The Decision Making Process
This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not...
Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
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About
Principles of Marketing; and Essentials of Marketing podcasts have been recorded by Stephen Humphrey . These podcasts accompany the textbooks Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt, which are published by Pearson Education.
Reference Groups
This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not...
Influences on Decisions - Groups
This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not...
Influences on Decisions - Psychological
This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not...
Types of Problem Solving
This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not...
Family Groups and Conclusion
This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not...
Relationship marketing
Stephen outlines what relationship marketing means, concentrating in particular on how the relational school of thought has challenged the traditional...
Marketing myths
Stephen debunks some marketing myths, such as 'a satisfied customer is a loyal customer' and 'a strong brand is invincible'. (Brassington and Pettitt:...
Business orientations and emergent orientations
Stephen discusses business, product, sales and marketing orientations, before discussing the increasing importance of the ethical consumer, and how re...
The external and internal environment
Stephen first considers the external organisational environment, including key elements such as customers, competitors and suppliers - before going on...