences and illustrates how the theory of marketing is actually used in the real World. New podcasts will be made available for download weekly during term time, beginning 29th September 2008.

Strategic Marketing

This is a straightforward Podcast that reviews environmental analysis (AUDIT) and how it impacts on the strategic direction an organisation might take...
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Direct marketing and exhibitions

This is an interesting Podcast in the sense that the interviewee, Nicola Shann was able to illustrate the effectiveness of exhibitions as a communicat...
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Sales promotion

As with other podcasts that discuss communications this is rather a short one but nevertheless one, which highlights the use of sales promotion as a t...
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Advertising

The thrust of this podcast is to ensure students clearly understand the difference and relationship between advertising and media. Also, by implicatio...
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Integrated marketing communication

By reference to the Shannon-Weaver communications model the podcast illustrates the importance of integrated communications at both a strategic and ta...
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Marketing channels and logistics

By noting that distribution is the 'poor cousin' of the marketing mix I have highlighted how important it is at a strategic level and as part of the i...
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Pricing strategies

While emphasis is placed on factors that determine pricing strategies such as psychological pricing and pricing against competitors and in the context...
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Pricing, context and concepts

This Podcast brings the concept of pricing firmly into the realms of current economic conditions. It illustrates that in uncertain times the context i...
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New product development

Most textbooks offer a fairly standard version of the new product development process. This Podcast seeks to establish how closely industry adheres to...
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