EPISODE 01 – DIVVY In this episode, we set out to uncover the story behind the widely-adored & massively successfully visual branding of the Divvy Bike Share Program here in Chicago. With over 7 million trips taken since its 2013 launch, a 31,000+ annual rider membership, and wickedly-devoted engaged fan base, Divvy has become one of the most cherished public programs the city has ever seen and the widely-recognized branding & visual identity, built around its clever logo, can be credited for much of its public adoption.   We met up with the principals of Firebelly Design, founder Dawn Hancock and creative director Will Miller at their Humboldt Park offices to discuss the origins of this project with the Chicago Dept of Transportation, their collaboration with IDEO for developing its name & launch logistics, the evolution of the brand’s widely-lauded logo, and the widely inventive design that the publicly-available user data has spawned.

Process Podcast

Episode 1 - Divvy

Process is a podcast about design from designers, and is a brainchild of a group from the AIGA Mentorship program in Chicago. We explore the foundations of successful design by uncovering the origin, evolution, and ongoing influence of some of Chicago’s best projects.

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Episode 1 - Divvy