Threats of Cyber Crime from Cyber Criminals continue to increase and we all need to be increasingly alert and focussed on the threats, the impact they could have on our lives AND the things we can do to minimise the risk to ourselves and our businesses.National Cyber Security Month 2021 has the overarching theme “Do your part. #BeCyberSmart” and looks to empower individuals and businesses to own their role in protecting their part of cyberspace.

SEO, Digital Marketing and online security

Episode 41: October is National Cyber Month. What is National Cyber Security Month?

15 Years ago Bill Gates predicted the death of the password. He was wrong, the password is still with us but it's even more insecure and new advice is to use 3 random words. But how do you choose 3 random words?Use What 3 Words, that's how. Have a listen to lean how

Episode 40: New Password Guidance from the National Cyber Security Centre

 When I’m asked to evaluate a website I always ask for access to Google Analytics, GA, (other analytics packages are available) so that I can get a feel for how the site is performing. After all, if it’s performing well then there’s probably little to gain from tweaking the website but if it’s not performing then the website needs to be fixed BEFORE any more marketing takes place. 

Episode 39: Bye Bye Bounce Rate, Bounce Rate Bye Bye

This is a pet peeve of min. Too many people, many who should know better, use the word "Internet" when they should use "WWW" and vice versa. This REALLY gets me because the two are very different. Have a listen to learn the difference

Episode 38: The Internet is NOT the WWW

Carousels, (aka Image Sliders) the name given to those annoying sliding images that seem to feature on most websites these days. As you might have gathered, I’m not a fan but is my dislike subjective (taste) or objective (they don’t add anything).It’s objective, listen to my Podcast and learn why

Episode 37: To Carousel or not to Carousel, that is the question.

How could a cup of coffee cost £31,000? It's not about expensive beans, it's all about Cyber Crime

Episode 36: How much did your last cup of coffee cost?

Proper Preparation & Planning Prevents Pretty Poor Performance was the first set of 7Ps that I learned.When I moved from IT Support Engineer and Consultant in to Internet Marketing I learned about a different 7Ps, the 7Ps of Marketing:Listen to learn about the 7Ps of Marketing and how they can improve your business.

Episode 35: The 7Ps of Marketing

I want to tell you that there are other search engines available and there may be excellent reasons for using them. Here's a look at the top search engines around the world

Episode 34: There’s Google and then there’s the others

Spend 10 minutes listening to my Podcast to learn how you can move your website higher in the search results

Episode 33: Ten Top Tips for SEO in 2021

Are you selling your sizzle?I reckon that at least 7 out of 10 websites that I am asked to evaluate fail on one fundamental content presentation issue. Businesses love to talk about their cow (features) but rarely mention their “sizzle” (benefits). So, are you selling your steak or are you selling your sizzle?

Episode 32: Are you selling the Sizzle?

Whether you are working from home, #WFH, working in an office or still out and about I know that as Christmas approaches the big wind-down starts to feature in our minds.Nothing wrong with looking forwards to Christmas but it’s important that you don’t allow your Cyber Security guard to fall too. Why not? Simply because the hackers and cyber criminals won’t – if anything they’ll be upping their activity because they know that our minds will be on other things.

Episode 31: Passwords are not just for Christmas

Your website is Responsive, which means that it automatically re-formats itself depending on the device being used to access it - desk/lap tops, tablets, mobile (cell) phones etc.But is being responsive enough? Listen to this podcast to hear some of the common pitfalls and how you can avoid them.

Is having a Responsive website enough?

Podcasting is simply the audio equivalent of blogging. It’s where you create an audio recording and share it across the internet. Find out WHY you should Podcast, HOW you can make your own Podcast and WHAT you should do with it once you have rec

Podcasting for beginners. Recording, editing and distributing a Podcast.

The Bounce Rate is one of the most powerful metrics, a powerful insight into the minds of the people who are visiting your website.And yet all the Bounce Rate does is record the percentage of people who visit your website but leave almost straight away without doing anything more than viewing the page they landed on.Do you know the Bounce Rate for your website and do you kow how to fix a poor one?Have a listen - and learn.

Boing, Boing, Boing. What’s the Bounce Rate?

I'm Andy Poulton and I've been marketing online since 1999. Listen to my podcasts to learn a little more about digital marketing and your online security