As a "recovering CPA", Michelle Tillis Lederman never imagined becoming an author and expert on human connections. But you can benefit from her journey and learn how to forge authentic connections that will make your journey faster, easier, and better, and also more fun. 

Sales for Nerds

S4N 064 Michelle Tillis Lederman on forging authentic connections

Diane Helbig grew up with a father who was "everything good" about sales, and still never wanted to get into the field. In this episode, learn how she overcame that mindset and realized she could be honest, helpful, and still be a great sales person. ("Stop lying!") Plus, learn how those "positive" traits serve you better than ever in the current sales environment. Also, learn about the "tannat" grape. Cheers!

063 Diane Helbig on how to Succeed without Selling

Most solo consultants make selling way harder than it has to be. If you'd like it to be easier, make sure you take advantage of your secret superpower: MEGA positioning. Learn how in this episode.

062 Reuben Swartz on MEGA Positioning

Alan Weiss is a legend in the consulting world, author of dozens of books, including Million Dollar Consulting, Million Dollar Consulting Proposals, and his latest, Your Legacy Is Now. Alan joins Sales for Nerds to provide his signature direct, no-nonsense advice for consultants looking to have more impact (and make more money).

S4N 061 Alan Weiss on Million Dollar Consulting

Doug Brown started working when he was a young kid, and quickly learned the value of leverage, talking to customers and prospects, and building valuable referral networks. This served him well over a career that included joining the army, turning down a job in nuclear medicine because selling music equipment to bands like Aerosmith paid better, to working with Chet Holmes and Tony Robbins, and helping businesses improve sales effectiveness (including Tony's).

S4N 060 Doug Brown on sales mistakes

Bob Burg, co-author of The Go-Giver, comes on Sales for Nerds to talk about how to do better by giving more, and the 5 laws from his book-- the laws of Value, Compensation, Influence, Authenticity, and Receptivity. Plus, Bob (rightly) takes me to task for not being precise with words, and we have a great conversation.

S4N 059 Bob Burg on how to be a Go-Giver

What have we learned from 2020? Too much and not enough. I have to bring politics into the podcast, I talk about the importance of talking (and listening) and share my simple advice for 2021.

058 Reuben Swartz on What I've Learned This Decade-- I mean year

Angelique Rewers has bought corporate services from consultants, sold them to corporate clients, and now teaches others how to do it right. Learn her story and how to avoid the common mistakes small firms and solo consultants make when selling to big companies.

057 Angelique Rewers on Selling to Corporate Clients (without proposals)

Ellen Melko Moore discusses her journey from aspiring English professor to entrepreneur to consultant to Oprah and more, plus she gives practical tips on how to make the most of LinkedIn without being spammy.

056 Ellen Melko Moore on creating a Super Tight brand on LinkedIn

Russell Thackery reviews his incredible journey from professional viola player to accidental sales star to entrepreneur and trainer, with lots of fascinating stops along the way.

S4N 055 Russell Thackeray gains multiple degrees, loses 168 pounds, and forgets to learn that sales is hard

David Priemer, founder of Cerebral Selling, and author of "Sell the Way You Buy", comes on Sales for Nerds to help you get clarity and make it easier for you to sell without "Cobra Kai" tactics.

S4N 054 David Priemer teaches you to sell the way you buy

Chalmers Brothers, author of Language and the Pursuit of Happiness talks about how we use language not only to describe but to create. Learn how the stories we create in our heads empower us or hold us back. Learn how to communicate and collaborate effectively at work (and at home).

S4N 053 Chalmers Brothers on Language and the Pursuit of Happiness

Former engineer turned marketer turned author Mike Capuzzi shares his story and his advice on using short, helpful books ("shooks") to help Main Street Businesses attract clients. Mike covers how shooks are different from "books", why he thinks they're a great investment, why advances in digital publishing make it easier than ever to get started, how to distribute your shook, and more.

S4N 052 Mike Capuzzi on using short helpful books for marketing for Main Street Businesses

So many people rely on referrals for business development but lack a process for generating referrals. Others ask for referrals in cheese-y, unprofessional ways. In this episode, Stacey Brown Randall, author of Generating Business Referrals without Asking, steps us through how you can get more referrals than you thought possible, without being slimy about it.

S4N 051 Stacey Brown Randall on getting more referrals without asking

Michael Greenberg shows you how to use podcasting to get in front of your ideal clients and increase your authority. This is especially helpful for consultants and coaches who are experts but aren't comfortable with traditional sales and marketing.

S4N 050 Michael Greenberg on how consultants can use podcasts for sales and marketing

The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted. We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only "natural" sales people can sell.