Reaching Your Customers Everywhere (w/ Accumula CEO Evan Brubaker)
In this interview with Accumula founder and CEO, Evan Brubaker, we dive into the future of retail and the impact 2020 had on the world of brick and mo...
Retail Initiative
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About
The podcast for independent retailers. This is where good retailers come to be great; where education meets inspiration. Hear from thriving retailers, service providers, and retail experts giving you the tools and tips needed to grow your retail business.
The eCom Skills Needed in 2021
In this episode, we unpack the approach needed to succeed online in 2021.
3 Last Minute Site Changes to Make Before the Holidays
We're past the point of major site updates but what about the small things we can do to give a great experience? In this episode, we cover the three t...
DIY eCommerce?
DIY is a great way to save money but it can be hard to grow a real eCommerce business. But an agency isn't always the answer. When should and shouldn'...
The 3 Roles in a Successful eCommerce Business
What roles do you actually need to have for a brick and mortar retailer to have a successful eCommerce business? In this episode, we talk through the ...
The New Retail - Taking the Store Experience Online
You're probably great with your storefront and can serve your customers well. But how do we do that online? Today's episode unpacks the way you can ap...
Season 2 - The New Retail
And we're back! After a long hiatus, we're excited to bring back the Retail Initiative Podcast. Over the last year, we've completely changed what we d...
Creating A High-Converting Ecommerce Site
What are the essential pieces of a high-converting Ecommerce site? There are 3 things you really need to address: experience, trust, and risk.
Should You Worry About Traffic?
Here's the thing: traffic doesn't necessarily mean conversion. Instead of just getting more people to visit your site, how do you get those people to ...
A New Decade: A Look Back
With all the good this last decade brought, I’ve also had my share of difficulties and learned lessons. I'm sharing a few of those in hopes that if yo...