SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

The Leaders' Guide to Earning Your Seat in the C-Suite

Craig Holm and Kurt Barwis are presenting a 50-minute concurrent session at this year's SHSMD Connections in person annual conference on the STRATEGIC PLANNING & BUSINESS DEVELOPMENT Track, held in San Antonio, September 19-21. Traditionally, strategic planning is completed with high level financial analysis. For some organizations, the deeper financial dive has become necessary with a merger of sorts between a Strategic and Financial Plan. The Strategic and Financial Plan incorporates two interdependent processes. This presentation will provide a high level description of the process involved as well as a case study of an organization that set out on this path, including the opportunities and challenges that were identified along the way.

The Financial Impact of Your Strategic Initiatives

Marketing and communications executives from leading health care systems across the country have been working together to compare their resource allocation to true peers. With a steering committee including Cleveland Clinic, Ochsner Health System, Intermountain Healthcare and SHSMD, benchmarking data has been gathered through the use of a tool that allows participants to compare themselves to similar organizations of all types and sizes. Aggregate benchmarking results of over 50 participants across 3 years of the study will be shared.SHSMD Connections 2021 Virtual runs October 19-21. Register today!

How the Nation's Most Recognized Systems Spend Their Marketing Dollars...and Why It Matters to You

It’s a hospital CEO’s worst nightmare, the call that tells them that multiple members of their team have been gunned down by an active shooter. Shock and anger engulf not only the community where it took place, but the entire workplace as colleagues mourn the loss of their friends. Crisis experts Bob McNaney and Brian Ellis who recently helped Allina Health with their active shooter incident will walk you through those first few hours and the actions you need to be thinking about as you deal with the chaos in the week to follow. Allina Vice President, Kerri Gordon will share first-hand accounts if managing this crisis. Come discover the lessons learned and steps you can take now, to better prepare for a day you pray never happens.SHSMD Connections 2021 Virtual runs October 19-21. Register today!

Responding to an Active Shooter Incident

I’ll Take One To Go! Increasing Ambulatory Strategy In Key Procedures And Services

With four hospitals, more than 4,600 employees and a 38,000-square-mile service area, keeping employees engaged and connected is a special kind of challenge for St. Charles Health System in Central Oregon. But by pairing an already impactful in-house video program with a successful engagement platform, we were able to achieve 90% employee enrollment in the first eight months. St. Charles Sparks was born in October 2020, intentionally pushed forward in the midst of the COVID-19 pandemic to give our caregivers a source of gratitude and inspiration during a very difficult season. Through the Sparks program, employees gain points by watching and sharing videos. They also earn points for reaching milestone work anniversaries. Spark points are then cashed in for branded apparel and merchandise, much of it from local vendors! Employees are well-educated and inspired by the work that is happening and they go into the community wearing St. Charles gear and sharing our story. It's a win for all involved! In this session, we’ll share the ins and outs of St. Charles Sparks - what we learned before, during and after launching this hugely popular program.SHSMD Connections 2021 Virtual runs October 19-21. Register today!

Spark Inspiration: How St. Charles Uses Videos for Next Level Employee Engagement

Jack Vance, Vice President for Digital Strategy and Marketing Technology delivering a best-in-class client experience across multiple channels discusses why he believes that better patient experiences leads to better outcomes. “I’m always leveraging marketing data and ROI to better understand how to drive traffic, create revenue-positive programs, and increase customer engagement.”https://www.mercuryhealthcare.com/

The Importance of Patient Engagement on Achieving Positive Health

Listen to the SHSMD Podcast - Rapid Insights: for Health Care Strategy Professionals in Planning, Business Development, Marketing, Communications and Public Relations. In each episode we cover health care marketing tips, suggestions and best practices for health care marketers.

SHSMD Podcast Rapid Insights for Health Care Marketers, Plan...