Story Led Marketing - Where the Magic Happens!

Story Led Marketing - Where the Magic Happens!

Sarah Archer

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The marketing landscape has changed. Information and communication are bombarding us 24/7. It’s difficult to understand exactly what we should be doing, and easy to switch to the next shiny penny when results aren’t instant. Combine this with the fact that our potential customers are getting jaded and cynical…it’s not surprising that marketing seems more overwhelming than ever. That’s why I created the Story Led Marketing podcast. I’m Sarah Archer, entrepreneur, coach, comedian, speaker, writer and host of The Speaking Club podcast. In this show, I’ll be sharing the tools and techniques I’ve discovered that helped me create a new way to do marketing. Story Led Marketing blends the relevant concepts from the gurus of the past, with storytelling, humour and a simple marketing system that reflects the need to lead with more value and connection to reach even the most skeptical consumer of today. Whether you’re just starting out as an entrepreneur, or you’ve had a business for a while, if you want to consistently create a pipeline of ideal customers through your marketing, then you’re in the right place.
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The marketing landscape has changed. Information and communication are bombarding us 24/7. It’s difficult to understand exactly what we should be doing, and easy to switch to the next shiny penny when results aren’t instant. Combine this with the fact that our potential customers are getting jaded and cynical…it’s not surprising that marketing seems more overwhelming than ever. That’s why I created the Story Led Marketing podcast. I’m Sarah Archer, entrepreneur, coach, comedian, speaker, writer and host of The Speaking Club podcast. In this show, I’ll be sharing the tools and techniques I’ve discovered that helped me create a new way to do marketing. Story Led Marketing blends the relevant concepts from the gurus of the past, with storytelling, humour and a simple marketing system that reflects the need to lead with more value and connection to reach even the most skeptical consumer of today. Whether you’re just starting out as an entrepreneur, or you’ve had a business for a while, if you want to consistently create a pipeline of ideal customers through your marketing, then you’re in the right place.
...Read More
Episodes (21)
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Four Power Ups that Make ...

24 Oct 2019 | 16 mins 05 secs

Four Power Ups that ...

24 Oct 2019 | 16 mins 05 secs

Using Webinars and Worksh...

02 Oct 2019 | 18 mins 01 sec

Using Webinars and W...

02 Oct 2019 | 18 mins 01 sec

How to Use the Rule of Re...

19 Sep 2019 | 12 mins 28 secs

How to Use the Rule ...

19 Sep 2019 | 12 mins 28 secs

My Big Marketing Takeaway...

05 Sep 2019 | 15 mins 30 secs

My Big Marketing Tak...

05 Sep 2019 | 15 mins 30 secs

Two Powerful Words That W...

15 Aug 2019 | 11 mins 09 secs

Two Powerful Words T...

15 Aug 2019 | 11 mins 09 secs

How Public Speaking Can P...

01 Aug 2019 | 21 mins 52 secs

How Public Speaking ...

01 Aug 2019 | 21 mins 52 secs

How to Use Testimonials t...

18 Jul 2019 | 22 mins 33 secs

How to Use Testimoni...

18 Jul 2019 | 22 mins 33 secs

What does a Drama about S...

04 Jul 2019 | 21 mins 07 secs

What does a Drama ab...

04 Jul 2019 | 21 mins 07 secs

What does a Drama about S...

20 Jun 2019 | 16 mins 28 secs

What does a Drama ab...

20 Jun 2019 | 16 mins 28 secs

The Three Biggest Factors...

06 Jun 2019 | 14 mins 58 secs

The Three Biggest Fa...

06 Jun 2019 | 14 mins 58 secs

Why You Should Start Smal...

23 May 2019 | 26 mins 31 secs

Why You Should Start...

23 May 2019 | 26 mins 31 secs

How to Get Unstuck with S...

09 May 2019 | 19 mins 51 secs

How to Get Unstuck w...

09 May 2019 | 19 mins 51 secs

What Can Bad Jokes Teach ...

25 Apr 2019 | 17 mins 58 secs

What Can Bad Jokes T...

25 Apr 2019 | 17 mins 58 secs

How to Avoid My Lead Magn...

11 Apr 2019 | 21 mins 10 secs

How to Avoid My Lead...

11 Apr 2019 | 21 mins 10 secs

Are You Throwing Away You...

28 Mar 2019 | 12 mins 01 sec

Are You Throwing Awa...

28 Mar 2019 | 12 mins 01 sec