Companies communicate with their public through a collection of visual expressions, like the product, the logo, signs and its name. In order to have the largest impact and to gain in competitivity, this collection of visual expressions has to be of high quality and above all coherent. In this design course we will concentrate on product and packaging design. We will study these topics from the viewpoint of a business student by analysing the following themes : Understanding the value of design for a company. Understanding the design creation process and the basics of design management.
Your first project in the design course will be to select a design subject that will be presented in the classroom with a group of 4 to 5 fellow stude...
Knowledge of cultural styling movements is indispensable for someone who likes to know more about product design. It is important to have knowledge an...
Knowledge of cultural styling movements is indispensable for someone who likes to know more about product design. It is important to have knowledge an...
This subject in design is very actual and just great! Specific international conferences are organised on "design & emotion" by the Design and Emotion...
This module has two objectives. Objective one is to analyse as a marketing executive which messages in the packaging will positively differentiate it ...
Design can have a very positive influence on company performance. Several examples such as Swatch watches, the iMac and a Signal toothbrush are theref...