Heard on the Street, Episode 58: Gamifying Digital Advertising
The appetite for gaming has inspired ad tech players to maximize interactivity through, among other methods, the gamification of advertising. Gamifica...
Street Fight: Heard On The Street
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Street Fight’s podcast that uncovers the people and stories behind leading companies in location-based media, tech and advertising. Where are they from? What makes them tick? And what business and life lessons can we draw from that?
Heard on the Street, Episode 57: Streamlining the Digital Ad Stack
What can one learn through a combination of the Peace Corps, CPA training, and the ad tech world? On Street Fight’s Heard on the Street Podcast, we of...
Heard on the Street, Episode 56: Diversifying the Digital Ad Stack
Digilant offers a multi-faceted service model that both diversifies its market opportunity and mitigates its risk as a player in the ever-shifting adv...
Heard on the Street, Episode 55: Location Intelligence’s New Normal
Location intelligence is expanding beyond its well-known uses for advertising (ad targeting, attribution, etc.), supporting enterprises in a number of...
Heard on the Street, Episode 54: Augmenting Local Commerce
AR's impact on local is playing out in many ways, including Google's "internet of places" aspirations to let you point your phone at storefronts to re...
Heard on the Street, Episode 53: Pioneering Audio Out-of-Home
We've all heard of out-of-home advertising: staples such as billboards and subway ads. Audio is one of the oldest forms of advertising, from terrestri...
Heard on the Street, Episode 52: Localizing Print Advertising
Digital gets all the attention these days. And rightly so: it legitimately has more robust capability to do things like target audiences and measure r...
Heard on the Street, Episode 51: Adding a Third Dimension to Location Data
Bringing new dimension (literally) to location data is the field of "3D location." This essentially takes typical lat/long coordinates and adds a Z-ax...
Heard on the Street, Episode 50: Reinventing Out-of-Home Advertising
When most people hear the term "out-of-home" advertising (OOH), they think of old-school billboards and bus kiosks. Those are still staples of the cat...
Heard on the Street, Episode 49: Connecting a Multi-Device World, with Tapad
The mobile advertising world continues to shift dynamically as both public and private sector influences reshape ad targeting and data collection prac...