It wasn't long ago that selling face to face was the preferred way for many sales professionals to call on clients.  Then COVID-19 hit and put everyone in quarantine.  Even with the country re-opening, many offices are adopting a work from home policy making it challenging for outside reps to return to their normal selling patterns.What does this mean for the sales professional who's built a career on charisma, working business problems, and meeting for drinks/dinner/outing to close a deal?  What this new normal looks like for outside sales teams and managers.  In this episode, Neal and Kyle discuss:What's happening to outside sales professionalsHow an outside salesperson can be successful remotelyMoving your outside sales team remote.Creating a metrics-driven sales organization and much more.About Neal BenedictNeal believes that sales is the noblest of professions. Neal founded Silver Brick in 2015 to help small and medium businesses understand, appreciate, and excel at sales. Silver Brick builds sales strategy and implements sales plans focused on people, process, and tools as a foundation for the client’s success. Neal is also a Sandler Training partner delivering world-class sales training for salespeople and sales management. Neal helps good sales teams become great through consistent training and coaching. Neal’s goal is to ensure that everyone he comes into contact with has a better understanding and appreciation of the sales profession.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.

SUMMIT

What is the future of outside sales post COVID-19?

Creating corporate clarity during a crisis - EOS during COVID-19

Leading through change - Leadership in a COVID-19 World

Going back to work might never be the same following the coronavirus of 2020.  As companies prepare to deal with the new normal how can they scale based on logic and eliminate "gut-feel?"In this episode of The Summit podcast, Mark Stouse, and Kyle Hamer discuss how techniques used for marketing mixed modeling might just provide the insight needed to help guide companies through the time of transition.  Listen in for practical advice on how to use innovation, automation, and technology to lead your business to the next level - regardless of the headwinds of the current market.About Mark StouseMark is an award-winning B2B CMO and CCO, he's one of the first leaders to connect all types of marketing investment to revenue, margin and cash flow impact in complex, long-cycle companies. In 2014, he was named Innovator of the Year for his pioneering work by U.S. marketing leaders. His company, Proof Analytics, delivers a marketing mix modeling (MMM) analytics solution. It allows companies to understand the relative impact and ROI of their marketing initiatives, and optimize accordingly.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.

Navigating innovation and automation inside business during COVID-19

Change is happening at lightning speed for companies in today's economy.  Selling during change can be one of the most difficult things for a company to do.  Not only is there the need to be sensitive to change, but there is also the personal impact change has on the sales reps' personal life.  In today's podcast session we meet with Dan Tyre and discuss how marketing is changing the sales dynamic.  When work is disrupted, the tips Dan shares with us will help your sales team balance the need for creating relationships with generating growth.Access the resources from this podcast on our sales and marketing growth blog.About Dan TyreAs an authority on inbound marketing and sales Dan has become a regular speaker, blog writer, mentor and coach for those who want to harness of the power of inbound marketing to improve their bottom line. He joined HubSpot as a member of the original team in May of 2007 as the first salesperson for the company. Since then, Dan has held various positions in sales, sales management, recruiting, training, and expansion of the HubSpot sales team. He also created the term “Smarketing”, which is the alignment of both sales and marketing. Dan’s favorite thing about sales is helping people, with a life motto of “always be helping”. His goal is to do the most good that he can for the universe. Dan loves helping local startups and serves as a mentor for executives and young people with heart and ambition, but a limited professional network.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.

Selling in a post COVID 19 World

In this episode, Josh and Kyle discuss:What does the recent M&A activity mean for MOPs and SOPs teams?Best of Breed vs All-in-One Software - What to choose?Creating a business case for marketing software.How to use technology for ABM pilots?What can we expect in the coming years from marketing, sales, and technology?About Josh WagnerJosh started out like many sales professionals, cold calling! He knew early on there had to be a better way and adopted content marketing strategies to further his career. While honing his skills with basic email marketing tools and social strategies he found and fully embraced marketing automation as a way to fuel sales success. As a former client, LeadMD was there to help him build a better sales and marketing engine during his time as the Sales and Marketing Director for a Phoenix-based e-learning company. Now leading the Sales team for LeadMD, Josh brings enthusiasm and passion for helping his team and LeadMD customers accelerate revenue growth.When not "bringing home the bacon" Josh loves to spend time with his wife and their 3 funny little humans. What time is leftover is spent throwing some weight around in his garage gym.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth. on 

The Future of Marketing Technology, Marketing Operations, and Sales

Every new day is fluid due to the COVID-19 pandemic. Are your construction materials arriving on time, or have state and local protective orders caused delays? How are ordering and expediting critical materials changing to accommodate the current situation?Many questions are being asked in these uncertain times, and AWCI along with Hamer Marketing Group is here to help provide answers. This podcast is a reproduction of the Webinar held on April 16, 2020.  You can watch the Webinar on AWCI's COVID 19 and Contractors webpage or on the Covid19 and Construction page at Hamer Marketing Group.About AWCIAWCI represents 2,200 companies and organizations in the acoustics systems, ceiling systems, drywall systems, exterior insulation, and finishing systems, fireproofing, flooring systems, insulation, and stucco contractors, suppliers and manufacturers and those in allied trades. Our mission is to provide services and undertake activities that enhance the members' ability to operate a successful business.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.

Navigating Uncharted Waters: AWCI Suppliers and Distributors and COVID-19

November 2018 was the hardest month for her.  As she took a picture of the endless pile of sticky notes covering her desk, computer, and her entire life, Jessica knew it was time to make a change.  Following these simple steps, she would regain her footing and take ahold of her balance.  In this podcast, listen as Jessica discusses the elements to gaining balance in work and life, as she presented them to the AIGA Cincinnati chapter.About Jessica StoddardJessica Stoddard makes her mark an in-house designer. More than just create print and web collateral, she is a brand standards guardian and a visual needs guide to her teammates. Working with Jessica is sensitive, collaborative, and the pace keeps everything exciting. As the wellness director for the AIGA Cincinnati board, Jessica created mental health programming for creatives. She is always looking for new connections in the mental health and wellness sectors to collaborate with.Experienced with both agency and in-house design, as well as working directly with small businesses, doing everything from marketing strategy and print design to web design and prototype creation. Especially interested in brand guardianship roles, opportunities to learn more about user experience design.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth. on 

Find balance in high-stress times

Everyone talks about having their dream career, but what does it really look like and how do you find it?  We chat with the CEO of portfoliorocket.com, Lorn Greiff, to discuss how a marketer or creative person can find the career opportunity of their dreams.In this episode, Loren and Kyle discuss:What's happening in the market and what can we do to land the perfect job?Tips for making a lasting impressionResume as a food label, do tell...Getting the job description decodedWays to hack your job search for incredible results.Make this a month to remember in your search for your the job of your dreams.About Loren Greiff:the Founder & President of Portfoliorocket.com a career accelerator coaching business on a mission to: elevate & empower designers and marketers to own and increase their influence as business leaders. For more than 10+ years Loren has established herself as a top-performing design and marketing recruiter recognized for her ability to serve demanding (Fortune 100 to notable start-up) Clients, identify talent unicorns and drive excellence within the broadening digital design & marketing sectors. Loren works with ambitious creatives and marketers who struggle to break into or pivot within the industry. She coaches them on how to market & value themselves and their talents, to communicate that value to others, to land their dream job. She shows them the fastest way to get to the work they love to do. Interested in connecting with Loren? Reach out to her: Loren@portfoliorocket.comAbout Kyle Hamer:A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing Group: Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth. 

What makes or breaks a candidate | How to find your life's work

Marketing is hard enough if you are a big company with what seems like endless resources, but when you are a small team tasked with performing and don't have an uncapped budget doing more with less is always a demand.  Does your small marketing team know how to effectively select partners and tell the difference between a pretender and a contender?In this episode of SUMMIT Podcast we tackle the challenges small industrial marketing teams face when trying to become digital in an analog world.  Small business digital marketing savant with 20 years helping companies modernize their online presence, Jill Manty of Manty Web shares her insights of what it takes to be successful.  This episode it chalk full of secrets for the small marketing team and how to select the perfect support system without breaking the bank.About Jill MantyJill learned to find solutions and manage complications while getting using her Theater degree. Ever ended up on stage in a scene where you were supposed to die by being shot, only to discover the gun has gone missing? She has. Ever stage-managed a production where actors skipped 10 pages of dialogue then looped back to pick up the missing 10 pages? She has.  As a mother of 6, she's uniquely qualified to build relationships and manage human and operational resources. Have you ever packed 8 people for a 20 hour trip in a minivan? Jill has. And successfully negotiated who was sitting where and who was touching who with no permanent injuries and with no one walking home. She brings that same brand of level-headed problem solving to each project.  Find out how Manty Web can make your life easier.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth. 

Smart Partnerships: How small marketing teams can do more with less

Career transitions are tough, especially when they are unplanned.  This full-stack marketer found themselves in the market for a new job after their most recent tenure at an agency came to an end.  Did she let the grind of looking for her next position crush her?  Not at all.With a little luck, incredible ingenuity, and using the marketing techniques she had mastered, Bri Land turn a boring and mundane process on it's head, getting companies to apply for her services, not the other way around.  Find out where she got the inspiration, how she did it, and what advice she has for today's job seeker in this episode of Summit.About Bri LandBri is a full-stack marketer with startup and agency experience. Her superpower is thinking big picture and breaking down those big plans into bite-sized, actionable pieces. Her brain is equal parts analytical and creative and she’s a problem solver at heart. Her campaign, NOW HIRING: My New Boss, recently gained viral status for its unique approach to the job search. Those who appreciate weird and unordinary are encouraged to apply. Outside of work, she’s a wife and a mom to two teen girls, two boy dogs and a lady cat. They live close to downtown Houston in their tiny bungalow with all the pet hair. About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth. 

Now Hiring : My New Boss with Bri Land

Data is the new oil.  Everyone knows it, but what can an enterprise do to get more out of their data?  In this in-depth conversation with Mark Skiles, of Integrity Works International, we discuss how large companies struggle with silos, break down communication barriers, and prepare their enterprise to capitalize on the emergence of data.  Kyle Hamer, CEO and Growth Marketer from Hamer Marketing Group, dives deep to uncover how companies large and small can leverage a fractional CDO, and a common data catalogue to create something remarkable.

The Evolving Role of Data in the Enterprise. | What is a Chief Data Officer?

Privacy concerns are driving big changes for marketers across the web.  Recently, Google announced they would be removing 3rd party cookies from the market-leading Chrome browser.In this episode of The Summit, Rob Bunting and Kyle Hamer discuss what this will mean for businesses both large and small.  While many believe this will only lead to improved privacy, there are concerns with the next generation of user tracking.  Find out how this will impact you and what you can do to prepare your business for the next evolution of browser tracking and marketing attribution.

Google kills the cookie - will it be the death of your business?

People who inspire the human spirit, Episode 2.  Jen Labaw didn't know what was next.  She had reached elite status in her career and she was destined to be crowned the champion.  Then life happened and Jen couldn't compete, what happened next will blow your mind.  She faced a fear she had been running from her entire life - you are not going to want to miss this episode.More about Jenny Labaw

You are enough with Jenny Labaw

Leadership is all the craze.  Everyone everywhere has an idea of what it takes to be great and who the great leaders are but does this mean you cannot be more as a leader?  Reaching your leadership potential takes tools and skills developed over time building on your strengths and interests.  Take your leadership to the next level with these insights and techniques developed through Kathi Crawford extensive experience helping others reach beyond their potential.  Kathi Crawford guides, coaches and leads others to realize and act upon their potential. Her journey has led to methodologies and processes proven time and time again to improve financial performance and productivity in the workplace. Kathi firmly believes no company can expand or thrive without people. Her mantra at People Possibilities is: With the right focus, people + possibility = profits.

Be more as a leader with Kathi Crawford

Inside look at all things sales and marketing. We explore the world of business life through the lens of everyday people doing extraordinary things to help their business and personal life flourish. Get practical how-to sales and marketing insights for immediate application into your life or business.

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SUMMIT

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