Colossal Influence on Avoiding Mismanagement in a Crisis
When a crisis like COVID-19 puts your revenue in jeopardy, any shiny new prospective partner or campaign opportunity can look promising. But don’t let...
Perlu: Influencer Marketing Reimagined
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About
Welcome to the Perlu Podcast – a podcast where we chat with influencer marketing professionals, social media influencers, bloggers, YouTubers, podcasters – you name it – about what has led to their success.
CHOMPS on People-First Influencer Marketing
We’re quarantined. And if you’re anything like us, that means you’re snacking all day, every day (the kitchen is right there) and trying to find new w...
CJ Affiliate on the Influential Power of Affiliate Marketing
Affiliate marketing is the win-win approach all brands should be taking with their influencers. By incentivizing influencer partners who already love ...
Jenn Leedy: Proof Influencer Marketing REALLY Works From A Consumer’s POV
We’ve talked a lot on this podcast with brands, influencers, and agencies about influencer marketing success strategies. But we’ve yet to hear a consu...
Small Girls PR on Relationships over Transactions in Influencer Marketing
From micro influencers to celebrities, the question on every brand and agency’s mind is how to navigate paying your influencers. Check out this mini-e...
CLEVER on What is Appropriate in Influencer Marketing in the Age of the COVID-19
In a few short weeks, the world seems to have been turned on its head because of COVID-19. Everyone — consumers, agencies, brands, influencers — is be...
Amy Verhey of Tillamook Marketing on Engaging Food & Beverage Influencers
Ever wish you could be the person who taste tests new ice cream flavors? (Same.) For Amy Verhey, though, that’s not just an ice cream dream — it’s her...
Bruce Downes of Willie’s Superbrew on Brand Ambassadors as Influencers
*NOTE: This audio was recorded before social distancing regulations were implemented, and since the spread of COVID-19, your influencer marketing is p...
Casey Smith of Kroger Marketing: Harnessing TikTok for Influencer Marketing
If you haven’t downloaded it yourself, you’ve probably heard by now about the latest social media platform sweeping the nation’s youth. TikTok, the sh...
Ashley Ha of Sephora on Fashion & Beauty Influencer Marketing Programs
Ashley Ha is no stranger to the power of fashion and beauty influencers, often finding herself filling a virtual shopping cart after hearing a glowing...