Artificial Intelligence (AI) is revolutionizing almost every industry and area of life today and the field of healthcare marketing is already being impacted in big ways. From how we segment and target customers, to how we purchase and manage digital media platforms to how we engage with patients and deliver value, AI is having a transformational impact how healthcare marketers perform their roles. In fact, how we have practiced marketing for decades will fundamentally change with this new technology. And while marketers don’t necessarily need to know the technical aspects of machine learning and neural networks, they do need to understand how these tools are rapidly expanding from innovation to widespread use in everything we do to build brands and attract and retain customers. AI is redefining our industry – and marketers who embrace these changes and who have a fundamental understanding of how these tools work – will emerge as the next generation of industry leaders and influencers.

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

The Impact of AI and Machine Learning on Health Care Marketing - Preparing Marketers for A New ...

Spotlight featuring Nancy Schlitchling, Chief Executive Officer of Henry Ford Health System: Creating a Culture of Disruption, Change and Innovation.

Futurescan Spotlight: Creating a Culture of Disruption, Change and Innovation

Dr. Dean Browell, Alan Shoebridge, and Dan Miers discuss the importance of Gen X's role in healthcare.

Gen X’s Crucial Role in Healthcare

CEO and Founder of Gonzio Health, Joshua Titus, discusses the benefits of mobile engagement in healthcare.

Benefits of Real-Time Mobile Engagement in Healthcare Today

Paul Crnkovich and Dan Clarin discuss winning the modern health care consumer.

Winning the Modern Health Care Consumer: Candid Insights and Speakers

Juana Spears Slade discusses equity, diversity, and inclusion.

Equity, Diversity, and Inclusion: 21st Century Connections for 21st Century Success

Sara Poncelet discusses Strategy Development and Alignment: Leadership Toolkit.

Strategy Development and Alignment: Leadership Toolkit

Consumers expect to have personalized, one-to-one digital experiences. This is now more important than ever for healthcare organizations recovering from COVID financial loss and serving as thought leaders in their communities. Healthcare providers need to evolve their digital front door experiences to acquire and retain the right patients, especially as the healthcare landscape continues to evolve with retail giants and big-chain pharmacies announcing big investments in the space. In this podcast, hear a passionate discussion around how hospitals and health systems can better leverage data and insights to accelerate intelligent engagement in today’s highly competitive consumer-driven landscape. By pinpointing the right growth opportunities and the individuals most likely to need care--plus how to best reach those individuals, providers deliver service line growth, optimize the payer mix, improve network utilization, and extend patient lifetime value.

A Pivotal Moment in Healthcare Engagement

Sara Vaezy shares insight on digital opportunities as health systems take the journey toward the next normal.

Navigating a New Reality Series: Digital Opportunities as Health Systems Take the Journey ...

Dr. Ken Dychtwald discusses is book What Retirees Want: A Holistic View of Life’s Third Age.

What Retirees Want: A Holistic View of Life’s Third Age

As hospitals and health systems across the country are resuming pre-pandemic operations, they are also re-evaluating opportunities to change their strategy.  Learn about how strategic planners at Jefferson health played a key role during the initial crisis phase of the pandemic and are now providing critical insights using analytics, scenarios, forecasting tools to develop a roadmap for recovery and change.

Jefferson Health Pandemic Recovery: Strategic Insights from Monica Doyle, CSO

Jennifer Horton discusses strategic marketing insights during the COVID-19 pandemic.

Strategic Marketing

Greg Feirn and Christine Albert discusses the response to COVID-19.

Practicing Social Compassion: How One Health System is Using Brand to Drive Business in its ...

Donna Teach discusses crisis communications at the Children's Hospital.

Top 5 Tips from a Children's Hospital Chief Marketing and Communications Officer

Frank Lococo discusses how Nebraska Medicine became a trusted information source for COVID-19.

COVID-19 Conversations Series: How Nebraska Med Became a Trusted COVID-19 Information Source

Listen to the SHSMD Podcast - Rapid Insights: for Health Care Strategy Professionals in Planning, Business Development, Marketing, Communications and Public Relations. In each episode we cover health care marketing tips, suggestions and best practices for health care marketers.

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SHSMD Podcast Rapid Insights for Health Care Marketers, Plan...

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