School Logos and Mascots Done Right!
Branding goes beyond your colors and school logo, of course. It is inclusive of the entire customer experience and includes everything from your schoo...
School Communications Scoop
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Your School Communications Scoop covers topics and best practices for K-12 schools. Whether it is tips for improving school customer service, strategies on how to market your school, or ways to use your school website and social media to build a respected school brand and increase enrollment, you'll find proven, effective advice from the experts at School Webmasters, LLC.
Creating School Brand Guidelines: what school leaders should know about branding
Competition and choice in education have changed everything. The neighborhood school is no longer the only game in town. In fact, online schools have ...
Using Google Analytics to Improve Your School Website
Your school website is only as effective as your users think it is. If parents complain that they can’t find what they are looking for, there’s a prob...
School customer service matters...especially those initial interactions
Okay, you are a school administrator and schools are serious business, right? Professional and no-nonsense? Well, I agree with the professional part, ...
School customer service matters...especially those initial interactions
Okay, you are a school administrator and schools are serious business, right? Professional and no-nonsense? Well, I agree with the professional part, ...
5 Steps to Craft the Perfect Social Media Post
Managing your school’s social media can be a challenge. To make your posts engaging and effective is even more so. But, there are some basics you shou...
School Website Management Done Right
Many school leaders struggle with how best to manage their school’s website(s). Often they decide to go with the status quo—what they are accustomed t...
School Website Redesigns Done Right
Every few years, schools decide they need to update or redesign their website. Sometimes it is because there has been a change in administration and t...
Pick Me! Pick Me! (How Google My Business can benefit your school)
Unless your school is a boarding school, you are hoping to attract local students. That means you need to show up on the local internet searches paren...
Marketing Your School with Strategic Communications
Okay, okay, we know it has been a tough year. What we need for this new school year is a restart, and we hope you’ll rise to the challenge by doing ju...