Are you selling your sizzle? I reckon that at least 7 out of 10 websites that I am asked to evaluate fail on one fundamental content presentation issue. Businesses love to talk about their cow (features) but rarely mention their “sizzle” (benefits). So, are you selling your steak or are you selling your sizzle?

SEO, Digital Marketing and online security

Episode 32: Are you selling the Sizzle?

Whether you are working from home, #WFH, working in an office or still out and about I know that as Christmas approaches the big wind-down starts to feature in our minds. Nothing wrong with looking forwards to Christmas but it’s important that you don’t allow your Cyber Security guard to fall too. Why not? Simply because the hackers and cyber criminals won’t – if anything they’ll be upping their activity because they know that our minds will be on other things.

Episode 31: Passwords are not just for Christmas

Your website is Responsive, which means that it automatically re-formats itself depending on the device being used to access it - desk/lap tops, tablets, mobile (cell) phones etc. But is being responsive enough? Listen to this podcast to hear some of the common pitfalls and how you can avoid them.

Is having a Responsive website enough?

Podcasting is simply the audio equivalent of blogging. It’s where you create an audio recording and share it across the internet. Find out WHY you should Podcast, HOW you can make your own Podcast and WHAT you should do with it once you have rec

Podcasting for beginners. Recording, editing and distributing a Podcast.

The Bounce Rate is one of the most powerful metrics, a powerful insight into the minds of the people who are visiting your website. And yet all the Bounce Rate does is record the percentage of people who visit your website but leave almost straight away without doing anything more than viewing the page they landed on. Do you know the Bounce Rate for your website and do you kow how to fix a poor one? Have a listen - and learn.

Boing, Boing, Boing. What’s the Bounce Rate?

Google Ads, Facebook Ads, LinkedIn Ads are 3 of the top website advertising platforms - but which is the right one for your business and which one is the best?

GOOGLE ADS, VS FACEBOOK ADS VS LINKEDIN ADS – WHICH ONE WOULD YOU CHOOSE

I started providing SEO services in 2001 and things were a lot simpler than they are now. Back then it was all about keywords. Keywords in the keyword Meta Tag, keywords in the Meta Title Tag and Meta Description Tags and keywords liberally scattered throughout the content. As things have changed, the number of SEO myths has grown and these are the ones that I most frequently encounter

14 SEO Myths that could ruin your chances with Google

Use this as a golden opportunity to pull ahead of your competition And it’s not difficult. You can take advantage of one of the government support packages to give your marketing activity a boost. The coronavirus Bounce Back loan is perfect for this.

Kick start your marketing with government support

I am frequently asked whether Twitter can help with Search Engine Optimisation (SEO) and my answer is usually a pretty vague “it depends”. But listen to this podcast to understand how Twitter CAN support your SEO and digital marketing

Twitter and SEO

How do you know whether marketing option "x" is going to be better than marketing option "y"? You don't but if you approach your campaigns with a plan then you'll be well placed to find out which works better and which should be abandoned

Why marketing is like the space race

For years, technologists have been promoting digital transformation but corona virus, lock-down and working from home has really pushed many businesses to take a fresh look. Lock-Down means that a lot of us are having to work very differently, working from home, whether from a home office, the dining table, the kitchen table or a bedroom dressing table or a shed at the end of the garden it’s all quite new

Lockdown, working from home and video conferencing

Remember, In the middle of the storm it can be difficult to see anything but chaos but the storm will pass. Your best defence is to do everything that you can to still be standing when the storm passes.

Marketing and the coronavirus. Why you shouldn't make knee-jerk decisions

How easy is it to read the content of your website? Have you actually paid any attention to how many potential customers you may be losing because your website is difficult to read? Have a listen to learn WHY this is vitally important

The SMOG Test

I am frequently asked by small businesses why a hacker or cyber criminal would target them? The answer's pretty simple, as a small business they probably don't have a cyber security expert and are an easy target

Why would anyone want to hack your website?

I'm Andy Poulton and I've been marketing online since 1999. Listen to my podcasts to learn a little more about digital marketing and your online security

hubhopper

SEO, Digital Marketing and online security

hubhopper