Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! I tell you guys all the time that one of the most rewarding things I do in my business is make this podcast, and it’s because I get to meet amazing people who introduce me to amazing people like today’s guest, Katie Sullivan of Rise Through Strife. I was introduced to her by Sasha Korobov from Episode 273 - who I’ve kept in touch with and I really should record every convo I have with her and share it with you guys because she’s amazing - but Sasha introduced me to Katie and basically said, “You two need to meet and be on each other’s podcasts” and just made that happen. I had the pleasure of being on Katie’s show, Rise Through Strife, to talk about the inseparable nature of personal and business growth, and now she’s on Pep Talks today to share how she completely pivoted from professional opera singer to online business coach and all the lessons learned along the way. Katie and I talk about: Her journey to burnout and the complete 180 she and her husband made to get where they are today. The path to creating a successful creative business. How to get other people to value your work. How to figure out what your audience needs from you. How to make passive income. Advice for someone who is struggling to get traction in their side hustle. The belief Katie had to change about herself to get where she is today. My favorite quotes from Katie: “Our lives were built around our careers and it wasn't working.” “You have got to get clear on what you want for your life.” “What it is that you have to offer is truly valuable?" “It doesn't have to be saving somebody's life to make the impact that you want. Your little tiny piece of to add to the puzzle is enough.” “If you can put out the roadmap for them, without them having to go on a scavenger hunt for all the pieces and put it together themselves, that’s what changes people's lives.” “Social media is not the solution. Social media is the tool. It's the conversation that is important.” “Word of mouth is, and always has been the most effective form of marketing.” “Know that you are enough and you are exactly in the spot that you're supposed to be right now.” Bio: Katie Sullivan is an opera singer turned entrepreneur who helps other creatives make a living online doing what they love.  After burning out pursuing a career in music, Katie has developed a passion for online business and is ready to share what she has learned about turning a passion into a paycheck. Resources Mentioned: Pat Flynn Rise Through Strife Podcast Connect with Katie: Website Instagram Facebook Rise Through Strife Podcast 

Pep Talks for Side Hustlers

Ep. 305 - Finding Your Calling with Katie Sullivan of Rise Through Strife

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! Today’s guest is Erica Glessing, a marketing and search engine optimization expert whose superpower is getting her clients ranked on the first page of Google.  I met Erica in a forum for podcasters and she invited me on her show, and our conversation was so interesting that I wanted to have her come on to Pep Talks for Side Hustlers to share with you guys how she leverages the power of niching, podcast and search to get herself and her clients found online. Erica and I talk about: Erica’s journey to self-employment. Why you don't have to be the expert in everything to run a successful business. How to do SEO research. The strategic reason why Erica started her podcast. The biggest mistakes entrepreneurs make in their marketing and pricing. Her best advice if you are struggling to get visibility in your side hustle. The belief Erica had to change about herself to get where she is today. My favorite quotes from Erica: “I made a radical demand that my business would make at least 10,000 a month. And I just said, then what do I have to do to get there?” “I reach out to people and say, would you like to be on my summit? Or would you like to be on my podcast? And both of those have grown my businesses.” “Try to get outside of yourself to what keeps your client up at night and how you can solve it. And if you do that, then you always have work." “If you're expert enough to be doing it, you're expert enough to be interviewed about it.” Bio: Erica Glessing believes that when you tell your story, you change the world. An SEO (search engine optimization) expert, Erica helps small businesses and entrepreneurs generate an online presence with white hat SEO strategies and tactics. She has assisted authors, businesses and nonprofits with online visibility for over a decade. In the past Erica has built podcasts for lightbringers globally, and hosts a few podcasts including "Energy Clearing for Life Force Podcast" and "The Erica Glessing Show." Altogether, the shows she has built have been downloaded 500,000+ times. Erica is an international bestselling author 33+ times over, a lifelong learner, a real estate investor, and a philanthropist who volunteers for nonprofits dedicated to literacy and freedom for children in need. Erica's book "Happiness Quotations: Gentle Reminders of Your Preciousness" launched in 2011 to #17 of all books sold on amazon with the assistance of amazing light bringers Jack Canfield, Marci Shimoff, and over 44 other joint venture partners. Erica became a professional writer in 1984 and has had more than 5,000 articles published as a professional journalist. Her first nonfiction self help book was published in 2007 "Prospect When You are Happy," (2007, Wyatt-Mackenzie) that released to #1 bestseller in November 2019 as a Kindle version. She built the small independent publishing company Happy Publishing in 2012 and has since released more than 45 #1 bestselling books and helped over 200 authors reach #1 bestseller status. Her company SEOforLeadGen serves entrepreneurs globally with SEO services.  Resources Mentioned: Ubersuggest Ahrefs Keyword Surfer Later Pinterest Scheduling Connect with Erica: SEOforleadgen.com Instagram Facebook LinkedIn 

Ep. 304 - Search Engine Optimization Secrets with Erica Glessing

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! Okay, you guys, this episode is absolutely fascinating, I can’t wait for you to hear it. It’s a tale of two businesses  - one that made a million dollars in revenue and left its owner burnt out and completely broke and in debt - and the other that made half as much but left its owner thriving and with a six-figure profit. That business owner is Inés Ruiz from Diary of an Entrepreneur, and both of the businesses in this story are hers.  And she’s here to share the starkly different story of those two businesses and all the lessons she learned along the way.  That’s all I’m gonna say about it, let’s just dive right in and I’m gonna let Inés tell you the whole story! Inés and I talk about: The story behind Diary of an Entrepreneur. The sales and marketing strategies Inés used to grow her business to a million dollars. The most important skill you can hone as you grow. Some of the biggest money mindset hurdles Inés had to overcome. The belief Inés had to change about herself to get where she is today. My favorite quotes from Inés: “I can always learn. And I can always kind of prove myself wrong.” “As entrepreneurs, if we are not innovating, trying and testing, we are stuck.” “Test everything, but don’t interrupt your business.” “It doesn't matter if you've made $1,000 or $1 million, you know how to make money, you know what you're doing and you're going to figure it out.” “I don't want a seven figure business. I want a six figure profit.” “I have the power. I have the decisions I can work with my team and we can figure things out.” Bio: Ines Ruiz is an award-winning entrepreneur, motivational speaker, and founder of several successful businesses, including Conversa Spanish Institute. She has two masters degrees in E-learning and Education and is currently earning her third masters in Neuromarketing.  As a former Cambridge University lecturer, she’s used her expertise in academia and entrepreneurship to build successful online businesses. She has been featured on sites like Business Insider, CNBC, and Money Inc. You can read more about Ines as she shares her journey on her site, DiaryofanEntrepreneur.com Connect with Inés: Diaryofanentrepreneur.com Instagram Facebook 

Ep. 303 - The Truth Behind Building a Million-Dollar Business with Inés Ruiz

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! I’m so excited to have Lauren McManus on the show this week to share her side of the story of how she and her business partner Alex Nerney built their multi-million dollar blogging empire, which they talk about on their website Create and Go. If you haven’t listened to my interview with Alex back in Episode 227, after you listen to this one with Lauren go check Alex’s episode out because it’s one of the most downloaded episodes of this show (and I’m sure this one will be just as downloaded!) Lauren basically travels the world because she and Alex can run the business from anywhere, so I think she was in the Czech Republic when we talked right before COVID really kicked up - so our connection was a little spotty at times, but I’m sure you won’t care because she’s got such good information for you today! Between what Lauren’s gonna share with you today and what Alex shared nearly 80 episodes ago, you’ll never consider quitting on yourself again! And be sure to listen til the end to find out how you can get your hands on their Blogging Bootcamp for Beginners. Lauren and I talk about: Why Lauren and her partner Alex quit their corporate jobs and started a blog. The different ways Lauren and Alex tried to monetize, and what finally led to their big income payout and continued success. How trying to be perfect is holding you back. How Lauren overcomes her fear of putting herself out there. What led up to Lauren’s first hire on her team. Advice if you are struggling to get traction in your side hustle. The belief Lauren had to change about herself to get where she is today. My favorite quotes from Lauren: “I think the biggest hurdle is honestly just getting started, whether it's starting your first business, whether it's creating your first product, whether you're creating your first YouTube video or podcast” “It's important to keep moving and just to keep trying stuff out, if something doesn't work, then scrap it and try again.” “Keep taking action. If you keep moving forward, at some point, you're going to get there and you're going to get there quicker.” Bio: Lauren is a former CPA turned blogger, and she and her business partner, Alex Nerney, started their first blog in the health and wellness space. After earning six figures with that blog in their first year, they started Create and Go, where they teach others how to start and monetize their own blogs. She now runs this blog full-time while traveling the world as a digital nomad. Resources Mentioned: Blogging Bootcamp for Beginners Connect with Lauren: Create and Go Website YouTube  Facebook Pinterest Instagram 

Ep. 302 - Building a Multi-Million Dollar Blogging Empire with Lauren McManus of Create and Go

Find out how much money I made in July 2020 and exactly how I made it, what my expenses looked like and lessons learned along the way! Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review!

Ep. 301 - July 2020 Income Report

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! Welcome to episode 300 of Pep Talks for Side Hustlers! ? Wow, what a journey it’s been to 300 episodes. This podcast started back in April of 2018 as a solo show, which was really an outlet for me to talk about my own journey from side hustle to self-employed and all mistakes, successes and lessons learned along the way as I built my DIY web design + marketing training business online. And over the past two and a half years it’s evolved into this incredible opportunity for me to get to talk other entrepreneurs about their journeys, successes, mistakes and lessons learned along the way. And I don’t know about you, but these conversations help me feel less alone, more connected, and just more... normal! Like, everyone is just figuring it out as they go - and the only difference between people that succeed and people that don’t is that the ones that succeed never quit. If something’s not working, they try again or pivot. They just don’t quit. If there’s anything that you take away from this podcast, that’s it. And if you’ve been a listener for awhile and you haven’t left a rating and review, there’s no better time to do it than the 300th episode, right?? If you’re listening in Apple Podcasts, head on over to https://shannonmattern.com/review - or just swipe up on the episode in your podcast player and tap the link and it’ll take you to the spot to leave a review - and if you’re listening on Spotify or iHeartRadio or Google Podcasts, you can find the place to leave a review right there in your podcast app. So today’s guest is Sharon Hartwick, a LinkedIn marketing expert who’s gonna break down exactly how to find and connect with your ideal clients on LinkedIn. Sharon and I talk about: Why she started her business. LinkedIn’s superpower that makes it different from other social media platforms. Why LinkedIn should be the first thing you set up (before your website). Whether or not your ideal client is on LinkedIn. The best way to find + connect with new people on LinkedIn. Three questions to ask yourself about a whether a connection is worth pursuing. Strategies for maintaining relationships after making connections. Some of the biggests money mindset hurdles Sharon had to overcome. The belief Sharon had to change about herself to get where she is today. My favorite quotes from Sharon: “You've got to be authentically you.” “There are so many different ways that you can use LinkedIn to grow your business, but it all comes down to building relationships." “LinkedIn is the perfect place for you to start connecting with people and building relationships, because you may meet somebody who exactly what you have to offer is exactly what they've been looking for.” “Anytime you're looking for growth, you should be going to LinkedIn to find people to connect with to help you do that.” Make sure you get your hands on Sharon’s free eBook: "Step-by-Step Guide to Prospecting on LinkedIn"  Bio: Sharon Hartwick is a sales and customer service dynamo that wanted to be present and active in her kids’ lives, and have a profitable career. But over-and-over again she found herself in a double bind. She was either penalized at “the office” for the times she chose her family or missing out on things with her family if she chose to obey her employer’s every demand. From 2002 to 2017 she sought a different path. A path that allowed her to be both mom and boss. Now, she’s working from home in a business that she loves, spending all the time she wants with the people she loves, and happily strutting the line between family and career. Sharon established her Virtual Assistant business in September of 2018 and was able to quickly establish herself as an expert in LinkedIn marketing and from there her business took off. The reason she has been able to outshine her competition is her brand values. She isn’t just about adding names to a list. She believes that focusing on creating meaningful relationships with the right person for your services and products is the key to success. This ensures that you’re only getting on the phone with quality warm leads that want to learn more about you and what you have to offer. Resources Mentioned: Kathy Goughenour: Expert VA Training Make More Money in Your Virtual Assistant Side Hustle with Kathy Goughenour Sharon’s LinkedIn Marketing + Sales Blog Posts Free eBook "Step-by-Step Guide to Prospecting on LinkedIn"  Connect with Sharon: The Hartwick Group Website LinkedIn Facebook 

Ep. 300 - Using LinkedIn to Grow Your Side Hustle with Sharon Hartwick

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! Kyshira Moffett is an award-winning serial entrepreneur, brand strategist, author and host of the Brand Your Power Podcast who specializes in helping ambitious women entrepreneurs package their expertise, brand their influence, and monetize their online presence. I can’t wait for you to hear this interview, because there were a couple of things that Kyshira said about marketing and money mindset that were SO GOOD they just gave me chills twice - once when she said them, and then again while I was producing this episode! I totally resonated with Kyshira’s story because like me, she grew her side hustle to six figures before quitting her day job - and she’s all about focusing on organic marketing strategies - which are marketing strategies that cost you time instead of money - and as you’ll hear from Kyshira, the return on your time investment is well worth it. This episode is basically a mini-course on how marketing works from someone who’s not  an expert in organic marketing, but an expert in how to sell high-ticket offers, and the branding and positioning behind it. So grab a pen and paper, you’re gonna wanna take notes on this one! Kyshira and I talk about: Her journey to becoming a business coach specializing in organic marketing strategies. Exactly how she grew her side hustle to six figure business before she quit her full time job. Why organic marketing strategies are the best place to focus when you’re first starting out. Some of the biggest mindset issues that hold her clients back. The beginning steps to take when you’re getting started with organic marketing. Behind the scenes of Kyshira’s business + what a typical day looks like for her. Why investing in yourself and your mindset is one of the most important investments you can make in your business. Her best advice for you if you’re struggling to get traction in your side hustle. The one belief Kyshira had to change about herself to get where she is today. My favorite quotes from Kyshira: “I care a lot about curating the right experiences with the right people, working with the right clients. I'm really big on energy and alignment and things like that. I found organic marketing brings the right people to me.” “You're given these talents, you have your own unique touch that just no one else has.” “The people with the most likes don’t always end up with the most money.” “You have to direct people. You have to say, “Click this link, go do this, go sign up, go book.” People underestimate the power that those two or three little words have, but you have to instruct your audience!” “My business is not going to run me. I am not going to be abused by my business. I am going to take the time that I need.” “When you start to recognize that you're worth spending the money, you recognize that you're worth receiving the money.” Resources mentioned in this episode: www.thepowercollective.co/resources https://www.thepowercollective.co/ https://www.kyshira.com/book Bio: Kyshira S. Moffett, MBA is an award-winning serial entrepreneur, brand strategist, and author who specializes in helping ambitious women entrepreneurs package their expertise, brand their influence, and monetize their online presence. Passionate about educating and equipping women with strategies to launch and scale their own businesses, Kyshira created #HERmovement in 2013. What began as an online community with more than 30K global followers and 2.6K members on Facebook, has since expanded to a digital educational hub full of online courses and products, a YouTube channel, and a podcast known as “Brand Your Power”. Kyshira launched The Power Collective in 2018 to where the mission is to accelerate the growth of small and mid sized woman-owned businesses to create more economic equality within the US. The Power Collective is a management consulting firm with specialities in business development, marketing and branding. The firm provides private consulting services, online courses, and corporate training programs where they are able to facilitate intimate and large scale workshops on site for internal teams. Cultivating her passion for beauty, she launched Life of a Bombshell Cosmetics; a premium, yet affordably-priced cosmetics line designed for women who are movers and shakers. Keeping up the momentum, Kyshira has published three books: Bombshell of All Trades, Beauty That Banks, and most recently, All in Favor of Branding. She’s also published three planners: From the Desk of a Bombshell, Project ManageHER, and Launch Your Beauty Brand Toolkit. When Kyshira is not busy growing her Bombshell empire, she’s an active member of the Greater Pittsburgh community. As former president of the National Black MBA Association, Pittsburgh Chapter and UYLP, she continues to exercise her expertise in training, facilitation, and public speaking by hosting workshops for professional organizations in the areas of branding, entrepreneurship, and the power of social media.  In 2018, Kyshira was inducted into the Forbes Coaches Council. Her continuous efforts and involvement have been recognized by Forbes, Brit and Co, EBONY Magazine, Fast Company, XO Necole, CNN Money, Blavity, Pittsburgh Business Times, and more! She is the recipient of the 2017 Entrepreneur of the Year Award, Millennial Visionary of the Year Award, and the Fab 40 under 40 Award. She is a proud graduate of Hampton University and member of Zeta Phi Beta Sorority, Inc. Connect with Kyshira: The Power Collective Co Website Kyshira.com Website Instagram Facebook Twitter 

Ep. 299 - Creating a Powerful Brand Strategy for Your Side Hustle with Kyshira Moffett of The Power Collective

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! My driving motivation for starting my business was being able to do what I wanted when I wanted without having to ask for permission - and my guest today is one of those entrepreneurs that I started following early on in my journey that showed me that it really is possible. With a laptop and a smartphone, Natalie Sisson built a six-figure education business called The Suitcase Entrepreneur, that she ran from anywhere in the world - and now she’s pivoted to helping entrepreneurs like you tap into your unique potential, get paid to be you and create a purpose-driven life and business with her book The Freedom Plan, and courses like the Launch Your Damn Course Accelerator and Write Your Damn Book*. Nat’s an entrepreneur, coach, teacher, No #1 Bestselling author, speaker, triathlete and lifelong learner, who’s on a mission to show you how to combine your knowledge, skills, experience and passions into profitable revenue streams that are aligned with your values. Nat and I talk about: Nat’s marketing strategy to grow her audience when she was first starting out. The lessons you can learn from a “flop” launch. How to reinvent yourself and fall back in love with your business. Her evolution to her $250,000 course launch The things you need to be doing to grow your business. The one belief Natalie had to change about herself to get where she is today. And make sure you head on over to https://nataliesisson.com/peptalk to get your free guide to learn how to use your Unfair Advantage to get paid to be YOU! My favorite quotes from Nat: “People buy into people who believe truly and passionately in what they're doing.” “Niching down and understanding exactly who you're serving gives you leverage and freedom.” “Go to five of your closest peers or friends and say to them, what do you think is my super power? What do you think I'm really good at? If you would describe me in one sentence to people, what would it be?” “When you help girls and women in a community, they help the entire community blossom.” “Stay the course when you start creating something, don't create it once and put it out there and stop. People like consistency and want to know that you're there and they can continue to do this thing with you.” Resources mentioned in this episode: The Suitcase Entrepreneur https://nataliesisson.com/peptalk https://nataliesisson.com/accelerator/ Bio: Natalie Sisson believes that everyone has their own unique potential and she’s here to show you how to tap into it, get paid to be you and create a purpose-driven life and business. She’s an entrepreneur, coach, teacher, No #1 Bestselling author, speaker, triathlete and lifelong learner, who’s on a mission to show you how to combine your knowledge, skills, experience and passions into profitable revenue streams you can combine to build a portfolio career or business that is wholly aligned with your values. With a laptop and a smartphone, she built a six-figure education business The Suitcase Entrepreneur, that she ran from anywhere in the world. Now she’s focussed on how we can capitalize on the future of work to build our human-centred skills and expertise to do the work that matters and design our lives with intention. Connect with Natalie: Website Instagram Twitter Facebook YouTube LinkedIn 

Ep. 298 - Getting Paid to Be You with Natalie Sisson

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! My guest today is Katie DePaola - an entrepreneur, author and the founder of Inner Glow Circle, an accredited training and certification company for women coaches, leaders and entrepreneurs where she’s taught thousands of women how to find their purpose, live it and get paid. And I’m so excited to have Katie on the show this week because I really resonate with her company’s core values. Work for yourself, not by yourself. Create the thing you wish existed. Say the thing no one else is willing to say. Change lives that change other lives. Find your GLOW (your greatest level of want). And this isn’t just marketing-talk. Inner Glow Circle truly lives up to its values. Katie and I did this interview back in February of 2020, before COVID-19, before everyone in the online space was talking about anti-racism and allyship - and as I was putting together the show notes for this episode I was thinking “I wish this conversation would have happened later because I bet she has a powerful perspective on what’s happening right now...” and I was right. You can check out Inner Glow Circle’s commitment to diversity, equity and inclusion in the coaching space here and a workshop led by one of their graduates, VP Wright on Activism, Allyship and Antiracism in Coaching at http://innerglowcircle.com/activism/ One thing I admire about Katie is that she’s turned her greatest challenges into her greatest opportunities - and says her business is what saved her life. Katie and I talk about: Her journey to living her purpose and the creation of Inner Glow Circle The truth about what it takes to be an entrepreneur Why Katie wanted to scale her business so quickly The sneaky ways perfectionism holds us back Why you really can live your passion (and make money doing it) Her three keys to happiness Her best advice for you if you’re struggling to grow your business. The one belief Katie had to change about herself to get where she is today. My favorite quotes from Katie: “Create the thing that you wish existed in the world.” “Serve a person who is ultimately like you - and that's who you create for.” “There are people who want to help people, but also want to live really good lives. You don't have to pick, you get to have both.” “We are so hard on ourselves, but at the same time, we underestimate what we can do when we get the right support and resources.” Resources mentioned in this episode: http://innerglowcircle.com/activism/ http://innerglowcircle.com/purpose/ At Least You Look Good Book Bio: Katie DePaola is an entrepreneur, author and the founder of Inner Glow Circle, an accredited training and certification company for women coaches, leaders and entrepreneurs. Right after starting IGC, Katie lost her brother to an accidental overdose. Also Lyme Disease survivor, she built her business from her bathtub, growing the company from self-funded startup to million-dollar business. Through certification programs, memberships and online courses, Katie has taught thousands of women how to find their purpose, live it and get paid. She has a B.S. in Human and Organizational Development from Vanderbilt University and is an ICF Credentialed PCC Coach. She has been featured in TIME Magazine, The Huffington Post, Elite Daily and more. In her first book, At Least You Look Good (2020), Katie shares her vulnerable (and often funny) reflections on how to deal with the hardest parts of life — and her best advice for how to “glow through what you go through.” Connect with Katie: Inner Glow Circle Website Instagram: @innerglowcircle | @itskatiedepaola Facebook: facebook.com/katiedepaola  |  facebook.com/innerglowcircle 

Ep. 297 - Live Your Purpose (And Get Paid) with Katie DePaola of Inner Glow Circle

Find out how much money I made in June 2020 and exactly how I made it, what my expenses looked like and lessons learned along the way! Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review!

Ep 296 - June 2020 Income Report

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! My guest today is Gertrude Nonterah, also known as Gee - a former medical scientist turned health content writer, podcaster and YouTuber who loves to help bloggers and writers create stellar content and build profitable businesses. So just to give you some perspective, I had this conversation with Gee on February 26, 2020. I’m writing up the show notes on June 15th, recording this intro on June 16, and you’re listening to this on July 15. And I don’t think that I need to tell you that between February 26 and July 15th, the world changed in many, many ways and is continuing to transform. And the advice Gee shares in this episode is not only powerful, but timeless. Like, if you ever needed a pep talk to keep going when you things feel hard, you gotta listen all the way to the end of this episode. Gee and I talk about: Her journey from a medical scientist with a side-hustle to full-time freelancer. How to create an “unemployment insurance policy” for yourself. Ways Gee found her first clients that you might not have considered. The one thing your LinkedIn profile must have. Why you don’t have to have a portfolio to get clients (and what to do instead). How to predict your results (even if you’ve never done the thing before). How to start making money now while you work on scaling. Gee’s strategy for building an audience. Her best advice for you if you’re struggling to grow your side hustle. The one belief Gee had to change about herself to get where she is today. My favorite quotes from Gee: “Even if you think you're never going to get laid off, even if you think your industry is waterproof that nothing can ever touch it. There's nothing wrong with experimenting with things that you're interested in and turning that into something that pays. You just never know.” “Don’t discount your local businesses who want to pay you money for the services that you offer as a freelancer.” “The most powerful thing is you need to tell people what to do.” “I leveraged my blog and my social presence as proof of what I could do for my clients.” “Taking action really brings clarity.” “I'm going to be the person that I am just a few steps ahead of the people that want to do what I'm doing and I'm going to tell them how I got there.” “You have to rise up and tell yourself that you are worth it and you can do this and you're smart. And there's nothing that if you put your mind to do that, you cannot do.” Resources mentioned in this episode: Smart Passive Income Entrepreneur on Fire Side Hustle Nation Create and Prosper Show 10 top profitable freelance writing niches Bio: Gee Nonterah is a former medical scientist turned health content writer, podcaster and YouTuber. She loves to help bloggers and writers create stellar content and build profitable businesses. When she is not creating, Gee loves to watch spy movies. Connect with Gee: Gee Nonterah Website Instagram  YouTube    

Ep. 295 - Create and Prosper as a Writer with Gee Nonterah

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! My guest on the show today is Zach Spuckler, founder of Heart Soul & Hustle and the Heart Soul + Hustle podcast, and I’m excited to bring you his story today because I’ve found all the different ways he’s pivoted in his business fascinating! I started following Zach back in 2015 when I was just starting out because I really resonated with his authentic marketing strategies. After making over 1.5 million dollars in online courses and coaching sales, Zach pivoted to serving that same audience with marketing services and consulting.  He's now the chief marketing extraordinaire at his Facebook Ads & Consulting Agency where he works with his clients to achieve multi-six-figure launches, automated funnels and consults on marketing strategies for course creators looking to scale their business.  Zach and I talk about: Zach’s online business journey and the unexpected lessons he’s learned along the way. Why Zach pivoted from one-to-many to one-to-one. What goes into a 6-figure launch. How to validate your ideas. The biggest Facebook Ads mistakes Zach sees people make. Zach’s best advice for anyone wanting to grow their side hustle.  The one belief Zach had to change about himself to get where he is today. My favorite quotes from Zach: “Always keep one foot in what you're doing and put one foot forward and continue to test things out before you make a big leap.” “There is no “wrong move”. There's only determining what you want to do, putting in the effort to make it happen and then pivoting if things aren't working.” “When you're running ads and you have a proven offer, you're taking a calculated risk. And when you don't have a proven offer, you're taking a gamble.” “There are phases at every level of your business where you've just got to hustle.” Resources mentioned in this episode: Client Case Study: Creating $120K in Revenue Directly from Ads in an Online Course Launch  Bio: Zach Spuckler is the founder of Heart Soul & Hustle and creator of a podcast by the same name. After making over 1.5 million dollars in online courses and coaching sales he pivoted to serving that same audience with marketing services and consulting. He's now the chief marketing extraordinaire at his Facebook Ads & Consulting Agency where he works with his clients to achieve multi-six-figure launches, automated funnels and consults on marketing strategies for course creators looking to scale their business. You can learn more about him at HeartSoulHustle.com. Connect with Zach: Heart Soul Hustle Website  Instagram

Ep. 294 - From Solopreneur to Agency with Facebook Ads Pro Zach Spuckler

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review!   Back in my April income report in Episode 288 I shared with you how I read this book by Denise Duffield Thomas called Chillpreneur: The New Rules for Creating Success, Freedom and Abundance on Your Terms, and how that book started me on a quest to transform my money mindset. I started reading it to distract myself from the overworking habit that crept back in at the start of the pandemic when my mind started to go squirrely with my same old money fears. And what Chillpreneur revealed to me is that I’ve been overworking and under-offering, and that if I wanted to change that I needed to go deeper than fluffy money mantras about abundance and attraction (which I personally think are a bunch of BS anyway) and really get to the root of my beliefs about money and my worth so I could challenge them, and then change them. So near the end of the book, the author, Denise Duffield Thomas mentioned that she loves being a guest on podcasts so I thought, “OMG I’m gonna reach out and see if she wants to come on the show to talk about the book!” and she said yes! Denise is a money mindset mentor for entrepreneurs, and one of the things that she stands for that I really resonate with is her belief that empowered women will change the world, and that when women know how to create wealth they use it in ways that benefit humankind. And she also knows that many women have a complicated relationship with money and their own worth which prevents us from having the kind of impact we can have. Denise and I talk about: How she became a money mindset coach for women. Common money blocks you see from someone who's brand new to business vs. someone who’s farther along in their journey. Why Denise wrote Chillpreneur. How to make more money (without giving more of your time). One simple (but costly) mistake you might be making in your business and how to fix it. Denise’s best advice for you if you’re struggling to grow your side hustle. The one belief she had to change about herself to get where she is today. My favorite quotes from Denise: “Money itself doesn't cure money blocks, but the awareness can help you dance with them.” “Why don't I write the book that I wish someone would write for me?” “You've got to look at all the things you could create and decide which one could really make the biggest impact.” “Tell people how they can give you money and make it really easy for them.” “There's so many purchases that people are making at the moment that they are deeming essential to them. But how are you supposed to know the difference if you never tell anyone about what you've got to offer?” Resources mentioned in this episode: Tools of Titans by Tim Ferriss Chillpreneur: The New Rules for Creating Success, Freedom and Abundance on Your Terms Bio: Denise Duffield-Thomas is the Money Mindset Mentor or the new wave of entrepreneurs. Her books Lucky Bitch, Get Rich, Lucky Bitch and the newly published, Chillpreneur (Hay House) give a fresh and funny road-map to create an outrageously successful life and business. Denise helps women create wealth through her mindset courses and practical wisdom on releasing money blocks. Find out more at DeniseDT.com. Connect with Denise: Website: https://www.denisedt.com/ Instagram: https://www.instagram.com/denisedt/ Facebook: https://www.facebook.com/denisedt

Ep. 293 - How to Be a Chillpreneur with Denise Duffeld-Thomas

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review! So in early May, I get this email with the subject line “Helping Your Audience During These Challenging Times” and I open it up, and it’s an email following up with me on one sent to me in early April about today’s guest coming on the show and talking about working from home and pivoting during the pandemic and the opportunity for creating a fresh start. And I was SO GLAD she followed up with me because I don’t remember seeing that first email, and as you guys know from Episode 148, I’m an email inbox ninja and it’s rare that something gets by me. Sidenote: Always follow up. I tell my students this inside my Website Marketing Lab all the time. It’s not a no until you get an actual no. And even though I’m booked out with guests through the end of 2020, I decided to bring Gina Horkey of Horkey Handbook back on the show for this bonus episode because I loved our conversation back in Episode 237 all about how to start a virtual assistant business and the topic is still timely, even in July of 2020! So if you’re looking for a fresh start, maybe you got furloughed or laid off, maybe you’re like some of my family members who are high-risk and don’t feel safe going back into an office environment, maybe you just really loved working from home and want to figure out how you can make that happen long-term, maybe you’re like some of my friends who have decided that with everything that’s been going on in the world they want more control over their time and income and future and want to totally shift in how they live their life going forward, maybe you know someone who fits into any of those categories - Gina’s gonna share with you how you can get a fresh start. Today we’re talking about: Why now is the perfect time for a fresh start. The importance of diversifying your income streams. The easiest way to figure out what your business is going to be. Why you should not be working for free. What a virtual assistant is and what is needed to start your own business. My favorite quotes from Gina: “This is an opportunity for a fresh start.” “How do I help people to enjoy their lives now and not just plan for the future and save everything for the future because our future is not promised or guaranteed.” “If you never take any action, you're not actually doing anything to bring the results that you wanted.” “You need to validate that your business is going to work by getting somebody to purchase from you.” “Maybe what's in store for you in these little actions and being open to doors and next steps is way more beautiful than you could have ever imagined on your own. “ Resources mentioned in this episode: Horkeyhandbook.com Maybe You Should Talk to Someone by Lori Gottlieb Inside Out: A Memoir by Demi Moore Freebie: 150+ Services You Can Offer as a VA Find a VA Bio: Gina Horkey is the founder of Horkey Handbook. She’s is a married, millennial mama to two precocious kiddos from Minnesota. Additionally, she’s the founder of Horkey HandBook, a website geared towards helping others find or become a kickass virtual assistant. Gina’s background includes making a living as a professional writer, an online business marketing consultant and a decade of experience in the financial services industry Connect with Gina: FB: https://www.facebook.com/HorkeyHandBook Twitter: https://twitter.com/horkeyhandbook Pinterest: http://www.pinterest.com/ghorke LinkedIn: https://www.linkedin.com/in/gina-horkey/ Instagram: https://www.instagram.com/horkeyhandbook/ YouTube: https://www.youtube.com/channel/UC49yIdhQohqDYtjSXfoh_Uw  

Bonus - Creating a Fresh Start with Gina Horkey of Horkey Handbook

Find out how much money I made in May 2020 and exactly how I made it, what my expenses looked like and lessons learned along the way! Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Learn how to market yourself online without ads, algorithms or spending all your time on social media at www.howtomarketyourselfonline.com Learn how to get your first web design client at www.startafreelancewebdesignbiz.com Leave a Review!

Ep. 292 - May 2020 Income Report

If want to know how to market your business online, former side-hustler turned full-time entrepreneur Shannon Mattern shares all her best online marketing strategies. She also shares her side-hustle to self-employed experience to inspire you to build a successful side hustle that can replace your day job income. Growing a business while working full time is challenging, but it can also be extremely rewarding! Get Shannon's best insider tips, tactics and actionable strategies for starting a side hustle, including mindset, time management, work-life balance, relationships, marketing strategies, money, and how to grow a business while working full time. Learn more about Pep Talks for Side Hustlers and find freebies, resources and show notes at https://www.peptalksforsidehustlers.com

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Pep Talks for Side Hustlers

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