16 - 5 Ways to Book More Online Leads Using the "Instant Recon" Method
Did you know the online leads your practice receives actually come along with additional, valuable info you can use to convert more of your leads into...
Practice Growth Machine Podcast
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Snackable tips and tactics to attract more leads, book more patients and make more money in your refractive surgery practice. More resources at TroyCole.com.
15 - The 2 Biggest Problems with Price Shoppers
"Do you guys do $250 LASIK?" Price shoppers abound when competitors market based on price. In this "In the Wild" episode, we cover the 2 biggest probl...
14 - 3 Habits to Connect with More Internet Leads
In today's "In the Wild" Episode (out on a walk immediately following a client call), I share the "3 Ps" - 3 simple habits that will help you turn mor...
13 - The Truth About Medical SEO with Jordan Fowler
In my experience, it can be difficult if not downright impossible to get straight answers from most SEO companies. That’s why on today’s show, I invit...
12 - Don't Forget to *Ask* (A Costly Conversion Mistake)
"Ask and ye shall receive." "If you don’t ask, the answer is always no." These are sayings you've heard throughout your whole life. And guess what? Th...
11 - You Are Morally Obligated to S-E-L-L Your Services
We're talking about a dirty 4-letter word on today's show. Or at least... a word that a lot of people *think* is dirty. That word - S-E-L-L - Sell. A ...
10 - Gain Your Unfair Advantage with "Post-Acquisition Marketing"
If "friends and family" is your most valuable referral source, we should be asking "How can I get more of those?!" Today we talk about why and how to ...
09 - Do These 5 Unscalable Things to Earn Patients for Life
We tend to want to be as efficient as possible in our businesses. But sometimes, it helps to be *inefficient* and do the unscalable things that turn p...
08 - Information is Not Enough. Your Patients Need *This*
We think if we give our patients enough information, they will make a good decision. But information is only half the battle. Today, we talk about the...
07 - Energy: One of the Most Powerful Persuasion Tools on the Planet
It's easy to focus on scripts and word tracks, but your *energy and excitement* are even more powerful persuasion tools to help you book consults and ...