Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

Principles of Marketing; and Essentials of Marketing by Fran...

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

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Principles of Marketing; and Essentials of Marketing podcasts have been recorded by Stephen Humphrey . These podcasts accompany the textbooks Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt, which are published by Pearson Education.
Principles of Marketing; and Essentials of Marketing podcasts have been recorded by Stephe...Read More
Episodes (18)
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The Decision Making Proce...

01 Oct 2007 | 07 mins 21 secs

The Decision Making ...

01 Oct 2007 | 07 mins 21 secs

Reference Groups

01 Oct 2007 | 02 mins 35 secs

Reference Groups

01 Oct 2007 | 02 mins 35 secs

Influences on Decisions -...

01 Oct 2007 | 04 mins 25 secs

Influences on Decisi...

01 Oct 2007 | 04 mins 25 secs

Influences on Decisions -...

01 Oct 2007 | 07 mins 22 secs

Influences on Decisi...

01 Oct 2007 | 07 mins 22 secs

Types of Problem Solving

01 Oct 2007 | 04 mins 17 secs

Types of Problem Sol...

01 Oct 2007 | 04 mins 17 secs

Family Groups and Conclus...

01 Oct 2007 | 03 mins 31 secs

Family Groups and Co...

01 Oct 2007 | 03 mins 31 secs

Relationship marketing

26 Sep 2007 | 02 mins 11 secs

Relationship marketi...

26 Sep 2007 | 02 mins 11 secs

Marketing myths

26 Sep 2007 | 03 mins 25 secs

Marketing myths

26 Sep 2007 | 03 mins 25 secs

Business orientations and...

26 Sep 2007 | 05 mins 55 secs

Business orientation...

26 Sep 2007 | 05 mins 55 secs

The external and internal...

26 Sep 2007 | 07 mins 09 secs

The external and int...

26 Sep 2007 | 07 mins 09 secs

The Marketing mix and the...

26 Sep 2007 | 08 mins 44 secs

The Marketing mix an...

26 Sep 2007 | 08 mins 44 secs

What Marketing means

26 Sep 2007 | 06 mins 57 secs

What Marketing means

26 Sep 2007 | 06 mins 57 secs

Technological Environment

24 Sep 2007 | 02 mins 47 secs

Technological Enviro...

24 Sep 2007 | 02 mins 47 secs

Political Environment

24 Sep 2007 | 02 mins 55 secs

Political Environmen...

24 Sep 2007 | 02 mins 55 secs

Economic Environment

24 Sep 2007 | 07 mins 16 secs

Economic Environment

24 Sep 2007 | 07 mins 16 secs