How easy is it to read the content of your website? Have you actually paid any attention to how many potential customers you may be losing because your website is difficult to read? Have a listen to learn WHY this is vitally important

SEO, Digital Marketing and online security

The SMOG Test

I am frequently asked by small businesses why a hacker or cyber criminal would target them? The answer's pretty simple, as a small business they probably don't have a cyber security expert and are an easy target

Why would anyone want to hack your website?

and post a photo of you flying off in your private jet only to have your house burgled and £50m, yes MILLION, of jewellery stolen in a robbery

Be smart, don't be like Tamara

Christmas is nearly here, people are beginning the big “wind down” and it would be so easy to let your guard down too. Well, let me tell you, the hackers and cyber criminals won’t – it anything they’ll be ratcheting up their activity because they know that our minds will be on other things.

Don't let the hackers steal all your cash and get fat this Christmas

Are you using email marketing for our business? If you are, well done. If you are not, why not? Give this a listen and if it sounds like something that might be of interest, then please get in touch.

The Power of email marketing

How do you budget for SEO? How do you determine value for money? Have a listen and get in touch with questions

Budgeting for SEO

How much is a Page 1 result on Google actually worth? Do you think SEO is expensive? Have a listen to see how it compares to TV, radio and print advertising to understand the true value of SEO

Do you think SEO is expensive?

The SEO practitioners who cheat are known as “black hatters” or “unethical” whilst the good guys are “white hats” or ethical. Which you choose is up to you, however the impact on your business, if you make the wrong choice, could be disastrous. How can you tell which is which?

What is “bad” SEO

How clean is your mobile phone? Did you know that it could be covered in E-Coli, Streptococcus, MRSA and more? Have a listen to find out more

How Clean is your mobile phone

Twitter's great, right but your news-feed can move to fast to see what people important to you are saying and this is where Twitter Lists comes in. It saves time, helps you focus and makes you a better communicator. Have a listen to learn more about Twitter Lists and how you can use them

Twitter Lists, what they are and how to use them

WordPress, the world's most popular website builder but you need to keep it up to date - listen to find out why this could be crucial to the survival of your business

Why you need to keep WordPress up to date

Millions of emails and passwords are available to cyber criminals but how do you know whether you are at risk? How do you know whether they've got their hands on your email addresses, passwords and maybe more? Have a listen to find out

Have I been Pwned

Videos are great, but they're no good for your business if they can't be found and this podcast looks at how you can optimise your videos and make them easier to find in YouTube and Google Search

Optimising your Videos for YouTube and Google search

If your website uses WordPress(WP) then you find yourself in good company. It’s by far and away the most popular CMS, being used by 32% of all websites. WordPress is popular for a number of reasons, the software is free (but you’ll still need hosting that will cost), it’s pretty easy to use and there are thousands of “themes” (designs and templates) that you can use to define the way your website looks and many of them are free to use. There’s lots of places you can turn to for advice and support and lots of professional developers who can customise your site so that is does exactly what you need.

4 plug-ins every WordPress site should have

The “Dark Web” has been in the press frequently over the past couple of years, associated with tales of hacking, the sale of personal information, credit card data, drugs, weapons and other illicit items. However, there’s been very little by way of explanation as to what the dark web is and how you go there and this item looks to answer that, purely for research purposes of course.

The Deep Web and Dark Web. What are they?

I'm Andy Poulton and I've been marketing online since 1999. Listen to my podcasts to learn a little more about digital marketing and your online security

hubhopper

SEO, Digital Marketing and online security

hubhopper