Creating something beyond the pool of acceptable substitutes
This is the second part of the interview with Sean Doyle. We brought a couple of points back for context. We hope you take his points to heart regard...
Sales Lead Management Association Radio
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This weekly radio program, with podcast replays, interviews executives about best practices in sales and marketing, sales lead management and sales lead generation. It has been broadcast since 2009.
Guess what - your prospect doesn‘t care about you.
So agencies keep creating awareness and awareness and awareness. It's not helping. Our guest, Sean Doyle's firm helps companies with what has become ...
Training for and Playing to Our Strengths to Plow by the Competition
Do you try new skills, and if you aren't great from the start lose interest? Or, do you take it as a challenge to succeed by finding an alternative p...
Changing patterns vs habits, and flipping the script because we can
In this episode Susan and Laura cover four actionable items to change patterns, versus changing habits. What can you control? Here are four ideas to t...
Find someone who has a love affair with numbers and data to set you straight
Digging into your company's data may seem like a task you can shove to the bottom of the priority list. Perhaps you delegate it to several people onc...
Storytelling and Social Media a Powerful, and Possibly Dangerous Combination
In Susan and Paul Furiga's penultimate episode in this series, Paul reminds us that for many organizations, the overwhelming volume and variety of so...
B2B's Story Needs to Be Different from B2C's Story
Paul Furiga tells us to walk the toothpaste aisle of any large grocery store and you'll be confronted by a confusing reality asking yourself the ques...
Will One Bad Thing Bury All The Good You Do?
Here we are tackling chapter six of Paul Furiga's book, Finding Your Capital S Story." You need to know the answers to these questions before you can...
When you stray from your archetype your story falls apart
In this fifth chapter, Paul explores experiences that led him to focus on storytelling for companies as a career and a passion. We're going to dig in...
Regularly Adjust Your Company's Story to Stay Relevant and Interesting
Susan's guest, Paul Furiga, author of Finding Your Capital S Story, opens this episode telling us, "In the old days before smartphones and Twitter, I...