In this episode of Solving for B°, the BrandExtract team analyzes how Nike has built a universally recognized brand and how it uses bold, sometimes co...

The new N-I-L (Name, Image, and Likeness) ruling allows NCAA athletes to now profit off their names and likenesses, but how will it impact brands and ...

Chris Payne is an award-winning designer. He has worked with soccer clubs in both the U.K. and United States to help them launch or revitalize their b...

Publishing your first ESG report can seem daunting, especially if your team has no prior experience with ESG. But there are ways to simplify the proce...

When done right, good branding engenders loyalty and creates advocates. But did you know it can also give your website a boost in organic search? In t...

Why have Elon Musk's brands achieved so much success and how can they improve going forward? Our branding experts discuss Elon Musk and the brands he ...

In 2020, the United States and the world feel more divided than in anytime in recent history. Where do brands fit into this tense climate? Should they...

In this episode, our experts chat with Kaitlyn Allen and Amanda Hsieh from Global Affairs Associates about the impact of ESG reporting on the long-ter...

Mergers & Acquisitions can be complex but it's critical not to ignore the branding implications in the process. In this episode, our experts highlight...

Internal branding and communications are always important but in times of crisis or great flux, it becomes paramount. In this episode, learn from our ...