6 - Go Negative
It's the oldest, worst, and most effective part of American politics: go negative. Voters say they hate it, but it works. There's no way to frame your...
So You Wanna Be President? with Chris Matthews
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About
The ultimate playbook for winning a presidential campaign. MSNBC’s Chris Matthews and campaign veterans who have had front row seats to presidential history dive deep into the six most important lessons learned from presidential campaigns that win. Chris and his guests tap into their experience, historical insight, passion for electoral politics, and love for our country to explain why these lessons matter, and how they’ve separated winners from losers.
5 - Ride the Galloping Horse of History
When Jack Kennedy phoned Coretta Scott King to express concern over her husband’s arrest in 1960, it was a risky move in a tense civil rights era. It ...
4 - Play from the Back
Maybe Iowa didn’t go as planned, but there's a still a chance for your campaign. In a crowded field, great politicians know how to play from the back....
3 - The Walls Have Ears
The country is always listening. Put another way: Don't say something you don't want every voter to hear. On this episode, Chris Matthews remember the...
2 - See Something, Say Something
Lesson two: see something, say something. When unscripted moments flare up in a campaign, voters want to see candidates who can show some spontaneity....
1 - Win Iowa
Lesson one: win Iowa. An astounding number of Democrats and Republicans won their party's nomination after winning first in the Iowa caucuses—but Amer...
Introducing: So You Wanna Be President?
Host Chris Matthews and campaign veterans who had front row seats to presidential history go through the archives to uncover what has always separated...