Episode 24: Market Research & Passive Data Collection
Passive data collection, or passive metering, is a market research technique that allows data collection without the participants' direct involvement ...
Stories of Market Research: The Insightrix Podcast
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Marketing Insights | Market Research | Surveys & Polls | Insight Communities Listen to Stories of Market Research: The Insightrix Podcast and discover the informative stories and entertaining narratives that exist within the field of market research. On the podcast, we will interview research and business leaders across the country and internationally on B2B market research issues of interest to market research and marketing firms, marketers, business leaders, social scientists, public policy makers, business and academic researchers and anyone else with an interest in the field. Play our latest podcast below. Be sure to subscribe and never miss an episode - and don't forget to click that Share button!
Episode 23: Market Research & Non-Profits
Market research isn’t just necessary for for-profit enterprises – advocacy organizations like non-profits, not-for-profits, charities and NGOs can all...
Episode 22: Online Voting
The act of voting is a large part of many elements of our society. That is why voting should be inclusive and accessible, and in many cases, it should...
Episode 21: IIEX NA 2020 Recap
IIeX (Insight Innovation Exchange) North America 2020, is an annual international market research conference organized by GreenBook. With so much inte...
Episode 20: COVID-19 Research
COVID-19 has been a challenge for everyone – in our businesses and the ways they operate, and in our every day lives. It has also presented a once-in-...
Episode 19: Market Research & Usability Testing
For this nineteenth episode of Stories of Market Research, we’re taking a dive into the subject of usability testing. As a guest on this episode, we'r...
Episode 18: Market Research & Employee Engagement
As a result of COVID-19, the last few months have been a large adjustment for the employees of businesses all over the world. They’ve had to learn new...
Episode 17: Developing Niche Panels
We're back - and this time, we're talking niche panels! Stories of Market Research: The Insightrix Podcast returns, and this time, we’re talking about...
Episode 16: Market Research & COVID-19
Episode 16 of Stories of Market Research: The Insightrix Podcast is different from episodes we've produced in the past. Where past episodes have looke...
Episode 15: Market Research Associations
Stories of Market Research: The Insightrix Podcast returns with an episode all about market research associations. Episode 15 if joined by ESOMAR Pres...