In this episode, George Waring IV, MD; Blake Williamson, MD, MPH, MS; William Wiley, MD; and James Loden, MD, explore the role of marketing—particularly with social media—in growing their practices. Each physician shares tips and strategies for boosting practice recognition and patient volume.

Success With LASIK

Generate LASIK Buzz Through Social Media

In this episode, George Waring IV, MD; Sondra Black, OD; Gary Wörtz, MD; Blake Williamson, MD; William Wiley, MD; and James Loden, MD, share common demographics of patients who receive LASIK in their practices. Each physician then shares advice on how to attract these patients and ease concerns over safety or cost of the procedure.

Have No Fear, LASIK is Here

In this debut episode, James Loden, MD; Sondra Black, OD; Gary Wörtz, MD; and William Wiley, MD, explain why they believe LASIK remains the gold standard of refractive surgery. Listen as expert physicians share insight into the improvements of this technology since the late 1990s, and how to educate your referral network so optometrists can properly inform patients about the procedure.

LASIK: The Gold Standard Refractive Procedure

Hear from expert physicians about their experiences and successes with LASIK surgery in this educational podcast. Each episode features informative discussion from key opinion leaders in refractive surgery. Learn more about the outcomes of this versatile technology, how to educate patients about LASIK, and how to market this procedure in your practice.